Is miscommunication A”peeling”?

It is impressive what role social media could play in the safety of a company. These days social media has a lot to do with miscommunications in the world or in businesses. One bad post can make or break a company depending on how many views or likes it gets. One social media post caught my eye. It is a twitter post from @awlilnatty. She went to the store Whole Foods. Whole foods is supposed to be about all natural foods and organic foods. Natalie stopped by a section of oranges. She noticed that the oranges were already pre-peeled and in a plastic container. Does that sound like all natural to you? Natalie didn’t think so either. She then went on twitter tagging Whole Foods and said, “If only nature would find a way to cover these oranges so we didn’t need to waste so much plastic on them”. Natalie got a lot of likes and views on her post as well as comments. Whole foods ended up commenting “Definitely our mistake. These have been pulled. We hear you, and we will leave them in their natural packaging: the peel”. Whole foods took advantage of going viral and decided to create a post with oranges in jars saying, “ is this more appealing”. Their post went viral because they were able to make light of a silly situation.
This is a great example of how careful we need to be when advertising something. My question is if she wouldn’t have seen the oranges packaged that way would Whole Foods have changed them to match their message? I feel the marketing department was not thinking when they packaged these oranges in plastic. I am glad they could make light of their blunder by their social media post.

https://www.clickz.com/12-times-brands-went-viral-for-the-wrong-reasons/95741/

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