JOCKO PODCAST “GOOD”

Everyday thousands of tech savvy people with a message attempt to dabble in the art of Podcasting. Their messages and purpose vary from giving a drunk history lesson with a little humor to the no non-sense investing and personal finance gurus hellbent on securing your financial future. Successful Podcasters have an almost disciple-like following comparable to that of a sports franchise. Anymore, it seems as though we are often judged by others based on what and who we are listening to. While I don’t consider myself a disciple to any particular Podcast, I do have my favorites. Of the various genres that I listen to, one that I find myself continually revisiting is leadership. One of my favorites is JOCKO PODCAST.

JOCKO PODCAST is hosted by none other than Jocko Willink. Jocko served as a Navy SEAL for 20 years before retiring in 2010. He started his career as an enlisted SEAL and worked his way into a command role during the Iraq war. Jocko is a decorated veteran who has been awarded both the Silver Star and Bronze Star, to name a few of his military accomplishments. Jocko also served as the Officer-In-Charge for all West-Coast SEAL operations following his last deployment to Iraq.

I first heard about Jocko through a friend of mine whom I myself served with. I won’t lie, I was a little skeptical at first. “Another SEAL writing books and claiming to be a subject matter expert” I thought, but I listened. To my surprise, he was pretty good. I liked his message, and while he may be a little over the top with his alpha-male, tough-guy persona at times, I agreed with most or all of what he had to say. Then I downloaded his book Discipline Equals Freedom Field Manual. It was a quick read with a basic message; stop making excuses and get off your ass and start doing. I could get on board with that.

The appeal of Jocko to me, is that he reminds us (veterans) that a lot more of the skills you acquired in the military are applicable to everyday life. Many of the guests of the Podcast are also veterans whom he discusses a variety of topics such as PTSD and veteran suicide, adjusting to civilian life, leadership principles, training principles, and overcoming adversity. While much of his audience are veterans, all of what Jocko preaches can be applied to any aspect of your life. As a high school football coach and small business owner, I find myself applying many of these principles to both myself and the team I coach. It’s not that it’s anything ground-breaking, but more of a reminder of things that we have already learned. This is what makes Jocko appealing to a wide audience, the fact that all of what he talks about can be applied to bettering yourself at just about anything.

Anyone who is looking for a motivator to get behind, Jocko is for you. Whether it be his near daily photos of his watch at 4:32 AM (one of his rules to live by, 0430 wake-up), or his to the point advice and perspective for dealing with stress and adversity, Jocko is relentless. Jocko stresses the warrior mindset in a way that is applicable to not only military operators and veterans, but anyone that is seeking personal growth. While his message may be simple, focusing on the positive in every situation, no matter how bad, is something that everyone should get on board with and to that we say, “GOOD.”



By: Ed Bohman, Former Green Beret and Business Finance Major @ IUPUC

Mind Your Tongue

Mind Your Tongue

 

The tongue has the power of life and death and those who love it will eat its fruit. Proverbs 18:21

You may be thinking, great… another Bible reader, stuffing scripture down my throat.

Before you think that, I have a challenge for you… really look at what that is saying. Whether you believe in the Bible or not, give what these words are saying a little credit. Look at your own life and read those words carefully… “The tongue (our words) have the power of life and death.”

Maybe you think that’s dramatic but it’s not. Think about the last time you were angry at someone. Did you say things you regret, things you can NEVER take back? How did those words affect the recipient? Do you think he or she has forgotten what you’ve said or do you think those words pop back in their head throughout the day? Makes you wonder, huh? I hope I can help you think before you speak whether it be in a positive light or a negative darkness.

“Sticks and stones will break my bones but names will never hurt me. This is a lie. What we say matters. The unkind things we communicate can soil the best of relationships; even with the deepest of regrets… What lingers is a stain of hurt that may fade but will never truly go away. The wounding words we say are like feathers released in a harsh wind, once said; we will never get them back”

Jason Versey, A Walk with Prudence

When was the last time someone said something that hurt you? How did you feel? Words are something we can never take back. When something hurtful is said, the others’ reaction is to fight back, change the way they see you or even change the way they see themselves. It is SO important to realize the damage just a few simple words said out of anger can do. The impact our words have on people’s behaviors towards us and life in general needs to be taken into consideration. Words can bring people to depression, loneliness, anger, fear… you name it. They have a lasting impression on the people around you.

Magic Words

“Silly words cause trills because they’re ludicrous and funny

Happy words paint endless smiles and swallow troubles whole

Thoughtful words are thus because they make the day feel sunny

But hurtful words are such that pierce the heart and weight the soul”

Richelle E. Goodrich, Smile Anyways

Since the last paragraph was somewhat depressing, let’s talk about the positive impact words can have. Look at the second part of that poem, “Happy words paint endless smiles and swallow troubles whole.” We build relationships by creating happy and interesting conversations with our words. People are attracted to optimistic and happy individuals because they make life fun. Without kind, loving, respectful, happy words, relationships would be hard to create. Think of the last time you told someone “I love you.” Ahh yes, all smiles over here. To know you are loved makes you feel all warm and fuzzy. What about a parent telling his or her child “I am proud of you.” Woah. Those words are empowering. The confidence builds and he or she is ready to conquer the world.

We can build people up or tear them down with our choice of words. My advice? Be on the lookout for people who are down on themselves. Give them a compliment and build them up. It can be something as simple as: “You are so smart!” “I love your heart.” “I really like the way you did your hair!” or even, “You are SO good at your job!” Those compliments can really brighten people’s day and change their view of themselves in a heartbeat.

The few examples I covered can’t even begin to scratch the surface of how impactful our words are in both negative and positive ways. I urge you to think before you speak, no matter what situation you’re in. Mind your tongue and think about other people and consider their feelings. Take a look at what that Proverbs verse has to say. It holds a lot of wisdom when it comes to how we carry ourselves and speak within this life.

By: Leigha Faivor, Business/Accounting Major, IUPUC

Do You Hear What I Hear???

 

woman wearing headphones standing beside man

Photo by Nicholas Githiri on Pexels.com

Listening to me and Hearing me are two different things. How well do you listen? According to PR Daily, less than two percent of the country’s population, have had formal education on how to listen. Did that not just blow your mind, because mine is flabbergasted. We communicate everyday with people from around the world, only to realize what we are saying to each other is only being heard, and not comprehended. I have three quick points on how we can enhance our communication skills, by simply improving our listening abilities.

  1. Pay Attention
  2. Open Your Mind
  3. Interact

These tips do not have to be completed in order, but it is much easier to understand the conversation if you do. Let’s break these tips down into a simpler form.

  • Paying attention is the key to any conversation. This allows the sender and receiver the opportunity to feel each other out. It is also needed to retain pertinent information.
  • Open your mind to all ideas whether you feel like they are good or bad. You never know what someone else can bring to the table, not to mention we all fall short of knowing everything, so always be willing to learn something new.
  • Both the sender and the receiver should interact with each other. By doing this the other knows if the message sent is clear. Interaction could be as simple as eye contact or a nod of the head. The point is you are letting the other know you get it!

I have found in relationships with others in my life, communicating effectively is so important. Not understanding what someone is trying to tell you after they have said it over and over and you have heard it over and over is beyond frustrating. That is why during the communicating process, we must openly listen to each other and pay attention to the details in the message so that we can respond to effectively. Considering there are so many cultures that make up our country, some ways of getting a message across will vary. These steps might not work for every situation, but they can assist with the process.

Have You Heard That Men and Women Communicate Differently?

For years you have grown up listening to people tell you that men are physical/sexual beings while women are a roller coaster of emotions. Although, no two people are alike, I found that this statement is in fact true for the most part.

 

Men communicate with the intent of independently making a decision. Women communicate to process all the information that they have just received and talk it over again. In conversation, Women tend to have more in depth conversations. They add memories and emotions when communicating. While Men, have much more simpler conversations leaving out the fine details and only adding in extra information when asked to do so.

 

If you have noticed in a workplace that Women do not hesitate to approach Men with information or questions that they have directly face to face. While Men will approach Women from the side angle because face to face conversation is sometimes declared as to personal for Men while working. Have you noticed that Women tend to nod their heads as a sign of affirmation that they understood what you were saying or explaining? All women are secretly shaking their heads right about now. Well, Men tend to nod their heads as a sign of agreeing with you or the argument at hand. Women, next time you are listening to a male co-worker speak make sure that you are aware if you nod. Sometimes they will misinterpret this as you agreeing with them and not just you acknowledging what they said.

 

Communication also has an unspoken language. Body Language. Women, we have been doing this since we were born. It is almost like body language is hidden away in our DNA and it literally shows in our faces every day. We have faces for everything; sad, happy, disgust, confused, and lost. While Men on the other hand have one face with a hint of smile every once in a while. Too often we give ourselves away in our facial features. They should have a class in High School on how to contain your facial expressions when you are in the middle of a conference for work. Many times the way a Women shows her body language gives away how she is feeling or what she is thinking at the moment when she doesn’t necessarily want it to be known yet.

 

So, with all of the information I have given today I have a few pointers to remember in everyday life whether it be at home, work, or school.

 

Take these facts with a grain of salt. Like I said before, no two people are alike. Men and Women will always communicate differently.

Stay Aware. Make sure you know how to communicate correctly between people. The way to talk to one person may not be the same method you use to talk to another person.

Finally, Get Information. When you interact with people on a daily basis it is ok to ask them questions. If you know a little more about them you can communicate with them more easily.

 

By Brittany Sample, Business Major – IUPUC

 

 

More Like “Oh Brother”…

Have you ever had someone do something wrong, and then when you confront them for it, they get upset? Well, that is exactly what happens in an episode of Big Brother.

Big Brother is a television show where a group of people get put into a house together for a whole summer and they try to win $500,000. The houseguests are not allowed to leave the house or communicate with anyone outside of the house. Each week, the houseguests vote to evict someone out of the house. There is a jury at the end that gets to decide who wins the half a million-dollar prize.

For this blog post, I will be talking about a disagreement from season 19, which is the most recent season. This dispute was between Josh and Mark. They were in the backyard playing pool. There was a bet between the two, that whoever lost had to drink a cup of pickle juice and hot sauce. As the game was getting closer to the end, Josh would make noises whenever Mark was trying to hit the pool balls. Whenever it was Josh’s final turn, he was trying to hit in the eight-ball and scratched the ball, this means that he hit the ball twice. Because Josh hit the ball twice, he should have lost the game and should have had to drink the pickle juice and hot sauce. Josh got all worked up whenever all the other houseguests said that he scratched the eight-ball. So whenever Mark was supposed to drink the pickle juice and hot sauce, he threw it in Josh’s face. Josh got super upset that he did that and Mark said it was because he technically won, and not Josh. Josh then goes inside and gets some ketchup and mayonnaise to throw in Mark’s face. This causes a huge argument to break out between the two of them.

While all of that happens, production does not step in to do anything. There is a fight later on in the season that production does have to come onto the speakers and have them separate.

The communications problems that occurred with this disagreement was that the two guys were both yelling. Neither one of them were trying to sit down and have a conversation about it like adults would.

If there were two people, that worked in the same department as each other, that were yelling and screaming at each other, I would have them separate and take a moment to themselves. I would then have the two workers go meet with the human resource manager. The human resource manager would then need to find a different department for one of them to work in, so that the two weren’t working together anymore. If the two can’t get along, then work won’t be done as fast because they would be arguing the majority of the time.

 

Author: J.C. Ruble

Hot Chicks, Guns and “Bad Words” Sell Merchandise!

By: Cody J. Giordano

Gary Vaynerchuk is a media expert. Vaynerchuk recently said in a Facebook video that he does not want to make a conventional video. He would rather make something people enjoy watching with cues, such as logos and objects or merchandise within those commercials. All forms of advertising have a place, but newspapers and inkblots, alone, will not cut it in our technology-driven society. Advertising styles have changed dramatically.

Black Rifle Coffee Company does an amazing job at selling products without directly advertising them. The veteran-owned and operated company makes funny and outrageous videos on YouTube and Facebook. The videos depict attractive women (hot chicks), guns, extreme sports, nice cars and everything else guys, like me, can’t get enough of. Below are three videos from BRCC.

John Willis, the owner of Special Operations Equipment (SOE) and James Yeager, the “MFCEO” of Tactical Response, have gotten famous by being unapologetic business owners. SOE makes gear like gun belts, chest rigs, rifle slings, etc. Tactical Response is a firearms-fighting school. Both Yeager and Willis speak their mind. When someone doesn’t agree with them, they will fan the flames. This gets the customer fired up. That customer then runs to forums and social media outlets to complain about either businessman. This draws supporters, like myself, to defend Willis and/or Yeager. Willis says that this model works because it is like a traffic jam. Everyone stops to look at the car with a flat tire. This slows down traffic, and more people see the flat tire (his name). The people then flock to his page by the hundreds to buy products. Yeager uses this model to get new students to sign up for classes at Tactical Response. They call this firing customers. By not wasting time on one bad customer, they can help two or three good ones. Both can be seen on YouTube and Facebook doing this very well.

Times have changes, and so have advertising styles. Rather than try to convince you why their product is better or tell you all about their products/services, they give you entertaining content that has subtle hints towards their business.

The Baby Boomers vs. The Millenials

If you are a young person sitting at a family event and happen to be texting your best friend about the next time you want to hang out, you may have been told by your grandmother to get off your phone and that you are becoming antisocial. It may not have happened to you, but it sure has happened to me.

What I do not think the generations before us understand is that communication is evolving with society. They see our ways of communicating with each other as unnecessary or inefficient. However, I feel that our generations have similar ways of communicating. Past generations would write letters to friends that lived farther away because they had no way of communicating with them otherwise. Heck, they would even use telephones to call them. The combination of these sound fairly familiar to me. I see the combination as a cell phone. The letters are the equivalent to texts, and the calls are pretty obvious. A major difference between the two generations would be having a landline vs. having a cell phone. I know my grandmother has a landline, but I do not.

Also, each generation has their own lingo. With each generation comes new words. For our generation words like “swag” and “twerk” have formed, but the older generations look down on us for them. I am not saying I myself am proud of these words, but they also formed words like “hickey” and “fuzz”, which means police. These words are also not the most intelligent, and I bet the generation before the baby boomers found this lingo unnecessary. It is like a never ending cycle.

Seth Sharpe

 

Good Ways to Deliver Bad News

Delivering bad news is never fun for any of us, but if you are a CEO of a company it definitely adds to the difficulty. Not only is your reputation on the line but you represent the company and how your employees and the public view you, they also view the company in the same way.  You have the whole company’s reputation at stake when speaking on its behalf. What you say should be something that you would want anyone to hear.

Leaking Information

IBM CEO, Ginni Rometty, is an example of this. After the disappointing earnings report on April 18, Rometty released a video to all 434,000 employees in which she admitted that IBM hadn’t “transformed rapidly enough.” She called out the sales staff for missing out on several big deals. “We were too slow,” she said. “The result? It didn’t get done.” The press got wind of her message, and Rometty’s now accused of the corporate equivalent of yelling at her children in public. (Suddath) Always keep in mind that internal information can be leaked to outside sources. Being clear and direct is a positive but being degrading and placing blame is not acceptable. Keep in mind that what you are communicating to your employees should be something that you don’t mind your stakeholders hearing.

Focus on the Issue

When there is a big crisis, you must be ready to own the mistakes, express regret, and show that actions are being made to correct them and move forward. One of the most egregious in recent history was former BP CEO’s Tony Hayward’s handling of the Deepwater Horizon oil spill, in which 11 people lost their lives and billions of gallons of oil ended up in the Gulf of Mexico. (Andersen) His infamous words “I want my life back” remind us that when you have to deliver bad news, you should put your self-pity to the side. Stakeholders would have much rather heard that he understands the extremity of the spill as well as the relentless efforts that were being made to clean the water and rescue wildlife, as well as what actions are in place to keep this from happening again. (Owen) His words made the public feel that he was being insensitive about the concerns of the oil spill in 2010 and thinking of only himself instead of focusing on how he was going to assist in the efforts to make this bad situation better. This reminds us that even though you are being impacted by this, make it about them not you. Always keep in mind that you need your stakeholder’s support and that they are depending on your to be a strong leader that takes ownership when something bad happens.

Handling Bad News

Here are some ways that you can better handle delivering bad news:

  • First speak up and be credible by giving accurate information.
  • Come up with a plan right away and communicate it.
  • Don’t put it off because it is always better that the accurate information comes directly from you. Take responsibility for what has happened and show empathy.
  • Listen with courtesy and respect to the response.
  • Communicate the next steps of the plan.
  • Do what you said you were going to do. Repeat as needed. (Andersen)

Good News

To end on a good note…the founder of one of Turkey’s most successful brands, the food delivery company Yemeksepeti, in May sold his 15-year-old company to Germany’s Delivery Hero for $589 million. $27 million is going to 114 of the company’s 370 employees. With the typical employee earning between $1,000 and $2,000 a month, the average $237,000 bonus works out to roughly 150 months of wages, per CNN Money. (CEO gives employees “life changing” bonus) This bad news of the company being sold, turned out to be the best news to 114 of its employees. The news of the bonus would be easy to deliver, however, telling the 256 employees that they will not be receiving the bonus because they have not been with the company longer than two years would be more difficult.

Works Cited

Andersen, Erica. “How Great Leaders Deliver Bad News.” 6 March 2013. Forbes. <http://www.forbes.com/sites/erikaandersen/2013/03/06/how-great-leaders-deliver-bad-news/&gt;.

Beam, Christopher. “Oil Slick: How BP is handling its P.R. Disaster.” 21 October 2015. Slate. <http://www.slate.com/articles/news_and_politics/politics/2010/05/oil_slick.html&gt;.

Bies, Robert. “The 10 Commandments for Delivering Bad News.” 30 May 2012. Wiki How. <http://www.forbes.com/sites/forbesleadershipforum/2012/05/30/10-commandments-for-delivering-bad-news/&gt;.

“CEO gives employees “life changing” bonus.” 30 July 2015. USA Today. <http://www.usatoday.com/story/news/world/2015/07/30/ceo-sells-company-gives-employees-life-changing-bonus/30878901/&gt;.

Mullane, Denise Lenci and John. “COMMENT: Communicating with the public: how BP told the Macondo story.” 6 December 2010. Oil and Gas Journal. <http://www.ogj.com/articles/print/volume-108/issue-46/general-interest/comment-communicating-with-the-public.html&gt;.

Owen, Jo. “BP Oil Spill Crisis Management: How Not to Do it.” 11 June 2010. CBS News. <http://www.cbsnews.com/news/bp-oil-spill-crisis-management-how-not-to-do-it/&gt;.

Suddath, Claire. “The Right Way for a CEO to Deliver Bad News.” 9 May 2013. Bloomberg Business. <http://www.bloomberg.com/bw/articles/2013-05-09/the-right-way-for-a-ceo-to-deliver-bad-news&gt;.

Team, Mind Tools Editorial. “Delivering Bad News.” n.d. Mind Tools. <https://www.mindtools.com/pages/article/bad-news.htm&gt;.

Weber, Erin McClam and Harry R. “BP’s Failures made worse by P.R. mistakes.” 11 June 2010 . NBC News. <http://www.nbcnews.com/id/37647218/ns/business-world_business/t/bps-failures-made-worse-pr-mistakes/#.Vikx1418OUk&gt;.

Witt, Chris. “How Good Leaders Can Deliver Bad News.” 21 October 2015. Reliable Plant. <http://www.reliableplant.com/Read/17101/how-good-leaders-can-deliver-bad-news&gt;.

 

Ad Web Audience Targeting

Defining and targeting an audience are vital steps in great communication.  In publications, the ads are an excellent representation of who the targeted audience is.  Websites of these publications also target an audience but with an added dimension, the ability to individually target the viewer (audience.)  The ads vary by the choices selected within the publication website thus, redefining the audience.

Forbes website was the chosen publication to illustrate this changing targeted audience.  On the homepage of Forbes, the ads are geared toward a well-defined target group.  The initial ads were for Wall Street Journal; government tax programs; CD bank rates; oil dividends; filmmaking courses; and senior cell phone plans.  Together, these ads are for older wealthy businessmen. These are representative of the homepage initial ads.  The target audience is towards one who is interested in financial issues of taxes, CD notes, dividends, and business news from the WSJ…a businessman of diverse monetary concerns.  Definitely, the “senior plan” refers to an older generation.  The filmmaking courses also reinforce the older target group with an advertisement for a new hobby or starting a new business.  This is an extremely focused target audience.

Having the advantage of real-time viewing, websites can narrow the target audience.  When a viewer chooses a selection, a story or an article, the site chooses ads focusing on the audience’s interests.  If the chosen article deals with businesses with negative issues then the ads may change to customer service aids for businesses, insurance ads, or company improvement ads.  Relating the ads to the different types of articles narrows the targeted audience.

Another audience-targeting dimension of websites is third party advertising, directly targeting the individual viewer.  Third party advertising is advertisers which monitor viewers’ web surfing on their computers.  Directing ads of the real-time viewer’s interests allows the publication to broaden its audience.  These viewer-interest ads frame the articles with familiar and personal target ads.  Even though these ads may not have any connection with the article or the publication, the audience is familiar with these ads.  This frame may keep them reading the articles.  This allows for various changes so the targeted audience is the viewer even if the viewers do not fit the original targeted audience.  A young want-to-be businesswoman planning to start her own business would now be a targeted audience.  This real-time changing redefines the target audience as the current viewer to keep them interested in the publication even if they may not initially seem to be the audience targeted.

Concluding, this publication’s ads were aimed at a senior population of wealthy businessmen.  In general, this is the overall targeted audience but with websites drawing in different audiences with a specific article, the website uses ads to include the new audience in real-time viewing.  This advantage allows websites to reframe the site to include the viewer.  This is the magic of website ads – framing articles with advertising content this viewer is interested in seeing.

By Kentrina Freeman, Liberal Arts Major – IUPUC

The Deadliest of Them All

BLOGS

It is night, and the only thing filling the sky is lightning and earth shattering thunder. The crews are almost finished with their seasons of crab fishing and the end of the road could not be any closer, but Captain Campbell and Captain Hillstrand are not about to let a small storm ruin their chances at finishing the season strong.The two captains are both having issues with weather and a few bad strands of fishing spots.

Captain of the 109 foot Seabrooke, Scott Campbell Jr. is eager to gather enough crabs to finish the fishing season. Before today I have never actually watched an episode of deadliest catch. I would have to say that I thought that the show was very interesting and intense. The two captains Seabrookehave to keep watch and keep safe there whole crew. I realized that crab fishing is dangerous and tiresome. The waves beat against the boats as they drive out into the ocean. Captain Scott Campbell Jr. is a rough and tough captain who wants what is best for the members of his crew.

I watched episode 10, season 4, and during the show Captain Campbell was faced with a horrible storm and he had to decide whether or not to turn his boat around or keep pushing forward. With the crews best interest at heart he made the correct decision to get the boat to land to wait out the storm. Trying to gather as many crabs as they can on their way back to the main land Campbell is pained by the issues he is having with his back. The wind gusts were up to a raging 70 miles per hour. Although the weather was not in their favor they pushed through for 8 hours and gathered 143 crates of crabs. The crew rejoiced with excitement for a great nights catch. The captain nears land and finished for the sake of the crew even though his back was injured. Worried that they would not be able to meet their goal of king crabs Captain Campbell tries to push his team through the  waves in the Barring Sea so they can collect as many crabs as possible as their season ends. During the storm before they could call it quits they had to gather 140 pots full of crabs. The men on the deck  received a large amount of  18,000 dollars a piece, for the hard work they put in.

Captain Jonathan Hillstrand is captain of the 113 foot boat Time Bandit has Timebeen having bad luck with crab and poor weather conditions for over a week. They have to get as much crab as they can to have enough to meet their goals. At this point in the season the crew is not even close to the amount of crab that they need at turn in. They have been pulling up plots of only one and two crabs at a time. The lack of crab is making it very hard on the crew and is crushing their spirits. Captain Hillstrand is teaming up with the captain of the Northwestern to share in his glory of the crabs he is picking up. Both captains are going to work together to keep the other fishers out of their area. The captain believes that his decision was a good one but the crew may not agree with his choice.

I decided to watch two completely different episodes for my second show because i wanted to make sure I was able to understand the season. What I noticed about the two captains was that Captain Campbell was very independent and could handle his crew without relying on someone else to help him with his troubles unlike Captain Hillstrand did. Captain Campbell pushed his team hard, but I think that Captain Hillstrand was the toughest on his members.

Seeing as I haven’t seen but the two episodes I watched I had a hard time figuring out the captains strategies about how they controlled their crew. In my opinion captain Hillstrand was more dominant than the surrounding captains I noticed that his crew worked better together because there was not as much strain on the team. In conclusion, the Seabrooke is going to have a better outcome for their seasons ahead, because of the way he treats his crew members. The crew members benefit from the captains strategies because they work as a team rather than competing.

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