Researching Potential Employers

When searching for a job, it is equally important to research potential employers. Having a good understanding of the employer can tremendously help you prepare for a job interview. By doing this research beforehand, you will have a greater understanding of what you are walking into on interview day. Questions that you may have had prior to an interview could be answered by simply doing your own research ahead of time.

What exactly do you look for when researching a potential employer? Some of the most important aspects to look at would be how long the company has been in business, and if the business has been successful. Obviously, no one wants to start a job just to find out the company is going downhill. You want to make sure the employer has built their business on a strong, solid foundation. Another part would be the company culture and morale. Other details to look at would be location, schedule, a general idea of salary and benefits, and employee retention rate. Again, researching these things before a job interview can help you come prepared for any further questions you might have.

Now the question is, HOW do you research a potential employer? With the internet right at our fingertips, it should be easy! A couple of my favorite websites are:
• Glassdoor – A free website with information compiled from anonymous employees around the world. You can narrow down your search to certain geographic locations, if you wish. The website provides information regarding salary, benefits, interview process/questions, pros/cons of working there, etc. It is a great website to research potential employers.
• LinkedIn – Search for the company page on LinkedIn. Is the employer well known? Do you have any mutual connections? If so, are they people whom you would want to work for/with? These are important aspects to look at when researching a potential employer.

Aside from those helpful websites, it is also imperative to review the company website. Is the site valid, updated, and user friendly? Do you feel welcomed when looking at the site? Click around on all the tabs throughout the site. You should be able to gain a great understanding of who the employer is and what they do by looking through their website. Some employers will share employee testimonies on the career page. This can give you insight on why people like working there!

Researching a potential employer can be quick and simple. It is always a good idea to do your research before heading into a job interview. The more information you know ahead of time, the more prepared you will be. Knowing what to look for in a potential employer and where to look could be the key to your next successful job interview!

By Samantha Winters, Business Major – IUPUC

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