HI, HOW ARE YA?

What really is a “brand” anyway? A brand, by definition, is a type of product manufactured by a particular company under a particular name.

If you really think about it, a lot of things/people have brands.

For example, Jeffree Star is well known in the makeup industry for the amazing makeup that he produces. 

Jeffree makes his money in multiple different ways,

  1. YouTube:  
    • Where most people are familiar with this big brand influencer
    • Not even where the bulk of his money comes from
    • 16.2 million subscribers on YouTube and growing
    • His views average from 4M-35M
    • His YouTube videos give him a 6 figure pay out each year, easily
    • He is the richest YouTuber
    • He is the 2nd highest subscribed person on YouTube in the beauty section
  2. Makeup:
    • His empire, also where most people know him
    • Makes $150 million a year, which 70 million of, he pockets
    • Profits 7.2 million for every product launch
    • Independent brand, not a large owned brand which means he profits more
This is Jeffree’s brand logo, if you notice his last name is Star, so for his logo it is a star.
  1. Real Estate/ Marijuana
    • These are side investments that Star has took interest in
    • These are basically backups if the makeup brand does not work out

Jeffree has a lot of things that come together to make his brand, and make it signature to him. His logo of a star, which is also his last name, and the intro to his YouTube video.

Star has three personal homes, and 10 businesses he is running besides his makeup brand.

How to Create a Brand

  1. Determine your brand’s audience.
    • Motivation
    • Pain points
    • Influencers
    • College students
    • Single moms
  2. Establish your brand mission statement.
    • “Just do it.” – Nike
  3. Research bands within your industry niche.
    • The goal is to differentiate from your competition
  4. Outline key qualities and benefits your brand offers.
    • A better way to support productivity
    • Reducing costs with more affordable options
  5. Create a brand logo and tagline.
    • Logo size and placement
    • Color pallet
    • Web elements
    • Photography/image style
  6. Form your brand voice.
    • Professional
    • Technical
    • Friendly
    • Self-oriented
    • Promotional
    • Authoritative
  7. Build a brand message and elevator pitch.
    • Who you are
    • What you offer
    • Why people should care
  8. Let your brand personality shine.
    • Telling stories about real experiences
  9. Intergrade your brand into every part of your business.
    • Visible and reflect in everything that you say/do
  10. Stay true to your brand building.
    • Consistency is key
  11. Be your brands biggest advocate.
    • No one knows your brand like you do, spread the word

Making a brand is not all that hard, once you think about it. Just follow these steps, stay true to you and your brand, and you’ll be on your way to having your own personal brand!

Zoe Chasse, Business Major IUPUC

The Best of Both Worlds

Last week I was sitting in the auditorium of the War Memorial in Indy for the citizenship oath ceremony. All around me were excited faces from countries all over the world. I was wondering why so many people would be so excited to give up their citizenship of their country and then I realized that many of these faces had families that were living here or had spouses that they could only meet for a couple of months every year. Even though I understood their happiness and excitement, I was very confused about how I was feeling. On one hand I was happy that I would finally be able to vote, but on the other hand I was sad to be giving up my Indian citizenship. India. A country that I lived in for the first 10 years of my life. It was and will always be my home.

oath ceremony cartoon for blog

While sitting in that auditorium, I had a flashback to the day when my family moved to the United States. I was only 10 years old at that time and was so excited that I was moving to America. Growing up I had always heard so many wonderful things about America and how it is better than India. However, I think I was most excited that I would be in the same country as Disneyland (I was/still am a weird person who loves anything Disney). Looking back at that day though, I do not think I understood completely what it meant to move to the United States. I didn’t realize I wouldn’t be able to see my cousins, my uncles or my aunts. I didn’t realize I wouldn’t be able to hang out with my friends or have my favorite kind of street food or ride on two-wheelers. I never understood the emotional toll it would take on my parents to move away from their home and make a home in a completely different country.

Disney

11 years later, I am now a United States Citizen. I am actually grateful for the move to the United States. I am got to spend my teenage years growing up in a different culture. It made me realize the importance of being open minded to not only new experiences but also to new people. I am so grateful that I got the opportunity to experience two very different cultures. I have now become a bridge of these two cultures in my family. This move also made me realize who I wanted to be as a person. Having experienced the close mindedness of Indians and also the individuality of Americans, I have learned to be open minded but also have my family be a very important part of my life.

 

This move also made me realize what I wanted to do as a career. Being in touch with different kinds of people, I realized during high school that I wanted to do something that helps people live a better life. During the second year of my college career, I knew that I want to go into some kind of a therapy to help people deal with their emotions in a positive way.

India USA

Looking back at the short 22 years that I have been on this planet, I have learned so much from the American culture as well as the Indian culture. I am so thankful that my parents taught me at an early age how to quickly adapt to changes because of which I am where I am today and I think how I think today. During the first year after the move there was always a battle going on in my mind between America and India. However, throughout these years I have learned to bridge that gap and get the best of both worlds.