JOCKO PODCAST “GOOD”

Everyday thousands of tech savvy people with a message attempt to dabble in the art of Podcasting. Their messages and purpose vary from giving a drunk history lesson with a little humor to the no non-sense investing and personal finance gurus hellbent on securing your financial future. Successful Podcasters have an almost disciple-like following comparable to that of a sports franchise. Anymore, it seems as though we are often judged by others based on what and who we are listening to. While I don’t consider myself a disciple to any particular Podcast, I do have my favorites. Of the various genres that I listen to, one that I find myself continually revisiting is leadership. One of my favorites is JOCKO PODCAST.

JOCKO PODCAST is hosted by none other than Jocko Willink. Jocko served as a Navy SEAL for 20 years before retiring in 2010. He started his career as an enlisted SEAL and worked his way into a command role during the Iraq war. Jocko is a decorated veteran who has been awarded both the Silver Star and Bronze Star, to name a few of his military accomplishments. Jocko also served as the Officer-In-Charge for all West-Coast SEAL operations following his last deployment to Iraq.

I first heard about Jocko through a friend of mine whom I myself served with. I won’t lie, I was a little skeptical at first. “Another SEAL writing books and claiming to be a subject matter expert” I thought, but I listened. To my surprise, he was pretty good. I liked his message, and while he may be a little over the top with his alpha-male, tough-guy persona at times, I agreed with most or all of what he had to say. Then I downloaded his book Discipline Equals Freedom Field Manual. It was a quick read with a basic message; stop making excuses and get off your ass and start doing. I could get on board with that.

The appeal of Jocko to me, is that he reminds us (veterans) that a lot more of the skills you acquired in the military are applicable to everyday life. Many of the guests of the Podcast are also veterans whom he discusses a variety of topics such as PTSD and veteran suicide, adjusting to civilian life, leadership principles, training principles, and overcoming adversity. While much of his audience are veterans, all of what Jocko preaches can be applied to any aspect of your life. As a high school football coach and small business owner, I find myself applying many of these principles to both myself and the team I coach. It’s not that it’s anything ground-breaking, but more of a reminder of things that we have already learned. This is what makes Jocko appealing to a wide audience, the fact that all of what he talks about can be applied to bettering yourself at just about anything.

Anyone who is looking for a motivator to get behind, Jocko is for you. Whether it be his near daily photos of his watch at 4:32 AM (one of his rules to live by, 0430 wake-up), or his to the point advice and perspective for dealing with stress and adversity, Jocko is relentless. Jocko stresses the warrior mindset in a way that is applicable to not only military operators and veterans, but anyone that is seeking personal growth. While his message may be simple, focusing on the positive in every situation, no matter how bad, is something that everyone should get on board with and to that we say, “GOOD.”



By: Ed Bohman, Former Green Beret and Business Finance Major @ IUPUC

A Podcast to Reach Your Dreams

By: Ashleigh Meister

Do you have dreams? Do you dream about getting a degree and finally graduating? Do you dream of what it would feel like to pay off all of your debt and be able to spend your earned money how you want? Do you dream of buying your dream house? What about owning your own business? All of your dreams are possible if you do the work to make them happen.

Rachel Hollis is a mother, a wife, and a self-made business woman who has dreams just like you and she is working towards her goals every day. She has figured out how to reach many of her goals by researching and not taking no for an answer. She created this podcast to share the tools that she used for her own success. Her podcast is called “Rise Podcast”.

In this podcast series, she interviews several successful business people, narrates chapters from her own book, and easily motivates you to actually make steps towards your dreams and goals. Rachel’s audience is mostly made up of females in the “Rise Podcast”. She speaks primarily to women because she was in the same place as her audience at one point in time.

There is a lot of marketing in this podcast. Like mentioned before, Rachel narrates chapters from her book. This is a form of marketing for her book. She also asks you to screen shot the podcast episode you are listening to and post on social media by tagging her in your Instagram stories or post via @msrachelhollis. I think this is very smart and a great way to market herself without saying, “Hey, go follow me!”. She knows how to drive traffic to her other outlets.

Rachel’s podcast may be focused on women but that does not mean that men cannot take notes. She has several interviews with very successful men. While this podcast’s main focus is women; Rachel and her husband have an additional podcast for married couples. This is something that she also markets in her “Rise Podcast”.

“Nobody, not a voice of authority, not your Mama, not the foremost expert in your arena; gets to tell you how big your dreams can be. They can talk all they want, but you get to decide if you’re willing to listen.” -Rachel Hollis