Google’s Image

September 28, 2017 at 5:26 pm (Add Value to Business, communication, Forbes, Internet Consensus, Social Media/Technology)
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Google’s Brand Image

 

Google’s brand image, they used in creating Google, was to figure out a way to display information that is easily accessible. Google put this brand image of simplicity and effectiveness into action when they built the Google search engine. The Google search engine finds important individual pages on the World Wide Web, and then links these important individual pages to the users.

Google represents its brand image through new design, as well as innovation of new methods of user interface. Google loves to use color to attract its user. From the bright blue carpet in the middle of its first headquarters, to the traditional red, yellow, and green logo, color and design are important to Google.

Communication through technology is Google’s way of penetrating the marketplace, and this has worked out very well for it. Google now employs more than 60,000 employees worldwide and is known for other products besides the Google search engine, such as Youtube and Android.

A business lesson that we can learn from Google, is that we should remain innovative and keep finding new ways to appeal to consumers through accessibility and effectiveness.

Sources:

https://www.google.com/intl/en/about/our-story/

https://design.google/library/evolving-google-identity/

By: Hugh Hamill, Business Administration Major- IUPUC

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Bernie Sanders

September 21, 2017 at 7:11 pm (Uncategorized)

One’s upbringing has a significant impact on how you view the world and what you think is morally right and wrong.  Bernie Sanders is the epitome of this.  Bernie was born September 8th, 1941 in Brooklyn, NYC.  His father was a Polish immigrant and his mother’s parents were also Polish immigrants.  Both sides of his family were Jewish, so he was raised as such.  Bernie’s older brother stated that during their childhood, they never went without food or clothing, but bigger purchases, such as a curtain or a rug, were difficult to afford.  Bernie was also raised witnessing the horrors of WW2.

After growing up during WW2, having parents who were Polish immigrants, being raised Jewish, and growing up in the lower middle class all created Bernie’s frame of reference.  He learned from an early age to empathize with minorities and the lesser privileged.  This is highlighted when you look at Bernie’s political stances.  He aims for equality for all.  He is also very passionate when it comes to immigration laws.  Bernie experienced childhood differently than most children.  He was exposed to situations that most people aren’t even aware of and from that, drives his passion when it comes to his political ideals.

Jessica Wagers

Psychology Major @ IUPUC

 

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Business Survival

September 20, 2017 at 10:05 pm (Uncategorized)

 

Social media is what our world revolves around today. For some, it is the guide to survival, or the “easy” way out of a lot of things. Social media plays a reminder to some everyday lives, and even helps others get jobs, (as well as lose them). Unfortunately, there are a lot of bad things that come with social media, as well as good. Social media is the key to business survival. Think about it, what if one was to open a business and chose not to use social media versus someone who did the opposite. Who do you think would get a bigger crowd? How would the public know about this new company without ideal advertisement? Things like Facebook, Twitter, Instagram, Linked In, Indeed, and many others are what helps a lot of people out. Take me for example, I am currently interviewing for a position that I located on Indeed, which is a website that posts several job openings for anyone to apply.

 

Personally, I think that Facebook is the most important for business, only because I know of some people who have grown into something very big and very well-known just by posting promotions, advertisements, and so on. Twitter is also a very helpful site for a lot of businesses. I personally do contests on there sometimes that other companies are hosting. The only downfall about Twitter is that you are limited to how many characters you can post at one time.

 

Instagram is my favorite, only because I feel like it is very easy to track what a company is all about through their pictures and updates.

 

In conclusion, I personally find these websites helpful. They all give businesses an idea of what a person is like before they bring them into their company. They also help promote and help businesses grow. Everyone is big into technology now, so it truly is a key factor to be a technology-friendly business in today’s world.

 

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Why Barack Obama is Who He Is

September 20, 2017 at 7:59 pm (communication, frame of reference)

Everyone has a past and everyone has childhood upbringings. Some were enjoyable and some were terrible. Does our upbringing impact our frame of reference as well as our communication style? In my opinion, yes, it does. Barack Obama, the 44th president of the United State of America, is no different. Let me give you some background on his upbringing. Obama did not have an ideal upbringing. He was raised mostly by his grandparents. His father walked out on him and his mother at the age of two to attend Harvard University. His father was a very intellectual person; however, he did not come back to visit Obama until he was ten years old. Obama grew up in poverty for much of his young life. He moved to Indonesia at a young age and saw much poverty there and a couple of years later moved back to his birth place of Hawaii. Raised by his grandparents most of his life, Obama attended a private school by scholarships where his grandparents encouraged him in his studies. In the private school, there were only a few African-Americans students enrolled. In private schools, this was still a time where it was uncommon for African Americas and whites to go to school together, so there was a lot of bullying. After high school graduation Obama attended college in LA, transferred to Columbia, and ended up going to Harvard Law School.

 All this impacted Obama because as he started working in Illinois, he was focused on helping people get a better education, helping low-income families, and working towards equal rights. His passions were coming from what he had seen as a child and how he was raised in his home. He wanted to help the less fortunate as well as others. He valued education and healthcare. I believe he was deeply influenced by his upbringing. As his knowledge grew, he realized he enjoyed public speaking. As he communicated, he could be one with his audience and be able to help them understand what he was speaking about. He used his stories so people could draw a picture and be able to understand his message. Once people understood his message he moved to what he wanted to change using uses encouraging energy and passion so that his audience would feel the same way. In 2004 the world really got to know who Barack Obama was in his Keynote speech, a very well-spoken speech, that changed his life by making him be an upcoming star for the Democratic party. He used his upbringing to relate to others and to make others relate to him.

In conclusion, how and where you grow up makes a difference in your life. It impacts your frame of reference. Your communication style is also influenced by this because of your experiences. Think about how you communicate with others and how that relates to how you grew up?

 Sources:

 Kennedy, Edward. The American Journey of Barack Obama. New York: Little Brown and Company, 2008.print.

 Remnick, David. The Bridge. New York: Alfred Publishing Company, 2010.print.

 Garrow, David. Rising Star. New York: HarperCollins Publishers, 2017.print.

 

By: Liz Hall, Nuclear Medicine Major – IUPUC

 

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Trump and Social Media

September 13, 2017 at 4:36 pm (Social Media/Technology)
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Social media is a great platform to get your voice heard, but you always have to be careful of your audience. It is easy to go and make posts without thinking about the possible repercussions that could follow your actions. Over the time president trump has become a political figure, I have been following his social media. I have always been a firm believer that there is a fine line with professionalism when it comes to social media and it goes without saying that some our presidents tweets from his personal twitter account have been more than questionable. Our presidents tweets have gone as far as to be a form of cyber bullying. He has called people various names such as; clown, dummy, phony, dopey, and even called senator Rand Paul a spoiled brat. Someone who represents our nation should act more professional than what our president has.

I feel as the president of the united states, your social media posts should be supportive and full of words and advice for your followers. Many of the tweets I have seen trump post have been rude and somewhat disrespectful in very unnecessary situations. If he has issues with other peoples views and actions they have made, there are more mature ways to hand the situations rather than bash on social media.

In the grand scheme of things I have noticed that as he has moved along with his presidency, his social media has seemed to move toward a more professional account and that gives me hope for better posts from our president.

By: Jordan Johnson, Business Major IUPUC

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Why Marvel should bring back the Fantastic Four

September 7, 2017 at 5:41 pm (communication, Education, Marketing, Uncategorized)

The Fantastic Four are Marvel’s first family of Silver Age superheroes. Created by legendary comic book writer Stan Lee and published on November 8th, 1961, this series also saved his career. He was wanting to leave the comic book industry, but thanks to a new assignment from his publisher and a confidence boost from his late wife, Joan, he created the Fantastic Four in response to DC Comic’s Justice League.
My name is Mark Murry. I’m a 25-year-old college student at IUPUC, and I’m very passionate about superheroes. When I was a little boy, superheroes were one of the things that got me through my struggle with my autism. The Fantastic Four is a personal favorite comic book series of mine. Yes, in the world of social change, shouldn’t we have superheroes that represent what being a family truly means?
By Mark Murry, English Major – IUPUC.

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Clinton’s Scandal & the Business World

September 6, 2017 at 9:56 pm (Business Ethics, communication, Uncategorized)
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With the most recent presidential election, people know that Hilary Clinton was almost the first female President of the United States. However, she is not only known for being the Democratic Party’s presidential candidate. Others know her as the woman who was the source of an email scandal that took the country by storm and destroyed lives. The scandal was even made into a movie, 13 Hours: The Secret Soldiers of Benghazi, which became a hit in 2016. Some members of the Democratic Party may give you excuses for why this scandal happened, although the movie may not mention her name, it still illustrates how dramatic and severe the incident was. This well-known scandal took place while Clinton was Secretary of State and decided to use a private email account instead of the already provided government email address. To some, it may not seem like an issue that she made the decision to use a private email account. Clinton choosing to use a private email address makes all of her emails unable to be tracked and put on record. Clinton, being familiar with the rules of the political world, knew that this was the case if she chose to use a personal email account. She was fully aware that she would be able to send and receive untraceable messages. She then used this personal email account to exchange messages regarding the attack on the soldiers in Benghazi.

After the incident, the government ordered that they be given access to her personal email account. However, Clinton had deleted some emails before giving the government access to her account. Emails that she claims were simply personal, but no one is able to confirm what was on those now deleted emails. The personal email account has also been traced to what happened in Benghazi. If you are interested in what exactly happened in Benghazi, I highly suggest watching the movie, it’s fantastic. Just keep in mind that it is a movie, and you may need to fact check some of the things that were filmed.

Now, back to Clinton and how she allegedly created a mess. There were emails sent to Clinton regarding the attack on US soldiers located in Benghazi. After reading the information she was given in the emails that were sent to her, Clinton did nothing to protect the soldiers. Since then, there have been allegations about what emails were actually sent and what she did about it.

From a communication security standpoint, businesses can learn that they need to highly encourage, and even force, the use of business emails when interacting with others related to the work place. It is called a private email account for a reason, it is meant for personal use. When a person is employed somewhere they are given a specific email address that is intended for use. Just as my academic advisor told me that she would only communicate with me through my school email account, that is how all corporations should conduct business. They should only communicate with each other using their business’s email address. As Clinton demonstrated, it is far too risky to not be able to document each interaction that happens, especially within the political world. Businesses can learn that in order to decrease the number of miscommunications and court cases, it is best for everyone if an employee only uses their work email in the workplace.  

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Social Media: Business Made Easy

September 6, 2017 at 4:25 pm (Add Value to Business, Advertising, Business Ethics, consumer electronics, Effective Communication, Social Media in the workplace, Social Media/Technology, Uncategorized)

 

It’s 2017. Times have changed. People can be connected to their friends and family with a touch of a button now thanks to social media. Because of the vast amounts of people logging onto Facebook, Twitter, Snapchat, and Instagram each day, businesses both big and small have created their own social media platforms. Why do this? Why change the way customers find out about your company and products? What are the benefits?

Well-known companies and brands such as Apple, Hollister, and Wal-Mart have figured out the best benefit of social media: marketing. On Facebook, ads catch a person’s eye and take them to the company’s page. This not only promotes the business but also introduces it to new people. However, not many teenagers use Facebook as their main source of social media, so a business might consider making an Instagram account to attract the younger generation to their products. While marketing is a big part of a business’s interest in social media, companies also can use it for connecting with their customers.

Twitter is a wonderful way for a brand to know their customers wants and improve their business practices. For example, many fashion brands will post new releases on their account which allows their customers to comment, like, and share the post. This introduces another benefit of business on social media: feedback. Companies would know what they need to improve after reading through the comments on their posts, create a relationship with the customers, and know what they are excelling at. Though there are several other benefits of incorporating social media and business, marketing and instant feedback make combining the two worth the time.

Aside from the major sources of social media, businesses also advertise on successful blogs. My cousin Lauren Bradberry, who writes a style blog, had an unpleasant experience with Ipsy, a company that sends people make-up samples for a monthly fee. “I was put on a waiting list for an indefinite period,” explained Lauren. “Unless I shared their company on all my social media platforms, then I would be taken off.” Lauren cancelled her subscription because she thought Ipsy was being manipulative. From Lauren’s experience, businesses could learn that it is best to promote themselves on their own social media and allowing people to come across it on their own.

If anyone is thinking of starting a business or is looking for ways to improve one they have already created, social media is the key. It gets the company’s name out there and is more likely to be recognized. With social media playing an important part today, it shows that people are accepting of businesses having a respectful role. Several companies have already taken on the challenge of growing through social media, so why should you miss out?

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