Cover Letters and Thank You Letters and Interviews, OH MY!

Are you looking for the real reason to use cover letters and send thank you letters? Look no further!

What is the real reason we use cover letters and thank you letters? Well, let me tell you. It definitely has nothing to do with lions and tigers and bears! I have a few good reasons you will want to use a cover letter and follow-up with a thank you letter.

Why a Cover Letter?

  • To show the employer how AWESOME you are
  • And to make them FLIP THE PAGE to your resume
  • This gives you a better chance to get the interview

There are a couple of things to be aware of though. When you’re writing your cover letter be sure not to brag but tell the employer how you can benefit the company. If you’re applying to a few different places, then be sure to change some of your wording in your cover letter for each company. Employers DO NOT have time to read pages about how great you are. It’s important to keep it short and sweet and to the point.

Cover Letter Info

Interview

Now, if everything goes right you’ll get the interview!

Why Send a Thank You Letter?

  • This is for after the interview.
  • It shows you have good manners, of course!
  • This is your last chance to leave a positive impression AND your last chance to get your name in front of them.
  • Did you forget to mention something in your interview? Thank you letters are the perfect chance to say it!

Thank You Letter Info

IMPORTANT

If where you’re applying to specifically asks that you don’t add a cover letter, then don’t. Not following instructions can cause you not to get the interview. So, make sure you know what the employer wants!

THANK YOU THANK YOU THANK YOU

I hope this helps anyone wondering why it’s important to use cover letters and thank you letters. Please let me know what you think! Best of luck to your future endeavors.

Emily Brugh – Business Major @ IUPUC

 

You on Paper

You as a person are ever changing. Just like yourself, your resume is ever changing as well. A resume is the professional part of yourself that you want to share with potential employers. On your resume you will include your contact information, work experience, and a list or references. A good resume should be concise to one page and appealing to the eye to read.

In the beginning of a career a resume may be a little short with less professional work experience and references. If you’ve never worked a professional job before you may list any experiences such as babysitting, responsibilities at home, or extracurricular activities at school.  References may be teachers, coaches, or family friends who can vouch for how responsible you are. This isn’t the ideal resume to have but everyone knows that you must start somewhere.

After having a career your resume will drastically change. Listing work experience with job responsibilities is a great resume upgrade. Even more important than that is the references you gain. Being able to list previous employers who you’ve done good work for can really set your resume apart. Overall your resume will contain more professional content that better reflects you in the professional world.

When going into the job market no matter how much you can put on your resume it is important to at least construct one. Making it eye appealing by using bullet points and different sized fonts is good for outlining different information. If you put in the effort and make what ever you put on the paper appealing employers will notice the effort you put in.

By Kyla Bessonov, Business Major, IUPUC

Is miscommunication A”peeling”?

It is impressive what role social media could play in the safety of a company. These days social media has a lot to do with miscommunications in the world or in businesses. One bad post can make or break a company depending on how many views or likes it gets. One social media post caught my eye. It is a twitter post from @awlilnatty. She went to the store Whole Foods. Whole foods is supposed to be about all natural foods and organic foods. Natalie stopped by a section of oranges. She noticed that the oranges were already pre-peeled and in a plastic container. Does that sound like all natural to you? Natalie didn’t think so either. She then went on twitter tagging Whole Foods and said, “If only nature would find a way to cover these oranges so we didn’t need to waste so much plastic on them”. Natalie got a lot of likes and views on her post as well as comments. Whole foods ended up commenting “Definitely our mistake. These have been pulled. We hear you, and we will leave them in their natural packaging: the peel”. Whole foods took advantage of going viral and decided to create a post with oranges in jars saying, “ is this more appealing”. Their post went viral because they were able to make light of a silly situation.
This is a great example of how careful we need to be when advertising something. My question is if she wouldn’t have seen the oranges packaged that way would Whole Foods have changed them to match their message? I feel the marketing department was not thinking when they packaged these oranges in plastic. I am glad they could make light of their blunder by their social media post.

https://www.clickz.com/12-times-brands-went-viral-for-the-wrong-reasons/95741/

6 Steps to an A on Your Presentation

  1. First Impressions Matter

Watch those baby steps! The first thing people notice is your theme. The wrong theme and your PowerPoint already failed. Play to your audience and ask yourself if this is something you would want to sit through. A clever title is a dead giveaway of your work and lets the viewer know what’s in store for them. Don’t drag down your points because your title was “Cow Farts” in a presentation about methane.

  1. Organization, Organization, Organization

Keeping pace with the presentation is what makes you a successful speaker, so don’t forget to organize your points. Make sure to introduce your main ideas before speaking them. Give the audience a simple sentence to prepare for the next section. Something as easy as, that was Organization next is Consistency.

  1. Consistency is Key

No one wants to see a bunch of random nonsense cluttering up your PowerPoint. Watch where you place your pictures and keep them even in every slide. Just keep it simple and stick to set transitions that can still grab attention but don’t distract from the importance. So, it still looks like the same presentation but with all the pizzazz you intended.

  1. Word Count Those Slides!!

Watch the words on your slides no one really wants to sit through a presentation anyway so don’t add an essay on top of it. Stick to main ideas, unless you’re quoting something directly the PowerPoint is to aid your audience, not your script.

  1. Summarize and Conclude

Make it a spectacular finish and summarize your points for your audience. This can help them catch up on details they missed or allow them to review your points for questions at the end. If you want your audience to remember your points repetition is a surefire method of success. It lets your viewers relax and enjoy your presentation instead of working to learn it even after you are done.

  1. Spell Check

Never forget to review your presentation for clear errors when its done. It is always best to have someone else check your work but since we all know you did this an hour before it was due at least spell check your work. There is a big difference between “your” work, and “you’re” work.

There are a few tips to give yourself a shot at an A even if you aren’t a strong presenter. A good presentation doesn’t make quality materials, but it sure does disguise crap.

How Baseball Players and Coaches Communicate

 

catcher

Baseball is one of America’s oldest games. It was invented by a soldier named Abner Graves during the Civil War in 1839. The game was first played in Cooperstown, NY where the baseball hall of fame is now located. Baseball is a very strategic game that teams will do anything to gain an advantage. One advantage a team can have against each other is secretly communicating by using hand signals.

If you have ever watched a baseball game, you have probably seen the nonverbal communication between players and coaches. The most obvious being the catchers hand signals to the pitcher to signal what pitch to throw and where to throw it. Another form of nonverbal communication used in baseball is the hand signals used by the coaches. These signals tell the player if they should bunt, swing, take a pitch, etc. Baseball teams use these signals so that opposing teams do not know what to expect when they are playing.

The main example of hand signals in baseball is from the catcher. If you have ever watched a baseball game on TV you have seen a catcher use these signals. These signals allow the pitcher and catcher to know what pitch and what location to expect whenever the ball is thrown. For example, typically a catcher pointing his index finger means a fastball. If the catcher shows two fingers it generally means a type of off-speed pitch, either a curveball or a slider. If a catcher would put up three or four fingers, this would be a pitcher’s choice of his specialty pitches, such as a two-seam fastball, sinker, or changeup. Catchers also use these signs to signal the location the pitch needs to be located. A catcher could put two fingers and move them to the left side of his leg it means throw a curveball to the right side of the plate.

Whenever there is a runner on base however things get a little more complicated. On second base a runner can directly see what signs the catcher is using. If the catcher used his regular signals the baserunner could tell his teammate what pitch is coming next. To prevent this from happening, when there is a baserunner catcher add more signals to for one pitch. The most common form of this would be the first sign being the pitch and the last type the location. The first sign is determined just by the number, and the location is determined on if the last number is odd or ever, odd numbers meaning outside of the plate and even numbers being inside of the plate. For example, if a runner is on second base, the catcher could put down a sequence of: 1, 2, 2, 1, and 4. This would mean the catcher wants and inside fastball. During the game catchers and pitchers may change their signal in order to ensure the opposing players do not crack the code.

Infielders also need to know the signs to determine who will cover second base. If a left-handed batter is at the plate the shortstop will look at the catcher to see what the pitch is coming. After looking a what the pitch will be he will then figure out whether he or the second baseman will cover the bag. He relays this message by covering half of his face with his glove and using his mouth to say me or you. An open mouth means “you” and a closed mouth means “me”.

The last example of non-verbal communication in baseball is the coaches hand signals towards the players. Signs differ from each team and most likely change in each game. These signs are given by the coaches to determine whether or not to steal, bunt, hit and run, hit right or left side of the field and many more. Some of these signs are very hard to understand for spectators, but players know exactly what their coaches are saying. Examples of what these signs are touching both shoulders for a steal, touching your hat for a bunt, or running your hand down your arm for a hit and run. Normally when looking at these signs the last sign the coach gives is the play you need to make. An example of this would be the coach touching his hat first, grabbing one of his ears, running a hand down an arm, and then touching both shoulders. This would be the coach telling a baserunner to steal second base. It is important for players and coaches to have backup signs just in case the opposing team figure out what the sign means.

Baseball is a very strategic game. Players and coaches use hand signals to relay messages secretly. Next time you go to a baseball game or watch a baseball game, try and see what the players and coaches are doing to see if you can guess what is going to happen next.

By Spencer Silence, Business Major

 

Who Needs a Kickstart?

What do all good commercials have in common?

Image result for Kickstart

All good commercials have a Kickstart!

Well other than being in the Super Bowl, all good commercials grab the audience’s attention just long enough to get their ideas out. Finding common ground to reach everyone is hard so I will discuss briefly why humorous commercials don’t always work. Throughout this blog, I hope to give you an idea of what it takes to create a good commercial by using one commercial as a guide. Please take a few seconds to watch the following commercial. 

https://www.youtube.com/watch?v=6n_K6wuC5cw

This may seem like another boring commercial at the start, but then it takes a weird twist to create an instant classic. By taking a simple idea and throwing in something such as a puppy monkey and baby all fused together, this commercial had everyone talking for months after Super Bowl 50. I still think about this commercial sometimes because it had a hold on me that stuck for the past couple of years. Speaking of the Super Bowl and all the commercials we have grown to love, why is this the one I picked from the long list.

This Puppy Monkey Baby Mountain Dew commercial showed up and took everyone by surprise literally. So what makes it so great? Well, that’s just it, this commercial was surprising to the whole audience. It didn’t wait for the audience to pay attention, it made us. I personally don’t like to watch long commercials about a drink or a car dealership, so a quick out of no-where commercial such as the one above is perfect.

A good commercial needs to be effective and informational. Some say it’s all about being humorous as well. This I disbelieve, as too many people have different opinions on what is funny and what is not. Making a humorous commercial might split your audience in half just by the way some people perceive a joke. Quickly grabbing someone’s attention with a loud noise like yelling “wow that’s a low price” or having a puppy/monkey/baby appear is what catches an audience. Some might think it’s funny to see such a weird creature and others might not, yet it still catches the attention of the audience and gets them to wonder “what in the..”.

Right after they hook the audience with the Narnia like creature, they begin showcasing their new product, even though it was just a small part of the commercial. The new Dew Kickstart wasn’t even the center of attention, but was involved in just enough close-ups so the audience gathered why this was a commercial.

To review what makes this commercial great, it captivates the audience. It gave us something new and out of the ordinary to grab our attention. It was quick to get the product out before a loss of interest and created a connection to the product from the weirdness the commercial created. Shortly after this commercial was released people were looking all over to get some of this new Kickstart because of a puppy, monkey, and baby. That is why this commercial is so great… Dilly Dilly!

By: Stuart Bryan, Business Major

A Podcast to Reach Your Dreams

By: Ashleigh Meister

Do you have dreams? Do you dream about getting a degree and finally graduating? Do you dream of what it would feel like to pay off all of your debt and be able to spend your earned money how you want? Do you dream of buying your dream house? What about owning your own business? All of your dreams are possible if you do the work to make them happen.

Rachel Hollis is a mother, a wife, and a self-made business woman who has dreams just like you and she is working towards her goals every day. She has figured out how to reach many of her goals by researching and not taking no for an answer. She created this podcast to share the tools that she used for her own success. Her podcast is called “Rise Podcast”.

In this podcast series, she interviews several successful business people, narrates chapters from her own book, and easily motivates you to actually make steps towards your dreams and goals. Rachel’s audience is mostly made up of females in the “Rise Podcast”. She speaks primarily to women because she was in the same place as her audience at one point in time.

There is a lot of marketing in this podcast. Like mentioned before, Rachel narrates chapters from her book. This is a form of marketing for her book. She also asks you to screen shot the podcast episode you are listening to and post on social media by tagging her in your Instagram stories or post via @msrachelhollis. I think this is very smart and a great way to market herself without saying, “Hey, go follow me!”. She knows how to drive traffic to her other outlets.

Rachel’s podcast may be focused on women but that does not mean that men cannot take notes. She has several interviews with very successful men. While this podcast’s main focus is women; Rachel and her husband have an additional podcast for married couples. This is something that she also markets in her “Rise Podcast”.

“Nobody, not a voice of authority, not your Mama, not the foremost expert in your arena; gets to tell you how big your dreams can be. They can talk all they want, but you get to decide if you’re willing to listen.” -Rachel Hollis

Listening is Key

Listening Blog

Listening is a huge part of life. Listening is a crucial part when it comes to communication. Having the ability to listen effectively can change not only your life but also the lives of others around you. A quote that really stuck out to me was, “No one is as deaf as a man who will not listen.” (Jewish Proverb) This quote makes a lot of sense to me. Even people who cannot physically listen, because they are deaf, can still listen in other ways. For example, someone’s body language can tell you a lot about the kind of mood they are in. People who don’t listen cannot effectively communicate because it turns in to one-way communication. This kind of person generally only cares about what they have to say. They will say what they want to say and then just tune out what others are saying. I believe that listening is about hearing, I think it is about understanding and getting the meaning out of what is being said.

When communicating with others if you listen well you can get out lot out of what they are saying. If the speaker knows that you are listening it generally makes them feel better and more comfortable to speak to you. While having a conversation you can listen and figure out what kind of mood the person is in by paying attention to the tone of their voice, how they are talking, and body language. If you know this information you could attempt to make the person feel better. Sometimes all it takes to make someone feel better is to have someone their to hear what they have to say. I know that when I’m feeling down about something it is great to have someone there who will listen to what I have to say and how I feel. Listening to someone could make a difference in their life because many people don’t have someone, they can talk to that will listen to what they have to say.
Listening Blog2
If think that you are struggling with listening there are ways to make yourself better. A good thing to start off doing is maintain eye contact. Maintaining eye contact makes yourself focus on what the speaker is saying and also shows them that you are paying attention. Keep anything distracting away such as cellphones. Ask questions. Asking questions causes you to be engaged in the conversation. These are just a few useful tips to become a better listener.

In conclusion, listening is very important in our lives and in others. Without the ability to listen effectively, life can be pretty difficult. If you can listen effectively it can help you understand more and make others around you feel better and want to speak to you more.

By: Gabriel Wilson, Business Major, IUPUC

Not so underground street racing

Street racing. It’s been deemed dangerous, unlawful, and irresponsible by nature. For most of you, the only time you may have heard about street racing will probably have been for one of two reasons. The first being that when the news covers a tragic accident usually involving teens or younger people. A few years ago, on Christmas Eve this was the case in Indianapolis when a young man was street racing against a Corvette after a night of thunderstorms and he lost control and went into the oncoming lane killing three. Also in 2016, there was a street racing accident in LA County, California where the driver of a mustang lost control and killed two spectators. This was covered on the news even here locally as the other person in that racing had been on the show Street Outlaws. Which brings up the second place you may have heard of street racing. In the summer of 2013 Discovery channel’s hit tv series “Street Outlaws” debuted. The show was spotlighting the life for Oklahoma city’s 405’s (zip code) street racing activates which has been going on since the late ’70s. The first season of the show displayed the members of the show street racing each other to get to the top of their famous top 10 list. It didn’t take long before the illegal aspects of the show were no longer filmed and the races were moved to a closed permitted road for filming. Some say this show has fueled other to participate in illegal activities that often end with innocent bystanders getting hurt or worse. But I’m going to cover a different aspect of street racing. YouTube channel “Street Race Life” has been doing a podcast to discuss their street race doings and other material dealing with their local racing.

Image result for cash days

The Street Race Life podcast is exactly what you can imagine from the title. It’s mainly about street racing but not the type you hear on the news and it’s almost what the tv show “Street Outlaws” tried to show. For instance, the first podcast talks about a “Cash Days” style race that was held in upstate New York. The father and son duo talks about their trip and how they did while providing info about the race and its outcome. They also talk about their trip to New Orleans to street race on a road called “Da Pad” which has been given heavy spotlight since the tv show “Street Outlaws New Orleans” due to the fact that is where the show is filmed. The second episode of the podcast takes more of a serious tone as they ask for prayers for a local street racer whose daughter passed away from an illness and they follow up by discussing a controversial New Year’s Day race that took place in Philadelphia where there was a clip that got out on the internet about a race between two high powered vehicles and one of them lost control on the end of the road and was mere inches away from hitting oncoming traffic. They talk about how that race could have ended badly and what was done wrong. Street racing to this caliber has to be a highly organized event. There need to be spotters that are letting the flagger know when traffic is clear and it is safe to race. They also point out examples of people who do it properly and how one accident can have a legal effect on every street racer across the country. The rest of the episodes generally carry the same theme discussing racing but mostly street racing and the events that unfolded.

The primary audience for this podcast would be for those who drag race and also those who street race. It allows them to stay in the know with the ins and outs that don’t get broadcasted across social media. This audience is very much intrigued in the information that the podcasts are relaying be that they may be talking about an upcoming race or they may be reviewing a weekend of racing and discussing any controversy that may be come up.

Street Race Life has branded itself. They have clothes, stickers, and they also sell tire prep (Skinnies Skrecret Sause). I believe this podcast series is another way for them to reach out and attract fans that they don’t already have who will in return buy some merchandise. The tire prep that they sell also is one of their racing sponsors. At the beginning of each podcast, there is a short commercial displaying the product and it mentions a few times on the show and a logo is even on the duos laptop so their sales game is strong!

Image result for skinnies skreecret sauce

As for a secondary audience, I believe that is just anyone who is interested in racing. Some of their content is about a race that they will hold and it’s a unique race. They also talk about the changes that they are making to their cars during the winter and it seems that a lot of people are drawn in because of the talk of always chasing horsepower. It also doesn’t help that they appear in many other racing searches such as 1320 Video and the Mexico Racing League.

In conclusion, while the podcast is mainly about street racing it does offer their listeners other content that does not involve illegal activities but I would say that is also what brings in the majority of their followers. An important thing to note is that real street racing is insanely organized. Safety is always the number one goal and even more so for innocent bystanders. These races do not happen on busy city roads or other areas where people are likely to get hurt but they happen in areas such as country roads and industrial complexes. While many will not understand street racing it brings racers together and allows racers to settle their issues with their cars and not other means. Street racing is bigger than you would think. And that is why you very seldom hear any bad news about legit street racing.

Net Neutrality

Net neutrality is the constitution of the internet in America. The Obama administration passed legislation in 2015. Sadly, Net neutrality died a horrible and sudden death at the hands of Ajit Pai at the end of 2017. This appeal was one of the biggest controversies of 2017 amongst the American people.

bear
Without net neutrality, internet service providers can control content and service across the board. These providers can slow down internet service, charge extra fees, and even block content for other internet services. The bottom line for this appeal is monetary gain for a platform that was once free and accessible to anyone. Without open internet, information cannot be shared as easily among the North American population, which can cause people to be ignorant of political and social policies. Without net neutrality, how would we, the people, keep up with Donald Trump’s twitter account? We would have to pay extra or not see it at all if the providers decided to restrict access to Twitter.
Twenty-two state attorney’s general are asking to reinstate net neutrality rules. AT&T, Verizon, and Comcast are for the death of net neutrality, but other companies oppose the appeal. These other companies are Facebook, Amazon, and even Pornhub. When your porn preference involves themselves in politics, the stakes are obviously high.

So far, internet providers have not made the major changes that most Americans fear. These companies still have that power in their hands without regulations. Right now, it is a huge waiting game. Once another Democratic candidate is elected for the Oval office, net neutrality will more than likely be instated, once more. Until then, the American population can thrive on hopes and prayers that internet service providers keep the internet playground fair to all.

By
Kaylee Gaddie
IUPUC Psychology Major

 

« Older entries Newer entries »