Hot Chicks, Guns and “Bad Words” Sell Merchandise!

By: Cody J. Giordano

Gary Vaynerchuk is a media expert. Vaynerchuk recently said in a Facebook video that he does not want to make a conventional video. He would rather make something people enjoy watching with cues, such as logos and objects or merchandise within those commercials. All forms of advertising have a place, but newspapers and inkblots, alone, will not cut it in our technology-driven society. Advertising styles have changed dramatically.

Black Rifle Coffee Company does an amazing job at selling products without directly advertising them. The veteran-owned and operated company makes funny and outrageous videos on YouTube and Facebook. The videos depict attractive women (hot chicks), guns, extreme sports, nice cars and everything else guys, like me, can’t get enough of. Below are three videos from BRCC.

John Willis, the owner of Special Operations Equipment (SOE) and James Yeager, the “MFCEO” of Tactical Response, have gotten famous by being unapologetic business owners. SOE makes gear like gun belts, chest rigs, rifle slings, etc. Tactical Response is a firearms-fighting school. Both Yeager and Willis speak their mind. When someone doesn’t agree with them, they will fan the flames. This gets the customer fired up. That customer then runs to forums and social media outlets to complain about either businessman. This draws supporters, like myself, to defend Willis and/or Yeager. Willis says that this model works because it is like a traffic jam. Everyone stops to look at the car with a flat tire. This slows down traffic, and more people see the flat tire (his name). The people then flock to his page by the hundreds to buy products. Yeager uses this model to get new students to sign up for classes at Tactical Response. They call this firing customers. By not wasting time on one bad customer, they can help two or three good ones. Both can be seen on YouTube and Facebook doing this very well.

Times have changes, and so have advertising styles. Rather than try to convince you why their product is better or tell you all about their products/services, they give you entertaining content that has subtle hints towards their business.

What Martial Arts Belt Are You When It Comes To Presentations?

How well can you kick butt at presenting? I have videos and quizzes below; let us find out how much you know presentations and what belt you rank. Take notes while watching the videos to see what the mistakes or improvements are then take the quizzes to test your knowledge.  Please leave comments on the page to let me know what you think!

Delivering a bad presentation – spot the mistakesYoutube.com. University of Bedfordshire, 6 Jan. 2012. Web. 13 Apr. 2017. <https://www.youtube.com/watch?v=ATfY8dvbuFg&gt;.

Did you cringe as much as I did watching that video? Did you see any mistakes that were happening with this presentation? If so, then take this quiz and see where you rank in kicking presentation butt.

Presenter Quiz:

https://www.playbuzz.com/haleyt26/what-not-to-do-in-a-presentation

Power Point Quiz:

https://www.playbuzz.com/haleyt26/what-should-not-be-in-a-power-point

How well did you do? If you scored as a Black belt, then you are on the right track of kicking presentation butt, if you scored Blue belt then that just means you have a couple more things to learn!, if you scored White belt then my friend this blog is here for you. Take these skills and learn how to make yourself a Black belt when it comes to presentations! Here is a video of what a good presentation looks like. Take notes and see what you notice the differences are.

Delivering a good presentation – identify the good techniquesYoutube.com. University of Bedfordshire, 6 Jan. 2012. Web. 13 Apr. 2017. <https://www.youtube.com/watch?v=5utoLhjUuAI&gt;.

If you are still not sure you got everything, check your notes with the cheat sheet below mark off what you got right. If you have the information down, try retaking the quizzes again!

Presenter Mistakes:

  • Does not have the technology prepared or know how to use the equipment when it is their turn to present.
  • Did not introduce herself
  • Was playing on her phone and taking a drink at the beginning of the presentation.
  • Presenter is facing the presentation screen and not the audience.
  • Presenter is reading from the slides instead of using it as reminder points.
  • Presenter has her arms crossed while talking.
  • Volume is too low or too fast.
  • No eye contact or scanning of the room to keep connected to the audience.
  • Audience did not have time to ask questions or receive answers.

Power Point Mistakes:

  • Bad choice of background color, and font color.
  • Inconsistency of images, spacing and fonts. (not professional or uniform throughout)
  • Overcrowded slides
  • Irrelevant & unprofessional pictures along with unnecessary and unprofessional animations/transitions.
  • No reference list at end for her citations.

Presenter Improvements:

  • Presenter introduces herself and her topic
  • Faces the audience instead of the board
  • Uses good volume and speed throughout the presentation
  • Moves hands but in a non-distracting way.
  • Does not read every point off the slides, only looks at slide to read the examples.
  • Breaks away from looking at the slide to make eye contact.
  • Gives the audience time to answer her questions before giving the answer.
  • Gives more time for audience to ask questions before ending presentation
  • Ends presentation with a positive attitude and conclusion.
  • Presentation is engaging the audience

Power point improvements:

  • Uniform slide colors (not too dark or too light)
  • Uniform font size and colors (does not blend into the background, easy to read from a distance)
  • Examples in presentation are a different color to highlight the point. (does not distract or blend with the background color)
  • Slides are not overcrowded
  • Great use of bullet points
  • Did not use unnecessary or unprofessional images
  • Did not use unnecessary or unprofessional animations/transitions.
  • Moved through slides at an even pace

 

Did you score better this time? If so then great! You are on the right track to being a Black belt at presentations! Take this information with you to help determine between good and bad presentations from here on out.

 

By: Haley Thompson, Business Major- IUPUC.

 

Communication with Foreign Co-Workers on Overseas Assignments

There is no doubt that we are globalizing ourselves and that we are more diverse than before. The United States has become a land of many cultures. Communication has become better through technology and the socialization of the human species. Yet, how can we prepare employees for an overseas assignment? This is something that can be seen in two ways, a structured plan for the assignment itself and the in-depth cultural communication factor.

In an article in the Harvard Business Review, Andy Molinsky and Melissa Hahn write that there are five ways one can succeed on an overseas assignment in a structured way.

  • Have a purpose and a person who can promote that purpose. Having the right person to make this assignment work is quite important, especially in cultural understanding and understanding of the project.
  • Having a close connection to home works well, that way the person overseas doesn’t lose touch with what he or she is doing for the company. A good mentor would work.
  • Communication between the worker and employer needs to be constant for best results.
  • Before leaving, it is ideal to start on talks of how the assignment was beneficial and what was learned.
  • The company can distribute what it learned from that experience.

We often forget that to have a successful assignment overseas, the communication between the employee and the foreign team is crucial. We need to consider cultural, social, and language barriers amongst diversity and work. There is no denying that “…English is now the global language of business.” as mentioned by Tsedel Neeley in her article Global Business Speaks English. But this doesn’t really help many. My interview with Dr. Joann Jones, Executive Director – Leadership Development for Cummins, led to these tips.

  • Prepare the assignment ahead of time so that everyone working on the assignment can understand the assignment.
  • Know that there will be a need for clarification as language and cultural barriers are present.
  • If possible, know the language and culture of where one may stay can improve results.
  • An ending follow-up on the assignment will be helpful, especially a written documentation of the progress and results. This may help clarify any miscommunications.

Making sure an overseas assignment is completely worked out is the main goal, but knowing the cultural factor and having a structured plan can lead to a successful assignment.

 

By Alvaro Garcia, Business Major – IUPUC

The Baby Boomers vs. The Millenials

If you are a young person sitting at a family event and happen to be texting your best friend about the next time you want to hang out, you may have been told by your grandmother to get off your phone and that you are becoming antisocial. It may not have happened to you, but it sure has happened to me.

What I do not think the generations before us understand is that communication is evolving with society. They see our ways of communicating with each other as unnecessary or inefficient. However, I feel that our generations have similar ways of communicating. Past generations would write letters to friends that lived farther away because they had no way of communicating with them otherwise. Heck, they would even use telephones to call them. The combination of these sound fairly familiar to me. I see the combination as a cell phone. The letters are the equivalent to texts, and the calls are pretty obvious. A major difference between the two generations would be having a landline vs. having a cell phone. I know my grandmother has a landline, but I do not.

Also, each generation has their own lingo. With each generation comes new words. For our generation words like “swag” and “twerk” have formed, but the older generations look down on us for them. I am not saying I myself am proud of these words, but they also formed words like “hickey” and “fuzz”, which means police. These words are also not the most intelligent, and I bet the generation before the baby boomers found this lingo unnecessary. It is like a never ending cycle.

Seth Sharpe

 

Marketing Through Blogging

5 Minute Read

Blogs, Blogs, Blogs… They are everywhere and you may not even realize it. Blogs are the marketing tool of the time and blogs are giving newspapers and radio advertising a serious run for their money. In order for a company to effectively use blogs as a marketing tool, a company has to have a solid understanding of what social media means for businesses today and how they can utilize the social media world and blogging to benefit their long term strategy.

Blogging has broken out from the conventional blog hosting sites and is now on all of our social media platforms.  If the criteria for a blog is: regularly updated articles, one or more authors and typically focused content written in an informal or conversational style then blogs populate Facebook, Instagram, Snapchat, Pintrest and many other platforms. When you like and share an article or a post you are GVessentially marketing for someone and perpetuating a blog. Today, social media and the internet allow companies to have direct relationships with their consumers that were not possible in the past. Companies can now interact and engage easily with their consumers just as consumers can now easily engage with their favorite companies. This dynamic has some companies scratching their heads while it has other forward thinking companies developing strategies around it.

Two forward thinking companies I think that are effectively utilizing blogs as a marketing tool are Coca-cola and Gary Vaynerchuk with Vaynermedia. Both have set up an amazing web of blogs and social media content that keeps the attention of their consumers and maximizes interaction and impact.

Both companies realize that the use of blogs as a marketing tool is a long play. The effectiveness of blogs relies more on the quality of its content and the relational depth a company has with its readers than the number of followers alone. A good blog should not push sales, it should give value to the reader. Nobody wants to read blogs that are always pitching a sell to them. A reader wants value from the content in the form of entertainment or knowledge. Essentially a blog is a marketing expense that is used to give your customers value in the form of entertainment or knowledge. That sounds like an awful play but if you consider the blog as a relational investment in regards to the integrity of your consumer base then it makes sense. Effective blogs are relationship and trust builders. Gary Vaynerchuk once said, “If you give more than you take then you have leverage for life”.

CokeCoca-cola has positioned their blogs as a form of engagement and interaction while providing stories and product updates through their blog “Unbottled”. The content is not overwhelming or pushy and articles can be easily searched and found through filtering. Coca-cola wants to reach and keep the attention of as many consumers as possible in order to fabricate a lasting loyalty from them. Their focus is rooted in retention through attention and Coca-cola quickly cycles numerous pieces of content that are broadly appealing and shareable.

Gary Vaynerchuk is the CEO of Vaynermedia, a 600 employee media and strategy company that boasted over $100 million in revenue last year. He is a pioneer in the digital and social media world and an incredible entrepreneur to say the least. Gary started his career after he graduated college in 1999. He took over operations at his father’s wine company and increased the annual revenue from $3 million to $60 million annually through the use of an incredibly effective e-commerce and e-mail marketing program. He started one of the first online video blogs in 2006 called Wine Library and in 2009 he and his brother started Vaynermedia. Gary hustled his way toG.png the ability to put yourself in other people’s shoes and see what they want is the greatest gift anyone can have. With that gift all you have to do is deliver and Gary understands that today’s generations require interaction, online relationships and above all else… attention. The social media climate is driven by attention. That is why we have like buttons and share buttons. It is why we post pictures and stories for people to read and tell us how great our lives are. We crave attention and Gary is a deliverer of attention, value and motivation. Gary also blogs to maintain his personal brand as an industry leader. His blogs means more followers which result in credibility. Credibility sells books and authors get paid to speak. That type of notoriety can lead a company such as Vaynermedia which sells various media products and provides services such as social strategy and social media management to many fortune 500 companies.

As you can see blogs allow a company to be more up close and personal with their consumers than ever before. If a company understands what they want to achieve through blogging they can begin to develop a strategic plan and begin the long game strategy. The first step is to create shareable content that readers will find value in. Then listen and be empathetic to their needs and deliver to those needs. Interact and keep their attention and the number of followers will increase. If a company can remain consistent and present, then they will gain the trust and loyalty of their followers and that is the goal of any company or blogger.

-Brent Devers

Murderer, Widower, or Both?

“He’s cute,” said Penny. “Doesn’t that teardrop tattoo mean he murdered someone?” asked Bernadette. Canned laughter ensued. I was watching The Big Bang Theory, and that one statement was all I knew about teardrop tattoos. I have since researched teardrop tattoos and learned that, while the tattoo can have many criminal connotations, it may also simply signify the death of a loved one or some other tragedy the wearer has experienced. At the time, however, based on the information I had, teardrop tattoo equated to murderer; and this was further supported by my past experience of having a coworker with a teardrop tattoo, who, rumor had it, had been convicted of attempted murder.

Clearly, how we present ourselves matters, and in the workforce, it matters based not on what we mean to portray, but based on how we are viewed by those we are portraying ourselves to. Tattoos are an example of nonverbal communication, something that gives people an impression of us based on their own interpretations of how we look. A first impression is made in a matter of seconds, and, later, is very hard to overturn, which means that how we present ourselves can be our biggest weapon or our greatest downfall. Navigating the world of nonverbal communication is especially difficult when dealing with a workforce comprised of multiple generations.

A Harris research poll found that nearly half of millennials and a little over a third of Gen Xers have tattoos, while barely over 10% of Baby Boomers sport tattoos. In a workforce composed of at least these three generations, a tattoo will mean different things depending on the viewer. The fact that first impressions are made within the first few seconds of meeting someone means that, in an interview, a decision to NOT hire a candidate may be based on the nonverbal communication that occurs before a job applicant even has a chance to open his/her mouth.

As a millennial myself, I am not arguing that people should not express themselves via tattoos. I am simply urging readers to know their audience. An interview at a start-up begun by millennials like ourselves and an interview at a long established company with Baby Boomers in the positions of authority should be approached differently in regards to physical appearance. The same goes for actually working at these different establishments; being taken seriously at one may require a different appearance than being taking seriously at another. We can argue about the ‘injustice’ of the subconscious discrimination occurring or we can take control of the only aspect of it we are truly in charge of: ourselves. As Oscar Wilde says, “It’s the spectator, and not life, that art truly mirrors.” In other words, that teardrop tattoo can signify your heartache for your late wife all you want, but if the viewer thinks it means you murdered her…chances are…you won’t be hired.
By: Stephanie Baumgartner, Biology major at IUPUC

Difference between hard skills and soft skills.

How many of you consider yourself easily teachable? Well that is what jobs look for when you think about hard skills. They are trying to see if you are teachable and can learn new skills while on the job. Hard skills are teachable abilities or skill sets that are easy to quantify. Some hard skills examples include: communication, leadership, problem-solving and many more. These three some of the more important ones because you have to know how to not only communicate with your coworkers but also customers or clients. With the leadership role they are looking for someone to take charge in situations that need a strong leader. Problem-solving skills are essential so you can take charge and figure out a problem that no one else can seem to figure out. Soft skills on the other hand are a little different. They are character traits and interpersonal skills that characterize a person’s relationships with other people. Some include self-motivation, team-work, and time management skills. These three are very important because you have to have the drive to push yourself to complete tasks and not slack on the assignment you are given. With team-work skills they want to see that you are able to work with others without conflict and complete the task that is given. Last with time management skills the employers are wanting to see that you can take the appropriate time to complete a task and finish it within a timely manner. Containing both sets of skills are very important because they want to see that you can not only get things done on your own but also work with others in a timely manner. They want you to be self-efficient and be able to take charge when it is needed. It is good to contain both hard and soft skills because you need to work together but also alone.

Sports Illustrated’s Target Audience

 

Have you ever paid attention to the ads in your favorite magazine? What are the products one would see? Majority of the advertisements in magazines or other publications relate to their target audiences. Sports Illustrated, the profound sports magazine, follows suit. SI’s advertisements seem to have a direct audience of mostly men, with money to afford brand name products, and who like sports.

These generalizations would be hard without understanding or knowing what ads are placed in SI’s magazines. Going through SI’s issues for December 2016, and January 2017 they both contain similar ads. The two issues’ promotions include men’s grooming products for razor blades and shaving cream. One issue’s ad had a two page spread on how baby boomers chances of having Hepatitis C is one in 30. Flipping through a couple pages, there is a heart burn pill ad, then a couple of retirement companies. Some promote liquor brands and the first has a middle-aged man in his back yard with his dog sipping on America’s finest vodka. The next sells a tequila that ages in bourbon barrels. Continuing on, the next few spreads are for the latest in men’s apparel, footwear and accessories. One particular ad features two gents in the new and improved flannels that are perfect to be worn untucked.

With understanding the material being promoted to readers, there are generalization to be made.The first observation that I notice is, that SI’s advertisers know their target audience is mostly older men. I would say this due to the liquor and retirement ads. Secondly, one could acknowledge that these ads are aiming for men who have the finances to buy these products. With the brand name products, the price will increase as well.  Next, these endorsements are for men whom enjoy sports and keep up to date with professional leagues. This generalization is pretty self-explanatory with the magazine being all about sports and the world’s top athletes. These three are the observations that first came across my mind about SI’s ad selection.

By reviewing all of the ads in SI’s December and January issues, one can understand the generalizations being made.  The company knows its target audience is men, thus promotes mostly men’s items, to men whom will have the money and are willing to spend it, and lastly  are fans of sports.

By Kyle Behymer. Communications Major – IUPUC

Words Worth a Billion Dollars

One of many Donald Trump’s famous quotes is, “My father loaned me a small loan of a million dollars.” To anyone in the middle and lower class this is not a small amount of money. Immediately we can get an idea of his upbringing.

Donald Trump was born June 19th, 1946 in Queen, New York City. He attended The Kew-Forest School and at the age of 13 left and was enrolled in the New York Military Academy in Cornwall, New York. In the NYMA Donald Trump achieved the rank of captain.

Trump is a a Presbyterian and went to Sunday school as a child.

Trump has ties in business, television, and currently in the White House. These type of connections can make someone very powerful. Donald Trump’s reported net worth is $4.5 billion which would make him the 113th richest person in the United States and the 324th richest person in the world.

Donald Trump’s upbringing leads us to believe he did not struggle for money, food, housing, etc. His childhood can be translated to his presidential campaign as well when one hears him speak publicly on a more consistent basis. Being in a military school and attaining the rank of captain means he is a leader. He can influence people and will be followed, which we have seen much through his campaign. With the childhood he had you would believe that he would speak in a business manor (i.e. concise and clear). However, after watching his campaign speeches he can be very vague at times and even stray away from the initial question. A leader with a military background is expected to be direct, concise, and have no room for misinterpretation.

For someone who has as much of a business demeanor as Donald Trump you would think his campaign would have more facts about domestic terrorism and more facts about immigration as opposed to just saying the Hispanic community must send their, “best.” around his claims of fear and ego. His speaking tactics of using fear and ego was the base for most of his campaign. The idea that the Hispanic community is coming in and they are taking our jobs, they aren’t, all Muslims want to kill us and impose Sharia law, they don’t, and we need to take America back, we don’t. The type of narrative this creates is scary, to be frank. There have been multiple assaults on people who are Muslim, there has been vandalism of mosques, and there have been many other cases of verbal assault as well. His presidency has sparked an organization known as, “Alt-Right.” Donald Trump claims to have no ties or a relationship with him. My mom always said you are who you surround yourself with, so it will be interesting to see who Mr. Trump surrounds himself with over the next 4 years. A quote by Emma Lazarus tells of the true America: “Give me your tired, your poor, your huddled yearning to breathe free, the wretched refused of the teeming shore. Send these, the homeless, tempted tossed; to me. I lift my lamp beside the golden door.” The words of this sonnet were placed on the Statue of Liberty in 1903. It does not say, “Give me your Christians, give me those who are fortunate enough to have money to come here. I lift my lamp only to those who are the same as those already here.”

What is scary is not what Donald Trump has said, it is how many people agree with him and give him affirmation to continue to do what he has set forth to do. In these times of hardship we can not forget who we truly are as a nation, and that is a welcoming one.

Cameron Brinkers, Bachelor of Science biology major at IUPUC.

Ad Web Audience Targeting

Defining and targeting an audience are vital steps in great communication.  In publications, the ads are an excellent representation of who the targeted audience is.  Websites of these publications also target an audience but with an added dimension, the ability to individually target the viewer (audience.)  The ads vary by the choices selected within the publication website thus, redefining the audience.

Forbes website was the chosen publication to illustrate this changing targeted audience.  On the homepage of Forbes, the ads are geared toward a well-defined target group.  The initial ads were for Wall Street Journal; government tax programs; CD bank rates; oil dividends; filmmaking courses; and senior cell phone plans.  Together, these ads are for older wealthy businessmen. These are representative of the homepage initial ads.  The target audience is towards one who is interested in financial issues of taxes, CD notes, dividends, and business news from the WSJ…a businessman of diverse monetary concerns.  Definitely, the “senior plan” refers to an older generation.  The filmmaking courses also reinforce the older target group with an advertisement for a new hobby or starting a new business.  This is an extremely focused target audience.

Having the advantage of real-time viewing, websites can narrow the target audience.  When a viewer chooses a selection, a story or an article, the site chooses ads focusing on the audience’s interests.  If the chosen article deals with businesses with negative issues then the ads may change to customer service aids for businesses, insurance ads, or company improvement ads.  Relating the ads to the different types of articles narrows the targeted audience.

Another audience-targeting dimension of websites is third party advertising, directly targeting the individual viewer.  Third party advertising is advertisers which monitor viewers’ web surfing on their computers.  Directing ads of the real-time viewer’s interests allows the publication to broaden its audience.  These viewer-interest ads frame the articles with familiar and personal target ads.  Even though these ads may not have any connection with the article or the publication, the audience is familiar with these ads.  This frame may keep them reading the articles.  This allows for various changes so the targeted audience is the viewer even if the viewers do not fit the original targeted audience.  A young want-to-be businesswoman planning to start her own business would now be a targeted audience.  This real-time changing redefines the target audience as the current viewer to keep them interested in the publication even if they may not initially seem to be the audience targeted.

Concluding, this publication’s ads were aimed at a senior population of wealthy businessmen.  In general, this is the overall targeted audience but with websites drawing in different audiences with a specific article, the website uses ads to include the new audience in real-time viewing.  This advantage allows websites to reframe the site to include the viewer.  This is the magic of website ads – framing articles with advertising content this viewer is interested in seeing.

By Kentrina Freeman, Liberal Arts Major – IUPUC

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