Marketing – Slogan message.

How does businesses communicate to the customer their product? Most would say through the various channels such as T.V., radio, newspaper, social media, etc. and all are correct. But what is the message that they want to convey for their benefit and how is it developed? This is where Marketing comes into play. Many businesses spend millions of dollars in research and development to create brand equity. The task is not easy, businesses must develop a marketing plan for their product and eventually create their logo, slogan, and promotions to attract customers.

I want to give more emphasis on business slogans as is what most customers remember when a company is mention. The slogan does not only represent the company but is also the message that businesses want the customer to remember. Such as Home Depot, “More saving. More doing.”, choosing effective slogans that relate directly to customer satisfaction is key. Ultimately, no one buys something if it does not satisfy a need or want. Effective slogans draw attention to the business and their products.

This marketing technique is very important and seen with most major corporations in the world. Slogans are so important that they are utilized in the business’s commercial, apparel, billboards, videos, business cards, and anything else that they may use for advertisement. Now, can you think of different companies and see if you remember their slogan? Wal-Mart, Nike, Red Bull, McDonalds, Skittles, MasterCard, etc.  If you could recall the company’s slogan can you think of why it became important to you as a customer?

If you were to start your own business think of how important it is to develop an effective slogan. Remember that your slogan should be memorable by customers, it should define a benefit, and differentiate you from competitors. While there are many more key factors in a business always remember that your slogan will be something that your customers will remember, and it will carry on for years.

By: Emir Gonzalez, Business Major – IUPUC.

America: Land of the free, home of Groupthink?

Group-think.

You may not know the term very well, but you are probably quite familiar with what it is. Group-think has long been associated with past events like the Nazi regime, the Challenger explosion, as well as the bombing of Pearl Harbor. In each of these instances, people have come forward after the fact and stated that at the time when some major decisions were being made, instead of saying they didn’t agree, they chose to “go along with” ideas or decisions that cost many people their lives. Things that could have possibly been avoided had someone stood up against the “group.”

Have you ever done something because numerous people you trusted suggested it, even if you didn’t do research on your own or really think about the consequences? Did you vote straight Republican or Democrat without examining the candidates voting record or beliefs? Perhaps you really didn’t even want to do something, but you went along with an idea of a group because you felt pressure to conform? That in a nutshell is group-think; conforming to the ideas and decisions of a group because of fear. While we all do these things in day to day life like choosing a restaurant or buying a brand of toothpaste, these instances are not going to cause you many issues. In large settings or when you help contribute to the making of a powerful decision, it can be a dangerous place to be in.

Group-think still happens in major ways today. We will see it in many forms come November. Even now the fear of being judged or treated poorly for simply not voting is a whole new wave of group-think. I have seen people who will vote simply because they are told they aren’t American if they don’t, while not even knowing the candidates’ names on the ballot.

By understanding the dangers of group-think, we begin holding ourselves accountable to our actions, diving into fear, and standing up for something that is right or we believe in, (especially when we are not in the majority.) While we know this is not an easy task, we are seeing people stand up all over the US today and make it known that fear will not stop them. From the Rosa Parks to the #metoo movement, standing up for what is right will always be the what makes America, the home of the BRAVE country it has always stood out to be.

 
-Christina Jones – Business and Communications Student – IUPUC

Do You Hear What I Hear???

 

woman wearing headphones standing beside man

Photo by Nicholas Githiri on Pexels.com

Listening to me and Hearing me are two different things. How well do you listen? According to PR Daily, less than 2 percent of the country’s population, have had formal education on how to listen. Did that not just blow your mind, because mine is flabbergasted! We communicate everyday with people from around the world, only to realize what we are saying to each other is only being heard, and not comprehended. I have 3 quick points on how we can enhance our communication skills, by simply improving our listening abilities.

  1. Pay Attention
  2. Open Your Mind
  3. Interact

These tips do not have to be completed in order, but you will realize it is much easier to get a better understanding of the conversation if you do. Now to break these tips down into a simpler form.

  • Paying Attention is the key to the conversation. This allows the sender and receiver, the opportunity to feel each other out. It is also needed to retain pertinent information.
  • Open your mind to all ideas, whether you feel like it is good or bad. You never know what someone else can bring to the table, not to mention we all fall short of knowing everything, so always be willing to learn something new.
  • Both the sender and the receiver should interact with each other. By doing this the other knows if the message sent is clear. Interaction could be as simple as eye contact or a nod of the head. The point is you are letting the other know you get it!

I have found in relationships that I have with others in my life, communicating effectively is so important. Not understanding what someone is trying to tell you, after they have said it over and over, and you have heard it over and over, is past frustrating. That is why during the communicating process, we must openly listen to each other and pay attention to the details in the message so that we can respond to it effectively. Considering there are so many cultures that make up our country, some ways of getting a message across will vary. These steps might not work for every situation, but they can assist with the process.

SOCIAL MEDIA HELPING BUSINESSES

Social media has a huge platform for our generation and it’s no surprise that businesses are getting its benefits from using social media as well.  By using social media, a business can promote the products that it provides or sells without having much work at all. The business whether it be big or small can have the opportunity to communicate better with its customers. Customers can give reviews and feedback on the business, allowing the business to know what to improve or sustain.

There are tons of social media tools and they can all have their advantages or disadvantages for businesses. Facebook is one of the most popular can help promote all services provided and get the news out to the people that are currently following you. The same can be said about Instagram and Twitter, those tools create a fast and easy way of showing what the company does. One tool that has become more popular recently is Yelp, especially for searching restaurants.

Yelp is a social media tool that is designed around review forums. It is generated for every type of business, anything from a doctor office to gyms. Yelp doesn’t require an account for the public to see the reviews or comments that others have left, but a commenter would need an account. Yelp gives the business a page to claim and allows a section for the description of what the business does and promotes services. This tool allows the businesses to upload the contact information, addresses, upload pictures, menus, hours of operation, and any crucial information that is needed for customers to notice the businesses.

A business can promote what services are on the page that it has claimed. by adding specific wording. If as a restaurant special is “dinner served all day”, Yelp and Google search are connected, and it opens the page for the searcher, giving more exposure. Reviews can be seen by the public and this can be an advantage or disadvantage to the business. The business can reply to the review by either thanking for the business or by telling the reviewer that you will take the comment into consideration. This will help the public to see what is good or bad about the business. Reading the comments This is important because it shows a potential customer of what other have liked or disliked, what needs improvement and what should be sustained. Yelp is a great social media tool for business any business.

By Tania Zamora, Business Major – IUPUC

 

The Life of Generation Z

When you first think of Generation Z what comes to mind? Lazy, distracted, uncaring individuals that will never own a home and rent their whole lives? Teenagers so absorbed in their phones they forget to look up? A generation that couldn’t care less about their future?  These are all common answers when asking people what they think of when talking about Generation Z. However, these are misconceptions about the generation.

photo for bp               Generation Z is most commonly categorized as people born after the year 1995. They grew up seeing their parents struggle from the job market crumbling and the world of technology has shaped the way they think, comprehend, react, and respond to everyday interactions. They are the most recent generation and coming with that is the unknown about them. People not understanding the generation leads them to fall back on these misconceptions so that they have a sense of knowledge about the generation.

look_a_distraction_design_by_eecomics1               People in Generation Z are not lazy, distracted, or uncaring. If something is not interesting to them they will look somewhere else. On the surface this comes off as having a short attention span and being lazy, but this is just because Generation Z has become extremely efficient in the way they use their time with the advances in technology. If they aren’t going to benefit from something they are looking at then why waste their time? Therefore, social media, blog posts, YouTube, and other internet resources have grown in the market. Also, people in Generation Z care more about their future than most other generations. After watching their parents struggle they put a large priority on paying off student debts, putting their degrees to work, and saving for the future. They also have a high participation in volunteer opportunities and organizations that will better the future. This YouTube Video express the way that Generation Z thinks and acts today.

With the new, unexplored way that Generation Z thinks and behaves, the world will be a very different place as they reach adulthood. Things will start to be expressed in shorter periods of time and most things will be internet based. People will also most likely be in a better financial situation because of their hope and work for a better future. Hopefully this has changed your view or at least cleared up some of the unknown and warped the misconceptions that torment Generation Zed.

Generation X – Bridging the Gap in Leadership

There is no clear decision when “Generation X” begins or ends, it is typically said that is starts in the early 1960s and ends in the early 1980s. Generation X follows the baby boomer generation and are often referred to as “Gen Xers”. “Gen Xers have been called everything from slackers to disloyal, from dumb to just plain bad” (O’Bannon, 2001). It seems that this could not be any farther from the truth.

Gen Xers come from a time when the divorce rate in America was skyrocketing. “Between 1965 and 1977, the divorce rate in America doubled. Over 40% of Xers come from broken families, and 12% of elementary school children grew up as “latchkey kids,” responsible for their own welfare after school until their parents returned from work” (Zill & Robinson, 1995). Although no one realized it at the time, this taught the Gen Xers how to be self-sufficient. It also taught them how to handle difficult situations.

Gen Xers are looked at as being responsible for bridging the gap between the baby boomers and millennials. Carolyn Wiethoff states, “Gen Xers grew up in the information age, and they are quite comfortable with technology. Politically, they grew up as America’s global power was declining. In the business world, Generation X saw a record number of corporate bankruptcies, Wall Street scandals, and massive corporate downsizing.” They have shown they are capable of being tech savvy, such as millennials, and exhibit leadership skills shown by the baby boomers.

Gen Xers were forced to be responsible and handle adversity at a young age. This valuable skill translated to the workplace and created great leaders. In a study published by DDI, it looked at more than 25,000 leaders spanning 54 countries and 26 major industries. They found Generation X accounts for 51 percent of leadership roles globally (Neal & Wellins, 2018). Their ability to be responsible and handle adversity has showcased their leadership skills.

Gen Xers are viewed as loyal employees, but also value time spent with their families. This can be directly related to how Gen Xers were raised. They take pride in spending time with their families because it was something that was taken from them at a young age. They understand the value of family and what it can mean to their spouses and children.

Their life experiences have impacted the way they communicate, act, and react to the world around them. Their experiences have given them the tools to communicate to both younger and older generations. They have risen to leadership levels without sacrificing the value the of family. This can be directly related to their upbringing. They were shown family and financial instability. In turn, they have made it a priority not to repeat history.

Sources:

Neal, S., & Wellins, R. “Generation X-not millennials-is changing the nature of work.” 11 April 2018, https://www.cnbc.com/2018/04/11/generation-x–not-millennials–is-changing-the-nature-of-work.html

O’Bannon, G. (2001). Managing our future: The Generation X factor. Public personnel Management, 30, 95-106.

Wiethoff, Carolyn. (2004). Management Basics: Managing Generation X . Indiana libraries, 23(2), 53-55. https://scholarworks.iupui.edu/bitstream/handle/1805/1343/Management%20Basics.pdf?sequence=1&isAllowed=y

Zill, N., & Robinson, J. (1995). The Generation X difference. American Demographics, 17, 29-32.

By: Tyler Houchin, General Studies Major – IUPUC

Words change human behaviors

We all know of someone that speaks before they think. While not knowing how it affects those around us. Words can change human behavior in both positive and negative ways. One single word can make the difference between liking a person and disliking a person.  It can affect relationships, businesses and impact your career. Using the right or wrong words will show you how a person is going to react.

For instance, when communicating with your significant other use words of encouragement such as love, proud and beautiful.  This will allow the person receiving the message to feel happy, appreciated and able to open up and communicate better with you. On the other hand just using the wrong words such as always or never, you’re pathetic, you have to do this will change the behavior of the person. They will shut down, become standoffish and not feel comfortable to communicate you with.

Same thing in businesses they know the right words to say to keeping customers coming back instead of losing them. Greeting their customers asking how their day is going will make them feel welcomed and willing to shop at their store. Ignoring the customers using words like hurry, I don’t have time for this will make the customer want to leave and tell their friends about how badly they were treated.

Just one negative word can ruin a person’s day. Nevertheless, one positive word can make a person’s day. Benjamin Franklin said, “Remember not only to say the right thing in the right place, but far more difficult still, to leave unsaid the wrong thing at the tempting moment.” So in other words choose your words wisely because they have the potential of accomplishing nearly anything or destroying nearly anything.

By Tameeka Sizemore, Psychology major- IUPUC

 

Frame of Reference

How does your frame of reference affect how well you are able to complete the task at hand? This is a question I find myself asking when preparing this blog. There are many times I have overlooked the importance of this. Over the last year I have learned from personal experience on how my frame of reference can affect how I approach problems in the workplace.

The first step to understanding the role of your frame of reference is to know what the frame consists of. This can vary by your location and the activity you are currently participating in. My frame of reference at work focuses on mainly cost and revenue generated. I am also from Generation Z. This has a larger effect on the technological side. I see the advantage of how technology can improve efficiency even if It cost more than standard equipment.

I reflect over the past experiences I had at work while thinking about my frame of reference. Many of these issues could have been resolved earlier if I would have stepped back from the situation to define how I am viewing the issue versus how the other person views the issue. Most business are trying to make as much profit as they can while keeping their customers happy. Working in the quoting department is just that. We try to maximize our profit. While I look at this my customer is trying to minimize their cost. It is best to approach this as if we were a partnership. We both need to agree to the price that satisfies both of us. While this process sounds simple it took us around 2 weeks to accomplish. If we would have started out at the point where we both were transparent with our needs this process could have taken only a few days.

In my short time in business I have found it best to take a few minutes before each meeting and analyze where my customer/coworker is coming from these meetings would have been more productive. We also would have been more efficient which frees us up in order to do other tasks. Going forward I plan on scheduling a few minutes into my calendar in order to my position to that of my opposition.

Researching Potential Employers

When searching for a job, it is equally important to research potential employers. Having a good understanding of the employer can tremendously help you prepare for a job interview. By doing this research beforehand, you will have a greater understanding of what you are walking into on interview day. Questions that you may have had prior to an interview could be answered by simply doing your own research ahead of time.

What exactly do you look for when researching a potential employer? Some of the most important aspects to look at would be how long the company has been in business, and if the business has been successful. Obviously, no one wants to start a job just to find out the company is going downhill. You want to make sure the employer has built their business on a strong, solid foundation. Another part would be the company culture and morale. Other details to look at would be location, schedule, a general idea of salary and benefits, and employee retention rate. Again, researching these things before a job interview can help you come prepared for any further questions you might have.

Now the question is, HOW do you research a potential employer? With the internet right at our fingertips, it should be easy! A couple of my favorite websites are:
• Glassdoor – A free website with information compiled from anonymous employees around the world. You can narrow down your search to certain geographic locations, if you wish. The website provides information regarding salary, benefits, interview process/questions, pros/cons of working there, etc. It is a great website to research potential employers.
• LinkedIn – Search for the company page on LinkedIn. Is the employer well known? Do you have any mutual connections? If so, are they people whom you would want to work for/with? These are important aspects to look at when researching a potential employer.

Aside from those helpful websites, it is also imperative to review the company website. Is the site valid, updated, and user friendly? Do you feel welcomed when looking at the site? Click around on all the tabs throughout the site. You should be able to gain a great understanding of who the employer is and what they do by looking through their website. Some employers will share employee testimonies on the career page. This can give you insight on why people like working there!

Researching a potential employer can be quick and simple. It is always a good idea to do your research before heading into a job interview. The more information you know ahead of time, the more prepared you will be. Knowing what to look for in a potential employer and where to look could be the key to your next successful job interview!

By Samantha Winters, Business Major – IUPUC

A Typical Job Interview

I’m sure many of you if not all of you have been through at least one job interview in your lifetime so far. Well, how many of you actually took time and effort to prepare for the interview? Probably not as much as you wish you would’ve.        An interview consists of many simple but huge steps you should always follow. After completing all your resume steps which should have been done in order for you to get an interview, you want to make sure those files and documents are accessible to yourself as well as your future employer. Make sure you always plan ahead and maybe even bring an extra copy of your resume. You should always go into the job interview feeling confident and strong that you have a place to fill the position you’re trying to get. Employers have many jobs other than being a hiring manager. Time is money, don’t waste their time. Most employers will only bring you in for an interview if they feel like you will be a good fit for the position and team. Most interviews for very serious businesses are put together to get to know you more personally. If they know you can do the job, they will always have you come in for a face-to-face interview that way they can get to see how you act in person. Most of the time you’re going to be at work and so they want to make sure they like you at a personal level as well as a coworker/team.        In order for you to do good in an interview, you should always be conversational with the employer. Don’t be shy, speak up and speak to them as if you met a new person. A lot of times people feel discouraged in an interview which results in them being quiet and not showing themselves at a high potential. You don’t want to make them feel awkward, the more you talk the better you will be off. You should always be prepared physically as well as mentally. Going into an interview you should be wearing something that is at least a bit dressier than a regular day for yourself. Maybe slacks, jeans, polos, clean shoes, etc. Dress yourself accordingly to the job title. Although not everyone can look as nice as one another, you should always try to be at your best physical appearance that way they know you are serious enough about their opening position.        Expect the greatest but don’t let that tear you don’t fit the requirements for the open position. You can expect to receive a drug test, background check, legal citizenship, and other requirements for the job. Hopefully this has given you a few helpful tips about a job interview.

 

By Corey Wall, Business Management Major – IUPUC

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