X204 Project

Social media has a huge platform for our generation and it’s no surprise that businesses are getting its benefits from using social media as well.  By using social media, a business can promote the products that it provides or sells without having much work at all. The business whether it be big or small can have the opportunity to communicate better with its customers. Customers can give reviews and feedback on the business, allowing the business to know what to improve or sustain.

There are tons of social media tools and they can all have their advantages or disadvantages for businesses. Facebook is one of the most popular can help promote all services provided and get the news out to the people that are currently following you. The same can be said about Instagram and Twitter, those tools create a fast and easy way of showing what the company does. One tool that has become more popular recently is Yelp, especially for searching restaurants.

Yelp is a social media tool that is designed around review forums. It is generated for every type of business, anything from a doctor office to gyms. Yelp doesn’t require an account for the public to see the reviews or comments that others have left, but a commenter would need an account. Yelp gives the business a page to claim and allows a section for the description of what the business does and promotes services. This tool allows the businesses to upload the contact information, addresses, upload pictures, menus, hours of operation, and any crucial information that is needed for customers to notice the businesses.

A business can promote what services are on the page that it has claimed. by adding specific wording. If as a restaurant special is “dinner served all day”, Yelp and Google search are connected, and it opens the page for the searcher, giving more exposure. Reviews can be seen by the public and this can be an advantage or disadvantage to the business. The business can reply to the review by either thanking for the business or by telling the reviewer that you will take the comment into consideration. This will help the public to see what is good or bad about the business. Reading the comments This is important because it shows a potential customer of what other have liked or disliked, what needs improvement and what should be sustained. Yelp is a great social media tool for business any business.

By Tania Zamora, Business Major – IUPUC