Closing the Age Gap

If I had a dollar every time my grandparents asked me how to use Facebook, fix their phone, or even how to send a text with a picture attached, I’d be rich. In today’s society of ever-evolving technology, the baby boomers seem to have a much steeper learning curve than the millennials.

The communication style between these two generations is drastically different for many reasons. One of which being that the technology that is available today is very different than the technology that was available in the 1970s/1980s. Many millennials have grown up communicating through texts and snapchats instead of through outdated letters and phone calls. Baby boomers would not be able to figure out snapchat and can barely figure out how to text. Most of them would much rather call if they need to talk or reach someone. Although these two styles of communication are much different, the same idea is behind each form of communication and the same goal is achieved, just in a different way.

Another big difference between baby boomers and millennials is cell phone usage. Today, it is becoming more and more acceptable to carry a conversation through text, while also carrying a conversation in person. If you have ever tried to even send just one text while talking to a baby boomer, you most likely received a dirty look, or a snarky remark about your phone. To them, the act of even just checking your phone while carrying a casual conversation can come across as extremely disrespectful.

Even though at times the communication styles between these two age groups seems to be drastically different, the one thing we all have in common is all generations have a need for human interaction. No matter the form.

 

Emma Sanders

Psychology Major at IUPUC

Google’s Image

Google was founded in 1995 by Larry Page and Sergey Brin. Larry and Sergey’s mission, or brand image they used in creating Google, was to figure out a way to display information that is effective and easily accesible. Larry and Sergey put this brand image of simplicity and effectiveness into action when they built the Google search engine. The Google search engine links important individual pages on the World Wide Web, and then displays these important individual pages back to the user.

 

Google also represents its’ brand image by implementing innovation of new design, as well as innovation of new methods of user interface. Google loves to use color to attract its’ user. From the bright blue carpet in the middle of its’ first headquarters, to the traditional blue, red, yellow, and green logo, color and design have been important to Google.

Communication through technology has always been Google’s way of penetrating the marketplace, and has worked out very well for them. Google now employs more than 60,000 employees worldwide and is known for other products besides the Google search engine such as Youtube and Android.

 

A business lesson that we can learn from Google, is that we should remain innovative and keep finding new ways to appeal to consumers through accessibility and effectiveness.

Sources:

https://www.google.com/intl/en/about/our-story/

https://design.google/library/evolving-google-identity/

By: Hugh Hamill, Business Administration Major- IUPUC

Why Barack Obama is Who He Is

Everyone has a past and everyone has childhood upbringings. Some were enjoyable and some were terrible. Does our upbringing impact our frame of reference as well as our communication style? In my opinion, yes, it does. Barack Obama, the 44th president of the United State of America, is no different. Let me give you some background on his upbringing. Obama did not have an ideal upbringing. He was raised mostly by his grandparents. His father walked out on him and his mother at the age of two to attend Harvard University. His father was a very intellectual person; however, he did not come back to visit Obama until he was ten years old. Obama grew up in poverty for much of his young life. He moved to Indonesia at a young age and saw much poverty there and a couple of years later moved back to his birth place of Hawaii. Raised by his grandparents most of his life, Obama attended a private school by scholarships where his grandparents encouraged him in his studies. In the private school, there were only a few African-Americans students enrolled. In private schools, this was still a time where it was uncommon for African Americas and whites to go to school together, so there was a lot of bullying. After high school graduation Obama attended college in LA, transferred to Columbia, and ended up going to Harvard Law School.

 All this impacted Obama because as he started working in Illinois, he was focused on helping people get a better education, helping low-income families, and working towards equal rights. His passions were coming from what he had seen as a child and how he was raised in his home. He wanted to help the less fortunate as well as others. He valued education and healthcare. I believe he was deeply influenced by his upbringing. As his knowledge grew, he realized he enjoyed public speaking. As he communicated, he could be one with his audience and be able to help them understand what he was speaking about. He used his stories so people could draw a picture and be able to understand his message. Once people understood his message he moved to what he wanted to change using uses encouraging energy and passion so that his audience would feel the same way. In 2004 the world really got to know who Barack Obama was in his Keynote speech, a very well-spoken speech, that changed his life by making him be an upcoming star for the Democratic party. He used his upbringing to relate to others and to make others relate to him.

In conclusion, how and where you grow up makes a difference in your life. It impacts your frame of reference. Your communication style is also influenced by this because of your experiences. Think about how you communicate with others and how that relates to how you grew up?

 Sources:

 Kennedy, Edward. The American Journey of Barack Obama. New York: Little Brown and Company, 2008.print.

 Remnick, David. The Bridge. New York: Alfred Publishing Company, 2010.print.

 Garrow, David. Rising Star. New York: HarperCollins Publishers, 2017.print.

 

By: Liz Hall, Nuclear Medicine Major – IUPUC

 

Why Marvel should bring back the Fantastic Four

The Fantastic Four are Marvel’s first family of Silver Age superheroes. Created by legendary comic book writer Stan Lee and published on November 8th, 1961, this series also saved his career. He was wanting to leave the comic book industry, but thanks to a new assignment from his publisher and a confidence boost from his late wife, Joan, he created the Fantastic Four in response to DC Comic’s Justice League.
My name is Mark Murry. I’m a 25-year-old college student at IUPUC, and I’m very passionate about superheroes. When I was a little boy, superheroes were one of the things that got me through my struggle with my autism. The Fantastic Four is a personal favorite comic book series of mine. Yes, in the world of social change, shouldn’t we have superheroes that represent what being a family truly means?
By Mark Murry, English Major – IUPUC.

Clinton’s Scandal & the Business World

With the most recent presidential election, people know that Hilary Clinton was almost the first female President of the United States. However, she is not only known for being the Democratic Party’s presidential candidate. Others know her as the woman who was the source of an email scandal that took the country by storm and destroyed lives. The scandal was even made into a movie, 13 Hours: The Secret Soldiers of Benghazi, which became a hit in 2016. Some members of the Democratic Party may give you excuses for why this scandal happened, although the movie may not mention her name, it still illustrates how dramatic and severe the incident was. This well-known scandal took place while Clinton was Secretary of State and decided to use a private email account instead of the already provided government email address. To some, it may not seem like an issue that she made the decision to use a private email account. Clinton choosing to use a private email address makes all of her emails unable to be tracked and put on record. Clinton, being familiar with the rules of the political world, knew that this was the case if she chose to use a personal email account. She was fully aware that she would be able to send and receive untraceable messages. She then used this personal email account to exchange messages regarding the attack on the soldiers in Benghazi.

After the incident, the government ordered that they be given access to her personal email account. However, Clinton had deleted some emails before giving the government access to her account. Emails that she claims were simply personal, but no one is able to confirm what was on those now deleted emails. The personal email account has also been traced to what happened in Benghazi. If you are interested in what exactly happened in Benghazi, I highly suggest watching the movie, it’s fantastic. Just keep in mind that it is a movie, and you may need to fact check some of the things that were filmed.

Now, back to Clinton and how she allegedly created a mess. There were emails sent to Clinton regarding the attack on US soldiers located in Benghazi. After reading the information she was given in the emails that were sent to her, Clinton did nothing to protect the soldiers. Since then, there have been allegations about what emails were actually sent and what she did about it.

From a communication security standpoint, businesses can learn that they need to highly encourage, and even force, the use of business emails when interacting with others related to the work place. It is called a private email account for a reason, it is meant for personal use. When a person is employed somewhere they are given a specific email address that is intended for use. Just as my academic advisor told me that she would only communicate with me through my school email account, that is how all corporations should conduct business. They should only communicate with each other using their business’s email address. As Clinton demonstrated, it is far too risky to not be able to document each interaction that happens, especially within the political world. Businesses can learn that in order to decrease the number of miscommunications and court cases, it is best for everyone if an employee only uses their work email in the workplace.  

The Baby Boomers vs. The Millenials

If you are a young person sitting at a family event and happen to be texting your best friend about the next time you want to hang out, you may have been told by your grandmother to get off your phone and that you are becoming antisocial. It may not have happened to you, but it sure has happened to me.

What I do not think the generations before us understand is that communication is evolving with society. They see our ways of communicating with each other as unnecessary or inefficient. However, I feel that our generations have similar ways of communicating. Past generations would write letters to friends that lived farther away because they had no way of communicating with them otherwise. Heck, they would even use telephones to call them. The combination of these sound fairly familiar to me. I see the combination as a cell phone. The letters are the equivalent to texts, and the calls are pretty obvious. A major difference between the two generations would be having a landline vs. having a cell phone. I know my grandmother has a landline, but I do not.

Also, each generation has their own lingo. With each generation comes new words. For our generation words like “swag” and “twerk” have formed, but the older generations look down on us for them. I am not saying I myself am proud of these words, but they also formed words like “hickey” and “fuzz”, which means police. These words are also not the most intelligent, and I bet the generation before the baby boomers found this lingo unnecessary. It is like a never ending cycle.

Seth Sharpe

 

Is communication becoming too informal?

Communication. “Means of connection between people or places, in particular.” Many different categories of communication are used including verbal, non-verbal and written. Communication is very powerful as it connects one another and it helps build relationships but there should be a balance of how much we use of each category, we should try to get comfortable with all of them and continue to improve our communication styles. Written communication has definitely increased over the years and is the major form of communication today. Text messages, emails, and social networks are the easy, popular ways of communicating with one another. So, are these things contributing to communication becoming too informal?

We tend to be more open, speak our mind and even say things in written form that we would not say in a verbal conversation. We also use slang language and acronyms and become so used to it that we start to forget how to use formal communication. Social media has become very important in our lives today. It gives the ability to connect with people whom are far away, but ironically it also separates us from the people who are close. We get so caught up with looking at what others are doing, what they share, how many likes we receive, that we tend to pay less attention to the people we have close. Our face to face conversations diminish and we don’t feel as confident and comfortable communicating verbally. People become so involved in their virtual lives and spend less time in their actual lives. 

Laura Lopez

I’m not Lion, Animals ComMEWnicate!

Whether you are a cat person, a dog person, or anything in between, there most likely has been a moment we looked at our pets and thought “Man, I wish you could talk.” Well, what if I told you they can! Animals DO communicate, and if we pay attention there is a lot we can learn to “talk” with them! Animals and humans are more similar than you might think using chemical signals, vibrations and sounds, and even movement that can be witnessed in human interactions, too.

Most of us are familiar with the chemical signals animals unleash, but what do they mean? Those of us who have cats, or have been around them, have most likely experienced them rubbing against an object or the not-so-pleasant spraying from male cats. That is a cat letting you and other animals know it has claimed that object as its own.  Skunks are famous for their chemical signals, using their very pungent spray as a threat to anything that gets in their way!

Chemical signals are not the only form of communication, just ask animals such as elephants, jumping spiders, and Caribbean white-lipped frogs which communicate primarily through vibrations. Elephants use low-frequency calls that travel through the ground in the form of seismic waves to communicate with other elephants miles away. On the other hand, jumping spiders vibrate their bodies and special organs to find a mate…and reduce the chances of his suitor eating him. Caribbean white-lipped frogs also communicate through vibrations, burying their heads into the mud and expanding their vocal sacs to send out vibrations to potential mates.

Vibration-based communication may be fairly common in the animal world, but the most well understood nonverbal communication takes the form of body language.  Generally, we learn the most about animals from how they act during different situations. For example, when cats are happy their bodies are relaxed, their whiskers are to the side, and their ears are pointing forward. When cats are mad they keep their bodies and tails low to the ground and their whiskers and ears down to let you know not to mess with them. Animals constantly give signals to tell us what they are thinking, and they are similar to some that we as humans express.

There are awe inspiring interactions happening all around us that sometimes we fail to appreciate. Dogs, for example, are man’s best friend and they teach us every day to love unconditionally by expressing never-ending loyalty and respect. Ants teach us the importance of working together as a team to collaborate rather than compete. And all animals can teach us to not take ourselves so seriously and to let go of our attachment of being right or wrong. If we do, we will begin to fully embrace times we enjoy and align ourselves with what we value most. Animals teach us all valuable life lessons, and it is our job to listen.

By: Carrie Caldwell,  Biology major at IUPUC

Murderer, Widower, or Both?

“He’s cute,” said Penny. “Doesn’t that teardrop tattoo mean he murdered someone?” asked Bernadette. Canned laughter ensued. I was watching The Big Bang Theory, and that one statement was all I knew about teardrop tattoos. I have since researched teardrop tattoos and learned that, while the tattoo can have many criminal connotations, it may also simply signify the death of a loved one or some other tragedy the wearer has experienced. At the time, however, based on the information I had, teardrop tattoo equated to murderer; and this was further supported by my past experience of having a coworker with a teardrop tattoo, who, rumor had it, had been convicted of attempted murder.

Clearly, how we present ourselves matters, and in the workforce, it matters based not on what we mean to portray, but based on how we are viewed by those we are portraying ourselves to. Tattoos are an example of nonverbal communication, something that gives people an impression of us based on their own interpretations of how we look. A first impression is made in a matter of seconds, and, later, is very hard to overturn, which means that how we present ourselves can be our biggest weapon or our greatest downfall. Navigating the world of nonverbal communication is especially difficult when dealing with a workforce comprised of multiple generations.

A Harris research poll found that nearly half of millennials and a little over a third of Gen Xers have tattoos, while barely over 10% of Baby Boomers sport tattoos. In a workforce composed of at least these three generations, a tattoo will mean different things depending on the viewer. The fact that first impressions are made within the first few seconds of meeting someone means that, in an interview, a decision to NOT hire a candidate may be based on the nonverbal communication that occurs before a job applicant even has a chance to open his/her mouth.

As a millennial myself, I am not arguing that people should not express themselves via tattoos. I am simply urging readers to know their audience. An interview at a start-up begun by millennials like ourselves and an interview at a long established company with Baby Boomers in the positions of authority should be approached differently in regards to physical appearance. The same goes for actually working at these different establishments; being taken seriously at one may require a different appearance than being taking seriously at another. We can argue about the ‘injustice’ of the subconscious discrimination occurring or we can take control of the only aspect of it we are truly in charge of: ourselves. As Oscar Wilde says, “It’s the spectator, and not life, that art truly mirrors.” In other words, that teardrop tattoo can signify your heartache for your late wife all you want, but if the viewer thinks it means you murdered her…chances are…you won’t be hired.
By: Stephanie Baumgartner, Biology major at IUPUC

A New Business Environment

2004 was a year in innovation that everyone should remember. This is the year that effected nearly every human being either directly, or indirectly. It is said as of 2010 “one out of every dozen people on the planet has a Facebook account” (Grossman, 2010). Whether you realized this transformation or not, it plays a vital role in our economy. Some of us love it, others hate it. I have heard it called a gold rush, networking tool, and the demise of humanity. Which side you choose to be on is your individual filter of reality.

Yes, it is one of the most used social networking sites in the world today. Facebook.com. Founded in 2004 by Mark Zuckerberg, the company’s owner is valued at “$55.9 billion dollars” (Wikipedia, 2017). The site works by allowing users to build profiles of anything that can assume an identity such as a person, pet, or business to name a few. Once the profiles are built, the user has now agreed to the privacy statements herein the agreement you accept for using the company’s service, which is social networking. In return for using this service, you agree to allow them to use certain aspects of your profile for marketing purposes, which is also a way that they make their money. Since nearly two billion have profiles, Facebook has a vast array of human assets that can spread viral content, making them one of the best ways to advertise in today’s economy.

The aspect of collectively networking so many people through a social platform that allows for individual personalization continues to drive growth and innovation throughout the technology community. This platform practice is a template for many to learn from and grow with

On the other side of the business websites, we have a local plastic engineering firm that makes their money from manufacturing goods rather than the internet. C&T Engineering, Incorporated was founded in 1986 and their practice is to provide tooling and engineering expertise. They may not be an internet minded company, but they do have a website with a dot com domain thus making them a company represented with an online presence.

After reviewing their webpage, the main objective of the site is to inform potential customers of their background, location, and capabilities. The site does not allow for individual personalization, but offers the ability to inquire about servicing a need in this industry of tooling and engineering.

In comparison, both web pages have dot com domains and are representative of their comparative knowledge of how users interact with their respective online content.

In contrast, Facebook allows users to build personalized accounts and socially network with their community in exchange for the information you provide on that account. This site is monetized, meaning that they use your demographics to sale to companies that are in the market for someone like you. Because they have so many accounts connected, they have an enormous field of assets to sale, making them the leader in this style of business webpages. C&T’s website on the other hand, is built to inform you about the certain information hoping to attract your business. From what I have seen, they do not have personalization or social networking capabilities directly on their web portal thus they do not monetize their online content.

After reviewing both sites, it is my determination that having the ability to personalize an individual profile drives users to want to be at your web site and the internet is a vast forum of content that everyone wants to share. As color tv was to black and white broadcast, the internet is the new age of advertisement compared to traditional news applications. Keeping this in mind, you have to decide if you want to your website to be a marketing tool or just a plain informative page that barely generates viewership.

In conclusion, websites that just offer information on their services are missing out on opportunities to increase capital by not generating the ability to network and personalize. Networking and sites that generate wanted content, will continue to share a multibillion dollar advertising industry.

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