Social Media: Business Made Easy


It’s 2017. Times have changed. People can be connected to their friends and family with a touch of a button now thanks to social media. Because of the vast amounts of people logging onto Facebook, Twitter, Snapchat, and Instagram each day, businesses both big and small have created their own social media platforms. Why do this? Why change the way customers find out about your company and products? What are the benefits?

Well-known companies and brands such as Apple, Hollister, and Wal-Mart have figured out the best benefit of social media: marketing. On Facebook, ads catch a person’s eye and take them to the company’s page. This not only promotes the business but also introduces it to new people. However, not many teenagers use Facebook as their main source of social media, so a business might consider making an Instagram account to attract the younger generation to their products. While marketing is a big part of a business’s interest in social media, companies also can use it for connecting with their customers.

Twitter is a wonderful way for a brand to know their customers wants and improve their business practices. For example, many fashion brands will post new releases on their account which allows their customers to comment, like, and share the post. This introduces another benefit of business on social media: feedback. Companies would know what they need to improve after reading through the comments on their posts, create a relationship with the customers, and know what they are excelling at. Though there are several other benefits of incorporating social media and business, marketing and instant feedback make combining the two worth the time.

Aside from the major sources of social media, businesses also advertise on successful blogs. My cousin Lauren Bradberry, who writes a style blog, had an unpleasant experience with Ipsy, a company that sends people make-up samples for a monthly fee. “I was put on a waiting list for an indefinite period,” explained Lauren. “Unless I shared their company on all my social media platforms, then I would be taken off.” Lauren cancelled her subscription because she thought Ipsy was being manipulative. From Lauren’s experience, businesses could learn that it is best to promote themselves on their own social media and allowing people to come across it on their own.

If anyone is thinking of starting a business or is looking for ways to improve one they have already created, social media is the key. It gets the company’s name out there and is more likely to be recognized. With social media playing an important part today, it shows that people are accepting of businesses having a respectful role. Several companies have already taken on the challenge of growing through social media, so why should you miss out?

What can we learn from Apple Inc. ?

Apple Inc. is one of the most successful businesses in the US to date. To say the least, Apple has made a name for itself in the American culture. According to an article written by John Kell in the Fortune 500 online magazine, Apple was number one on the list of the top 10 most successful companies in the US. Apple earned $35.9 billion dollars last year. With the unveiling of the iPhone 6, 6plus and the Apple Watch, Apple has made it self a leader in the computer gadget industry.

Being an Apple consumer, I have noticed that Apple’s image is to make technology beautiful. With all of its products that become thinner and sleeker, they have accomplished to make their products attractive to nearly anyone. With curves instead of sharp edges they appeal to look softer and more friendly.

Apple holds on to the image of their beautiful products by always coming up with a new and improved product just about every year, sometimes twice a year. It’s always either smaller, thinner, more colors, bigger screen, lighter, or better quality. By coming out with a better product so often, it keeps your customer base involved. The customer wants the next coolest piece of hardware so that they can have the status that comes with being ahead of the game.

Apple has developed a culture around their products that keep their customer base growing. They do not just specialize in hardware they also have created various programs that keep their particular customers involved in the company everyday. Applications such as Apple Music, iTunes, AppleTV, Siri, iMessage, and the list can go on of the different ways that apple has diversified its potential.

A huge lesson to be learned from Apple is to be diverse in what we can offer and make it flawless. The reason why Apple can bring in so much cash flow is because they can dip into many different markets and appeal to all kinds of people. Their products are more user-friendly so that even children under the age of 5 can use them. America has definitely benefited from Apple products and I don’t see Apple doing anything else but continuing to grow.


Apple Reports Fourth Quarter Results. (2014, October 11). In Apple. com.

Kell, J. (2015, June 11). Fortune 500’s Most Profitable Companies. Fortune.

Comparison and contrast of Newegg and TigerDirect

Today I am comparing and contrasting two consumer electronic business websites. Newegg is an award winning site for being one of the best sites to buy electronics by the web. TigerDirect focuses its success around electronic computer sales, along with retail stores to help with continued revenue. Let’s compare and contrast both companies’ websites. Comparing the site’s design, layout, and who the target audience is they are trying to focus. Also comparing to products both companies have on its websites. Contrasting what both sites do to stay ahead of the competition.

When you go to Newegg’s home page the first thing to catch any customers’ eye is the sale and saving ads playing at the center of the page. It’s a good way to keep the customer interested. Furthermore the next focus it wants the customer on is all the other deals, best sellers, and what other customers have browsed and bought. Not only that, it also had ads of Super Smash Bros on the outer edge of its webpage. Newegg’s current focus towards the consumer market is on college students, gamers, and everyday electronic users. My personal experience with this site is I bought my current computer parts on this site. It was easy to do research on the site alone. My research was easy given other customers’ reviews, along with on-site help finding parts compatible with each other. The parts prices were cheap, they arrived on the scheduled day, and the packaging was in great condition.

TigerDirect’s Home page is more simply for a newer guest to browsing the market for electronics. Having the same set up that draws the eye of attention on the fall saving sales, and deals scrolling across the center for the headline on the site. Its nesting of products is easy to find as well placed under the scrolling deal section. Mouse over this product search section it opens up for more products that draw less attention, such as: cameras, hard drives, smart watches, and surveillance products. TigerDirect keeps its site more simple color and layout wise from Newegg’s high designed layout. Its advertising on its site is on fall deals for every customer, but also on the football fans with football players displayed on TVs, laptops, and tablets. My personal experience with this site is the same with Newegg’s, but a better deal on the processor I was looking for. On time delivery, good condition packaging, but I spent less time on the research since I already knew what processer I was looking for.

Pricing of both sites varies on the products, both them have. Comparing the price of one product that both sites, is the Lenovo Y50 Intel core i7 laptop. TigerDirect lists the product for 1,179.99 from its original price of 1,249.99. TigerDirect advertises all the major details about the product to draw in the customer in, along with the option for warranties and accident protection for a big price. Newegg’s original list price is 1,299.99 but the 70.00 savings have made it 1,229.99 just a bit more than TigerDirect’s. Newegg though offers a free software package of a value of 200.00, along with the customer’s choice of parts in the laptop to make it less or more in price. To conclude Newegg’s price it offers warranties for less money and less timed covered as well.

Furthermore these sites have reasonable prices on products that the other site might have or doesn’t have. Newegg’s site has a lot of advertising, unlike TigerDirect’s site that targets upcoming releases, or hot deals the site is having. TigerDirect keeps its site simple and to the point with the viewer’s focusing on lower prices and customers that want the best electronics for football season. Newegg’s target audience leans toward the younger audience of gamers, and college students. TigerDirect’s target audience more the middle to older aged audience for the football guys out there. As for my personal experience with both sites they both have great qualities of information on the products, along with the pricing and customer support on customer’s needs. This concludes my comparison and contrast of both Newegg and TigerDirect.