Clinton’s Scandal & the Business World

With the most recent presidential election, people know that Hilary Clinton was almost the first female President of the United States. However, she is not only known for being the Democratic Party’s presidential candidate. Others know her as the woman who was the source of an email scandal that took the country by storm and destroyed lives. The scandal was even made into a movie, 13 Hours: The Secret Soldiers of Benghazi, which became a hit in 2016. Some members of the Democratic Party may give you excuses for why this scandal happened, although the movie may not mention her name, it still illustrates how dramatic and severe the incident was. This well-known scandal took place while Clinton was Secretary of State and decided to use a private email account instead of the already provided government email address. To some, it may not seem like an issue that she made the decision to use a private email account. Clinton choosing to use a private email address makes all of her emails unable to be tracked and put on record. Clinton, being familiar with the rules of the political world, knew that this was the case if she chose to use a personal email account. She was fully aware that she would be able to send and receive untraceable messages. She then used this personal email account to exchange messages regarding the attack on the soldiers in Benghazi.

After the incident, the government ordered that they be given access to her personal email account. However, Clinton had deleted some emails before giving the government access to her account. Emails that she claims were simply personal, but no one is able to confirm what was on those now deleted emails. The personal email account has also been traced to what happened in Benghazi. If you are interested in what exactly happened in Benghazi, I highly suggest watching the movie, it’s fantastic. Just keep in mind that it is a movie, and you may need to fact check some of the things that were filmed.

Now, back to Clinton and how she allegedly created a mess. There were emails sent to Clinton regarding the attack on US soldiers located in Benghazi. After reading the information she was given in the emails that were sent to her, Clinton did nothing to protect the soldiers. Since then, there have been allegations about what emails were actually sent and what she did about it.

From a communication security standpoint, businesses can learn that they need to highly encourage, and even force, the use of business emails when interacting with others related to the work place. It is called a private email account for a reason, it is meant for personal use. When a person is employed somewhere they are given a specific email address that is intended for use. Just as my academic advisor told me that she would only communicate with me through my school email account, that is how all corporations should conduct business. They should only communicate with each other using their business’s email address. As Clinton demonstrated, it is far too risky to not be able to document each interaction that happens, especially within the political world. Businesses can learn that in order to decrease the number of miscommunications and court cases, it is best for everyone if an employee only uses their work email in the workplace.  

Social Media: Business Made Easy

 

It’s 2017. Times have changed. People can be connected to their friends and family with a touch of a button now thanks to social media. Because of the vast amounts of people logging onto Facebook, Twitter, Snapchat, and Instagram each day, businesses both big and small have created their own social media platforms. Why do this? Why change the way customers find out about your company and products? What are the benefits?

Well-known companies and brands such as Apple, Hollister, and Wal-Mart have figured out the best benefit of social media: marketing. On Facebook, ads catch a person’s eye and take them to the company’s page. This not only promotes the business but also introduces it to new people. However, not many teenagers use Facebook as their main source of social media, so a business might consider making an Instagram account to attract the younger generation to their products. While marketing is a big part of a business’s interest in social media, companies also can use it for connecting with their customers.

Twitter is a wonderful way for a brand to know their customers wants and improve their business practices. For example, many fashion brands will post new releases on their account which allows their customers to comment, like, and share the post. This introduces another benefit of business on social media: feedback. Companies would know what they need to improve after reading through the comments on their posts, create a relationship with the customers, and know what they are excelling at. Though there are several other benefits of incorporating social media and business, marketing and instant feedback make combining the two worth the time.

Aside from the major sources of social media, businesses also advertise on successful blogs. My cousin Lauren Bradberry, who writes a style blog, had an unpleasant experience with Ipsy, a company that sends people make-up samples for a monthly fee. “I was put on a waiting list for an indefinite period,” explained Lauren. “Unless I shared their company on all my social media platforms, then I would be taken off.” Lauren cancelled her subscription because she thought Ipsy was being manipulative. From Lauren’s experience, businesses could learn that it is best to promote themselves on their own social media and allowing people to come across it on their own.

If anyone is thinking of starting a business or is looking for ways to improve one they have already created, social media is the key. It gets the company’s name out there and is more likely to be recognized. With social media playing an important part today, it shows that people are accepting of businesses having a respectful role. Several companies have already taken on the challenge of growing through social media, so why should you miss out?

Dissecting a Good Presentation

How many of you consider yourselves to be good at presentations? I know I am not the best, but hopefully by the end of this post you will learn a few ways to improve and what makes a presentation good. I watched a Ted Talk, about being “Inside the mind of a master procrastinator” by Tim Urban. I will dissect the following presentation and what he did that made it successful.

  • Strong introduction
  1. He started off with a story
  2. You could start off with a quote or a story to grab the audience’s attention.
  • Talked to the Audience
  1. Urban prepared a presentation that addressed the targeted audience, people who do and don’t procrastinate
  2. He maintained eye contact with as many people as he could
  • The Floor was his Stage
  1. The speaker used body movements to emphasis on his points
  2. The speaker was entertaining and humorous
  • Used Visuals but didn’t overdo it
  1. The speaker used pictures to demonstrate how the mind of a procrastinator works, this included funny graphics.
  2. He did not read from his visuals
  3. The visuals went along with what he was talking about at the moment
  • Keep it simple
  1. Focus on the main message
  2. Don’t use complex vocabulary that well confuse the audience. Urban used simple words.

Here is the link to the presentation: https://www.youtube.com/watch?v=arj7oStGLkU

 

I hope today you learned a few things that make a presentation good and that you use these for future presentations. We are not all great at presenting, but we can most definitely improve.

 

Lilia Perez Business Major- IUPUC.

Hot Chicks, Guns and “Bad Words” Sell Merchandise!

By: Cody J. Giordano

Gary Vaynerchuk is a media expert. Vaynerchuk recently said in a Facebook video that he does not want to make a conventional video. He would rather make something people enjoy watching with cues, such as logos and objects or merchandise within those commercials. All forms of advertising have a place, but newspapers and inkblots, alone, will not cut it in our technology-driven society. Advertising styles have changed dramatically.

Black Rifle Coffee Company does an amazing job at selling products without directly advertising them. The veteran-owned and operated company makes funny and outrageous videos on YouTube and Facebook. The videos depict attractive women (hot chicks), guns, extreme sports, nice cars and everything else guys, like me, can’t get enough of. Below are three videos from BRCC.

John Willis, the owner of Special Operations Equipment (SOE) and James Yeager, the “MFCEO” of Tactical Response, have gotten famous by being unapologetic business owners. SOE makes gear like gun belts, chest rigs, rifle slings, etc. Tactical Response is a firearms-fighting school. Both Yeager and Willis speak their mind. When someone doesn’t agree with them, they will fan the flames. This gets the customer fired up. That customer then runs to forums and social media outlets to complain about either businessman. This draws supporters, like myself, to defend Willis and/or Yeager. Willis says that this model works because it is like a traffic jam. Everyone stops to look at the car with a flat tire. This slows down traffic, and more people see the flat tire (his name). The people then flock to his page by the hundreds to buy products. Yeager uses this model to get new students to sign up for classes at Tactical Response. They call this firing customers. By not wasting time on one bad customer, they can help two or three good ones. Both can be seen on YouTube and Facebook doing this very well.

Times have changes, and so have advertising styles. Rather than try to convince you why their product is better or tell you all about their products/services, they give you entertaining content that has subtle hints towards their business.

The Baby Boomers vs. The Millenials

If you are a young person sitting at a family event and happen to be texting your best friend about the next time you want to hang out, you may have been told by your grandmother to get off your phone and that you are becoming antisocial. It may not have happened to you, but it sure has happened to me.

What I do not think the generations before us understand is that communication is evolving with society. They see our ways of communicating with each other as unnecessary or inefficient. However, I feel that our generations have similar ways of communicating. Past generations would write letters to friends that lived farther away because they had no way of communicating with them otherwise. Heck, they would even use telephones to call them. The combination of these sound fairly familiar to me. I see the combination as a cell phone. The letters are the equivalent to texts, and the calls are pretty obvious. A major difference between the two generations would be having a landline vs. having a cell phone. I know my grandmother has a landline, but I do not.

Also, each generation has their own lingo. With each generation comes new words. For our generation words like “swag” and “twerk” have formed, but the older generations look down on us for them. I am not saying I myself am proud of these words, but they also formed words like “hickey” and “fuzz”, which means police. These words are also not the most intelligent, and I bet the generation before the baby boomers found this lingo unnecessary. It is like a never ending cycle.

Seth Sharpe

 

A Good Way to Deliver Bad News?

Is there a right way for a company to announce bad news? The answer is yes, even though bad news is never good, there is a good way of announcing it.

An example of someone delivering bad news the wrong way would be BP’s CEO Tony Hayward. When the BP oil spill that happened in the Gulf of Mexico. Hayward said in his speech how the oil spill was relatively tiny and that the environmental effects would be modest. This was a lie, the BP oil spill spilt billions of gallons of oil into the ocean and cost 11 people their lives.

Tony Hayward made the mistake of saying that a huge incident with massive environmental effects. This was a way for him to feel better about delivering such bad news to so many people, but it also undermined just how big the incident was.

There are many wrong ways to deliver bad news but there are also some guidelines to help deliver it properly. You always need to speak up and deliver the news as soon as possible. This means that there’s no hiding it or setting it aside for later. Secondly you need to make your statement accurate, don’t try to make it seem like a smaller deal than it is. Lastly, you need to say what your plan to do next is. You should never deliver bad news with no attempt at a solution. This causes people to panic a bit more trying to think of something to do.

Through all the horrible examples of people deliver bad news like Tony Howard, there is a proper way to deliver bad news. All you have to do is follow the steps.

Sources:

Andersen, Erika. “How Great Leaders Deliver Bad News.” Forbes. Forbes Magazine, 07 Mar. 2013. Web. 30 Mar. 2017.

I’m not Lion, Animals ComMEWnicate!

Whether you are a cat person, a dog person, or anything in between, there most likely has been a moment we looked at our pets and thought “Man, I wish you could talk.” Well, what if I told you they can! Animals DO communicate, and if we pay attention there is a lot we can learn to “talk” with them! Animals and humans are more similar than you might think using chemical signals, vibrations and sounds, and even movement that can be witnessed in human interactions, too.

Most of us are familiar with the chemical signals animals unleash, but what do they mean? Those of us who have cats, or have been around them, have most likely experienced them rubbing against an object or the not-so-pleasant spraying from male cats. That is a cat letting you and other animals know it has claimed that object as its own.  Skunks are famous for their chemical signals, using their very pungent spray as a threat to anything that gets in their way!

Chemical signals are not the only form of communication, just ask animals such as elephants, jumping spiders, and Caribbean white-lipped frogs which communicate primarily through vibrations. Elephants use low-frequency calls that travel through the ground in the form of seismic waves to communicate with other elephants miles away. On the other hand, jumping spiders vibrate their bodies and special organs to find a mate…and reduce the chances of his suitor eating him. Caribbean white-lipped frogs also communicate through vibrations, burying their heads into the mud and expanding their vocal sacs to send out vibrations to potential mates.

Vibration-based communication may be fairly common in the animal world, but the most well understood nonverbal communication takes the form of body language.  Generally, we learn the most about animals from how they act during different situations. For example, when cats are happy their bodies are relaxed, their whiskers are to the side, and their ears are pointing forward. When cats are mad they keep their bodies and tails low to the ground and their whiskers and ears down to let you know not to mess with them. Animals constantly give signals to tell us what they are thinking, and they are similar to some that we as humans express.

There are awe inspiring interactions happening all around us that sometimes we fail to appreciate. Dogs, for example, are man’s best friend and they teach us every day to love unconditionally by expressing never-ending loyalty and respect. Ants teach us the importance of working together as a team to collaborate rather than compete. And all animals can teach us to not take ourselves so seriously and to let go of our attachment of being right or wrong. If we do, we will begin to fully embrace times we enjoy and align ourselves with what we value most. Animals teach us all valuable life lessons, and it is our job to listen.

By: Carrie Caldwell,  Biology major at IUPUC

Marketing Through Blogging

5 Minute Read

Blogs, Blogs, Blogs… They are everywhere and you may not even realize it. Blogs are the marketing tool of the time and blogs are giving newspapers and radio advertising a serious run for their money. In order for a company to effectively use blogs as a marketing tool, a company has to have a solid understanding of what social media means for businesses today and how they can utilize the social media world and blogging to benefit their long term strategy.

Blogging has broken out from the conventional blog hosting sites and is now on all of our social media platforms.  If the criteria for a blog is: regularly updated articles, one or more authors and typically focused content written in an informal or conversational style then blogs populate Facebook, Instagram, Snapchat, Pintrest and many other platforms. When you like and share an article or a post you are GVessentially marketing for someone and perpetuating a blog. Today, social media and the internet allow companies to have direct relationships with their consumers that were not possible in the past. Companies can now interact and engage easily with their consumers just as consumers can now easily engage with their favorite companies. This dynamic has some companies scratching their heads while it has other forward thinking companies developing strategies around it.

Two forward thinking companies I think that are effectively utilizing blogs as a marketing tool are Coca-cola and Gary Vaynerchuk with Vaynermedia. Both have set up an amazing web of blogs and social media content that keeps the attention of their consumers and maximizes interaction and impact.

Both companies realize that the use of blogs as a marketing tool is a long play. The effectiveness of blogs relies more on the quality of its content and the relational depth a company has with its readers than the number of followers alone. A good blog should not push sales, it should give value to the reader. Nobody wants to read blogs that are always pitching a sell to them. A reader wants value from the content in the form of entertainment or knowledge. Essentially a blog is a marketing expense that is used to give your customers value in the form of entertainment or knowledge. That sounds like an awful play but if you consider the blog as a relational investment in regards to the integrity of your consumer base then it makes sense. Effective blogs are relationship and trust builders. Gary Vaynerchuk once said, “If you give more than you take then you have leverage for life”.

CokeCoca-cola has positioned their blogs as a form of engagement and interaction while providing stories and product updates through their blog “Unbottled”. The content is not overwhelming or pushy and articles can be easily searched and found through filtering. Coca-cola wants to reach and keep the attention of as many consumers as possible in order to fabricate a lasting loyalty from them. Their focus is rooted in retention through attention and Coca-cola quickly cycles numerous pieces of content that are broadly appealing and shareable.

Gary Vaynerchuk is the CEO of Vaynermedia, a 600 employee media and strategy company that boasted over $100 million in revenue last year. He is a pioneer in the digital and social media world and an incredible entrepreneur to say the least. Gary started his career after he graduated college in 1999. He took over operations at his father’s wine company and increased the annual revenue from $3 million to $60 million annually through the use of an incredibly effective e-commerce and e-mail marketing program. He started one of the first online video blogs in 2006 called Wine Library and in 2009 he and his brother started Vaynermedia. Gary hustled his way toG.png the ability to put yourself in other people’s shoes and see what they want is the greatest gift anyone can have. With that gift all you have to do is deliver and Gary understands that today’s generations require interaction, online relationships and above all else… attention. The social media climate is driven by attention. That is why we have like buttons and share buttons. It is why we post pictures and stories for people to read and tell us how great our lives are. We crave attention and Gary is a deliverer of attention, value and motivation. Gary also blogs to maintain his personal brand as an industry leader. His blogs means more followers which result in credibility. Credibility sells books and authors get paid to speak. That type of notoriety can lead a company such as Vaynermedia which sells various media products and provides services such as social strategy and social media management to many fortune 500 companies.

As you can see blogs allow a company to be more up close and personal with their consumers than ever before. If a company understands what they want to achieve through blogging they can begin to develop a strategic plan and begin the long game strategy. The first step is to create shareable content that readers will find value in. Then listen and be empathetic to their needs and deliver to those needs. Interact and keep their attention and the number of followers will increase. If a company can remain consistent and present, then they will gain the trust and loyalty of their followers and that is the goal of any company or blogger.

-Brent Devers

A New Business Environment

2004 was a year in innovation that everyone should remember. This is the year that effected nearly every human being either directly, or indirectly. It is said as of 2010 “one out of every dozen people on the planet has a Facebook account” (Grossman, 2010). Whether you realized this transformation or not, it plays a vital role in our economy. Some of us love it, others hate it. I have heard it called a gold rush, networking tool, and the demise of humanity. Which side you choose to be on is your individual filter of reality.

Yes, it is one of the most used social networking sites in the world today. Facebook.com. Founded in 2004 by Mark Zuckerberg, the company’s owner is valued at “$55.9 billion dollars” (Wikipedia, 2017). The site works by allowing users to build profiles of anything that can assume an identity such as a person, pet, or business to name a few. Once the profiles are built, the user has now agreed to the privacy statements herein the agreement you accept for using the company’s service, which is social networking. In return for using this service, you agree to allow them to use certain aspects of your profile for marketing purposes, which is also a way that they make their money. Since nearly two billion have profiles, Facebook has a vast array of human assets that can spread viral content, making them one of the best ways to advertise in today’s economy.

The aspect of collectively networking so many people through a social platform that allows for individual personalization continues to drive growth and innovation throughout the technology community. This platform practice is a template for many to learn from and grow with

On the other side of the business websites, we have a local plastic engineering firm that makes their money from manufacturing goods rather than the internet. C&T Engineering, Incorporated was founded in 1986 and their practice is to provide tooling and engineering expertise. They may not be an internet minded company, but they do have a website with a dot com domain thus making them a company represented with an online presence.

After reviewing their webpage, the main objective of the site is to inform potential customers of their background, location, and capabilities. The site does not allow for individual personalization, but offers the ability to inquire about servicing a need in this industry of tooling and engineering.

In comparison, both web pages have dot com domains and are representative of their comparative knowledge of how users interact with their respective online content.

In contrast, Facebook allows users to build personalized accounts and socially network with their community in exchange for the information you provide on that account. This site is monetized, meaning that they use your demographics to sale to companies that are in the market for someone like you. Because they have so many accounts connected, they have an enormous field of assets to sale, making them the leader in this style of business webpages. C&T’s website on the other hand, is built to inform you about the certain information hoping to attract your business. From what I have seen, they do not have personalization or social networking capabilities directly on their web portal thus they do not monetize their online content.

After reviewing both sites, it is my determination that having the ability to personalize an individual profile drives users to want to be at your web site and the internet is a vast forum of content that everyone wants to share. As color tv was to black and white broadcast, the internet is the new age of advertisement compared to traditional news applications. Keeping this in mind, you have to decide if you want to your website to be a marketing tool or just a plain informative page that barely generates viewership.

In conclusion, websites that just offer information on their services are missing out on opportunities to increase capital by not generating the ability to network and personalize. Networking and sites that generate wanted content, will continue to share a multibillion dollar advertising industry.

A Selfie is Worth a Thousand Comments: How Kim Kardashian Turned Herself into a Media Mogul.

Whether you love the Kardashians, or love to hate the Kardashians, chances are you know the famous family’s name. The family first came into the public eye in 1995 when the late Robert Kardashian Sr. was apart of O.J. Simpson’s  defense team representing O.J. in the People v O.J. trial. The family resurfaced again in 2007 when the hit reality show “Keeping up with the Kardashians” first aired, giving a glimpse into the lives of the Kardashian-Jenner family. Ten years later the show is still running and has turned the family into pop culture icons.

The most well known and fiscally successful Kardashian is Kim,with an astonishing 89 million Instagram followers and 49 million Twitter followers. Kim’s personal brand, that keeps her social media followers satisfied, is her actual image. Everyday people, magazines, and talk shows are fascinated by Kim’s ability to accentuate her famous features, through posting controversial selfies, promoting her husband’s clothing line, or snap chatting her beauty routine. Kim created this image by living by the mantra: there’s no such thing as bad publicity. Kim turned a sex tape “leak” into a playboy cover, from there the controversy continued and so did her magazine appearances, along with a growing following from the public.

Today a key part of Kim’s marketing strategy is communication with her audiences. Kim can instantly share what products she loves (Kardashian can see profits up to $300,000 for products she endorses online), give her followers glimpses into her elaborate vacations, and post an endless stream of selfies. Why this constant communication is a key to her success is because she has forged a platform and a following to share what she’s doing or what she endorses.

Key business lessons that are components of Kim Kardashians continued success are her ability to turn scandals into positive publicity opportunities, allow constant communication with her supporters, and utilize social media. Objectively speaking, Kim’s ability to capitalize on basic marketing techniques to become one of the most recognizable figures, makes her nothing short of admirable. To see what scandal Kim will capitalize on next, we’ll just have to Keep up with Kim, which is exactly what she wants.

 

Author: Nicole Bodi- Student at IUPUC

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