HI, HOW ARE YA?

What really is a “brand” anyway? A brand, by definition, is a type of product manufactured by a particular company under a particular name.

If you really think about it, a lot of things/people have brands.

For example, Jeffree Star is well known in the makeup industry for the amazing makeup that he produces. 

Jeffree makes his money in multiple different ways,

  1. YouTube:  
    • Where most people are familiar with this big brand influencer
    • Not even where the bulk of his money comes from
    • 16.2 million subscribers on YouTube and growing
    • His views average from 4M-35M
    • His YouTube videos give him a 6 figure pay out each year, easily
    • He is the richest YouTuber
    • He is the 2nd highest subscribed person on YouTube in the beauty section
  2. Makeup:
    • His empire, also where most people know him
    • Makes $150 million a year, which 70 million of, he pockets
    • Profits 7.2 million for every product launch
    • Independent brand, not a large owned brand which means he profits more
This is Jeffree’s brand logo, if you notice his last name is Star, so for his logo it is a star.
  1. Real Estate/ Marijuana
    • These are side investments that Star has took interest in
    • These are basically backups if the makeup brand does not work out

Jeffree has a lot of things that come together to make his brand, and make it signature to him. His logo of a star, which is also his last name, and the intro to his YouTube video.

Star has three personal homes, and 10 businesses he is running besides his makeup brand.

How to Create a Brand

  1. Determine your brand’s audience.
    • Motivation
    • Pain points
    • Influencers
    • College students
    • Single moms
  2. Establish your brand mission statement.
    • “Just do it.” – Nike
  3. Research bands within your industry niche.
    • The goal is to differentiate from your competition
  4. Outline key qualities and benefits your brand offers.
    • A better way to support productivity
    • Reducing costs with more affordable options
  5. Create a brand logo and tagline.
    • Logo size and placement
    • Color pallet
    • Web elements
    • Photography/image style
  6. Form your brand voice.
    • Professional
    • Technical
    • Friendly
    • Self-oriented
    • Promotional
    • Authoritative
  7. Build a brand message and elevator pitch.
    • Who you are
    • What you offer
    • Why people should care
  8. Let your brand personality shine.
    • Telling stories about real experiences
  9. Intergrade your brand into every part of your business.
    • Visible and reflect in everything that you say/do
  10. Stay true to your brand building.
    • Consistency is key
  11. Be your brands biggest advocate.
    • No one knows your brand like you do, spread the word

Making a brand is not all that hard, once you think about it. Just follow these steps, stay true to you and your brand, and you’ll be on your way to having your own personal brand!

Zoe Chasse, Business Major IUPUC

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