The Process of Finding a Job

During your lifetime, you will most likely experience the process of searching for new job. There are many steps you should take when beginning the pursuit of a new job. In this post, I will provide you with three of my biggest pointers for a successful job hunt.  It is important to focus on your network, presenting employers with a strong resume, and maintaining an open mind.

 

Often times, it is most convenient to begin your job search within your network. Networking with professionals, whether it be your friends, family, coworkers, etc. can often lead to information about jobs that are available. On top of gaining inside information through your network, your network acquaintances can often give recommendations to people they know or companies they have connections to if you are seeking employment with one of them. For this reason, it is important to maintain positive relationships within your network. Today, many people choose to keep the people in their network updated through LinkedIn. Utilizing your network will make your job hunt more successful.

 

In addition to taking advantage of your network, it is important to present a strong and updated resume to employers. When employers are reviewing your application their first impression of you will be shaped by your resume. Your resume should always appear professional, grammatically correct, and organized. It is also important to always be truthful on your resume. Often, your resume is the factor that determines whether or not you will be asked to complete an interview. Your resume should represent who you are successfully, and impress employers.

 

One thing that often restricts people while searching for a job is their state of mind. Keeping an open mind can be one your greatest assets while searching for a job. Many people have defined characteristics they are looking for in a job, and they aren’t willing to take a chance on jobs that are outside of their comfort zone. You may not always get the job you wanted, but there are always more opportunities available. Applying for jobs that may not seem like the perfect fit for you, but have potential can often lead to a great opportunity. The struggle of finding a new job will be a lot less stressful and successful if you keep an open mind and a positive attitude.

 

Overall, the process of finding your next job can often be frustrating and time consuming; however, by using my three tips for a successful job hunt you will find the perfect job. The first job you get may not be your dream job, but if you keep fighting and progressing in your career you will eventually find satisfaction with your career. Often times we have to work through jobs that may not be enjoyable, but persistence will eventually lead you to the right fit.

 

By Walker Thomas, Business Major – IUPUC

Adidas vs. Nike

There has always been a constant competition between Nike and Adidas, but what about their online websites? Which business has the better website? While shopping online the other day I found myself going back and forth between the Nike and Adidas websites. One website was catching my attention more than the other one was but why was that?

After doing some research on what makes a business website successful I found that some of the most successful business websites are easy to navigate, informs their visitors, keeps the visitors on their page, and eventually converts them into customers. Also it is important to make sure that the website is responsive and can adjust to the screen of any mobile device. Turning a visitor into a customer by the time they leave the website is one of the main reasons for having a website for a business.

When comparing Nike’s website to Adidas’ website, here is what worked, what didn’t work and which one was more successful:

When I pull up Nike’s website I notice how there is a lot of use of the colors white and black. The only major use of color on the home page is when looking at the different boxes that were promoting certain products like running materials for men, women and young athletes. At the very top of the home page there is an ad promoting a new shoe, but there again was a lot of the color white. This didn’t make me very interested in the product and resulted in me just scrolling on past the ad. The home page also appeared to have only the main purpose of advertising running products. This in my opinion didn’t work for their website because not everyone is buying only running products from this brand. What really was successful for this website was that on the home page the links to men, women, and children products are right at your eye level in the center of the page. This made it easy to navigate. Also, when I first pulled up the website a box popped up for me to enter my information to sign up for a newsletter with coupons and information about new products. I felt that this was a good way to give customers information and to draw them back in to buy products later on.

When I clicked on the “women” link for Nike I am taken to a page that has advertisement boxes that say “bring on spring”, “lighten up for warmer weather” and “run your city”.  These categories seemed very vague to me and were in very tiny font. Even though there were tiny links at the tops of the page that said shoes, clothing and new releases, I have to scroll down even further to find the links to buy items such as shorts, sports bras, and hoodies. This page made it difficult to find what I was looking for right away. I would have to click on several links just to find the exact product I was looking for.

The home page of the Adidas website looks very similar to the Nike home page, but there were some major differences. On the home page for Adidas there is a large and colorful advertisement promoting a new shoe that they are selling. Already they have caught my attention through the use of color and have made me interested in looking into the new shoe. Unlike the Nike home page, Adidas’ home page featured a wide variety of products under the title “What’s Trending”. To sign up for the newsletter and receive coupons I had to scroll to the bottom of the home page. This was a downfall compared to the box that popped up on the Nike home page. What also didn’t work for the home page was that the links to the men, women, and children items were on the top left side of the page. The links weren’t the center of attention of the page and instead the large advertisement was. In my opinion those links are the most important links on the page and they should be placed in a way that shows that.

When I clicked on the “women” tab I was taken to a page that has around 7 pictures with the straight forward categorizes of Prophere, Ultraboost X, Bras, Tops, Tights, Shoes, and Adidas by Stella McCartney. Adidas had the tiny links for shoes, tops, new arrivals and other products as well, but I liked how the pictures were there as links too. That is so because these tiny links that both websites use are easy to miss.  This website made it easier to find certain faster by having them already categorized on the page.  I found that this made it easier for me to find my products compared to the Nike website. The large bold font that was used on the Adidas website made it easier as well.

Overall I found that the Adidas website was more successful than Nike’s business website. Adidas had better use of space, color, and text. I found that Adidas held my attention longer and had me looking into different products that I wasn’t even shopping for to begin with. Also, they were more successful with promoting a large variety of products whereas Nike seemed to focus in on only running materials. Adidas would result in me becoming a customer by the time I leave their website.

By Kaitlyn Richards, Business Major – IUPUC

 

Fake News

If any of you pay attention to politics in America at all, you have probably heard some mention of it. President Trump is very well known for making the claim “that is fake news” multiple times. But what really is fake news? How can we tell what fake news is? Today, I’m going to help you figure out what fake news is and where to go for unbiased news.

According to Wikipedia, the definition of fake news is “… a type of yellow journalism or propaganda that consists of deliberate misinformation or hoaxes…”. For those of you that don’t know exactly what “yellow journalism” is, it is journalism that has little to no research that uses attention grabbing headlines to sell copies. This means that they may make outrageous claims that may not be true just to sell copies. This is what fake news is.

Spotting fake news and recognizing it is getting more difficult these days. The website IFLA.org gives a very good guide of how we can do this. They say there are eight steps to identifying it. The steps, in no particular order, are to consider the source, check the author, check the date, check your biases, read beyond, see if there are any supporting sources, ask yourself if it could be a joke, and finally, ask an expert. By using these suggestions, you should be able to identify whether what you are seeing or hearing is fake news.

Unfortunately, I’m afraid there is not currently anywhere you can go for unbiased news. I have looked for quite some time for unbiased news, as I would also like to read some news that is unbiased. But after much searching, I’m not sure if there is any news site out there that does not have some bias in it.

By Clark Hauer, Business Major- IUPUC

Why must we listen?

When you were young do you recall your parents telling you to LISTEN?  Perhaps you remember them saying ‘I know you hear me but are you LISTENING to me?’ At the time did you wonder ‘What is the difference?’ Let me try to explain what the difference is and why it is an important life skill.

Hearing is a physical activity that refers to the vibrations your ear receives then turns into sounds. On the other hand, listening is much more involved and can be a physical AND mental activity.

There are also different types of listening. For example, active listening involves not only the physical activity of listening to what is being said but also in watching the body language of the speaker. Effective listening requires focus, and concentration which requires both physical and mental activity. Both types are extremely important in our daily communications.

By being both an active and effective listener you can help in preventing miscommunication, misunderstandings, establish a connection with the speaker, and also improve the interpretation of what is being said.  I am sure we have all experienced a variation of miscommunication or misunderstanding. What if you had a simple misunderstanding while working on project and someone was hurt? Could a  miscommunication from a co-worker lead to clients losing their investment? Would you lose your job? Unfortunately, all of these things can and have happened.

Here are some ways you can improve your listening skills.

Maintain eye contact. By keeping eye contact with the speaker your mind will wander less and the distraction of those around you can be kept to a minimum.

Remain attentive. Once eye contact is established you can remain attentive and you are likely to absorb and retain more information.

Keep an open mind. Save your questions and judgements for the end of the speech simply because they may be answered at the speech progresses.

Listen to the words the speaker is saying and when you hear them in context and it will help in interpretation and limit misunderstandings.

Don’t interrupt. Of course this goes without saying however we often need reminded.

Employers are providing workshops and seminars to their employees simply because of they want to emphasize the importance of listening. Listening is a skill that is not only required but essential for the workplace, relationships, and everyday communication.  How well do you think you listen?

 

 

By Lindsay McIntosh,  Senior at IUPUC

 

 

“I’m a businessman.”

“I’m a businessman. I’ve made my money supplying a popular demand. If I break the law, mAl_Caponey customers are as guilty as I am.”  

      Alphonse “Al” Capone was a notorious American mobster based in Chicago. He became increasingly popular among the people of Cook County during the Prohibition era. Capone was the main man for bootlegging, the illegal selling and distributing of alcohol.

      Capone viewed people as either potential customers or potential threats. He used his popularity with the press to help people see him as someone who was on their side during the Prohibition. He used this to his advantage to get what he wanted. Since Capone is majority Italian, the way he ran his mob was different than most. His men were very loyal, and if not they would be dead.  Once, he had invited members from his mob whom he had found out had been aiding his rival gangs to dinner, and afterwards he had proceeded to tell them that he knew and he tortured them all night before killing them. Capone had a tendency to run things the old way while making a modern twist. He would host a soup kitchen for the press to see and at the same time he would be paying off police.

      Uncle Al is still one of the most famous mobsters in America. He was only sent to prison on tax-evasion in 1931, four years after the Supreme Court deemed illegal income was taxable in 1927. He later died of a heart attack at his home in Miami on January 25, 1947.

 

     By E. Green, Business Major – IUPUC

 

Have You Heard That Men and Women Communicate Differently?

For years you have grown up listening to people tell you that men are physical/sexual beings while women are a roller coaster of emotions. Although, no two people are alike, I found that this statement is in fact true for the most part.

 

Men communicate with the intent of independently making a decision. Women communicate to process all the information that they have just received and talk it over again. In conversation, Women tend to have more in depth conversations. They add memories and emotions when communicating. While Men, have much more simpler conversations leaving out the fine details and only adding in extra information when asked to do so.

 

If you have noticed in a workplace that Women do not hesitate to approach Men with information or questions that they have directly face to face. While Men will approach Women from the side angle because face to face conversation is sometimes declared as to personal for Men while working. Have you noticed that Women tend to nod their heads as a sign of affirmation that they understood what you were saying or explaining? All women are secretly shaking their heads right about now. Well, Men tend to nod their heads as a sign of agreeing with you or the argument at hand. Women, next time you are listening to a male co-worker speak make sure that you are aware if you nod. Sometimes they will misinterpret this as you agreeing with them and not just you acknowledging what they said.

 

Communication also has an unspoken language. Body Language. Women, we have been doing this since we were born. It is almost like body language is hidden away in our DNA and it literally shows in our faces every day. We have faces for everything; sad, happy, disgust, confused, and lost. While Men on the other hand have one face with a hint of smile every once in a while. Too often we give ourselves away in our facial features. They should have a class in High School on how to contain your facial expressions when you are in the middle of a conference for work. Many times the way a Women shows her body language gives away how she is feeling or what she is thinking at the moment when she doesn’t necessarily want it to be known yet.

 

So, with all of the information I have given today I have a few pointers to remember in everyday life whether it be at home, work, or school.

 

Take these facts with a grain of salt. Like I said before, no two people are alike. Men and Women will always communicate differently.

Stay Aware. Make sure you know how to communicate correctly between people. The way to talk to one person may not be the same method you use to talk to another person.

Finally, Get Information. When you interact with people on a daily basis it is ok to ask them questions. If you know a little more about them you can communicate with them more easily.

 

By Brittany Sample, Business Major – IUPUC

 

 

The Spoken Word

According to the Poetry Foundation, a spoken word performance is “a broad designation for poetry intended for performance,” (Spoken Word, n.d.). One of my favorite spoken word artists is Shane Koyczan. His piece ‘To This Day’ is one of his most popular. He speaks about bullying, depression, suicide, and many similar topics by using figurative language. His descriptions and comparisons are used to help his audience understand his point or topic. His performances and the many others similar to his help the speaker release any sort of emotion and on some occasions make a difference.

-Abigail Sabelhaus, Undecided Major/ IUPUC

Resource:

Spoken word. (n.d.). Retrieved January 25, 2018, from https://www.poetryfoundation.org/learn/glossary-terms/spoken-word

More Like “Oh Brother”…

Have you ever had someone do something wrong, and then when you confront them for it, they get upset? Well, that is exactly what happens in an episode of Big Brother.

Big Brother is a television show where a group of people get put into a house together for a whole summer and they try to win $500,000. The houseguests are not allowed to leave the house or communicate with anyone outside of the house. Each week, the houseguests vote to evict someone out of the house. There is a jury at the end that gets to decide who wins the half a million-dollar prize.

For this blog post, I will be talking about a disagreement from season 19, which is the most recent season. This dispute was between Josh and Mark. They were in the backyard playing pool. There was a bet between the two, that whoever lost had to drink a cup of pickle juice and hot sauce. As the game was getting closer to the end, Josh would make noises whenever Mark was trying to hit the pool balls. Whenever it was Josh’s final turn, he was trying to hit in the eight-ball and scratched the ball, this means that he hit the ball twice. Because Josh hit the ball twice, he should have lost the game and should have had to drink the pickle juice and hot sauce. Josh got all worked up whenever all the other houseguests said that he scratched the eight-ball. So whenever Mark was supposed to drink the pickle juice and hot sauce, he threw it in Josh’s face. Josh got super upset that he did that and Mark said it was because he technically won, and not Josh. Josh then goes inside and gets some ketchup and mayonnaise to throw in Mark’s face. This causes a huge argument to break out between the two of them.

While all of that happens, production does not step in to do anything. There is a fight later on in the season that production does have to come onto the speakers and have them separate.

The communications problems that occurred with this disagreement was that the two guys were both yelling. Neither one of them were trying to sit down and have a conversation about it like adults would.

If there were two people, that worked in the same department as each other, that were yelling and screaming at each other, I would have them separate and take a moment to themselves. I would then have the two workers go meet with the human resource manager. The human resource manager would then need to find a different department for one of them to work in, so that the two weren’t working together anymore. If the two can’t get along, then work won’t be done as fast because they would be arguing the majority of the time.

 

Author: J.C. Ruble

Marketing with Video & How to Rise Above the Noise

Your average scroll through your social media feed will only confirm what we’ve known about the human species since… well, ever: visuals grab our attention. We know this so well that we sometimes have to remind ourselves not to fall for it (i.e. “don’t judge a book by its cover”). But with this natural pull in mind, it’s no surprise that video is increasingly becoming the go-to marketing method, particularly on social media.

So, how do you use video to your advantage? And how can you stand out from the crowd?

The truth is, you have to treat video content how you’d treat everything else (written content, photo content, etc.). It can be easy to only think of a video as a stand-alone piece of marketing – and complete videos with a full story (news stories, commercials, interviews, etc.) can be just that – but just like the right photo, passage, or tagline, video can also be implemented as part of a larger picture. For instance, many business websites have begun to implement video directly on their landing pages, either as background imagery or as featured sections of the site (think of testimonials). As a result, businesses are seeing better conversion rates, as well as other benefits. [For more ideas on how companies are using video, click here.]

I must admit, I purchased a piano keyboard precisely because of effective video (and I’m ashamed to say that I don’t use it often enough).

If you don’t have seven minutes to spare, I’ll sum up the content. A keyboard connoisseur, if you will, spends the entirety of the video discussing his collection, and eventually plays the Williams keyboard. Only around the 5:15 mark does the video actually address the product. It seems lengthy, but in reality the video creates a purposeful and strong build-up of credibility in the musician that leads to a trustworthy conclusion about the instrument. It’s a strong testimonial, and it does better to display the capabilities (and quality) of the instrument than any short demo could do.

Why did this work on me? Because it resonated. The video was of a high quality (which reflects back on the quality of the product), they knew their audience (customers who were unsure of the quality of the product for the price), and it was genuine. The musician’s delight of the quality of the instrument mirrored the company’s desire to share it with customers, and it made the purchase of the keyboard more of a buy-in to their passion for music as a whole.

Viewers want to know that you care about whatever product, idea, etc. you’re trying to sell them, and that needs to be evidenced by the production quality of your video content. Does your video need to be able to win a short film fest? No. Do viewers need to be able to clearly hear dialogue of an interviewee (for example) rather than a blaring backing track? I’d wager so. (Will I continue to use lots of questions? Probably. Please bear with me.)

Now that we know what makes video content worth watching, surely the next question is how to stand out when everyone will inevitably be pushing video content. Some experts suggest keeping up with trends and tailoring your message, but I personally wouldn’t focus on trends (especially if that feels untrue to your brand). Chasing trends can lead you astray from your brand – or at least lead to eye rolls (or worse) from the very audience you are trying to attract. (Surely a quick search can provide examples of Twitter hashtags gone wrong.)

The honest answer is that if it resonates, people will spread it. If a viewer takes the time to watch something and ends up feeling it wasn’t worth their time, they won’t be checking out the next one. However, quality content that is engaging and satisfying will lead to its spread. If viewers connect with it, they are likely to share it with friends. After all, what’s better: reaching a wide audience for a short time with one topical post, or building a reputation amongst friend groups, peer groups, communities, etc.?

Finally, in a world of click-bait, don’t be that guy (or girl). If you have quality content that stands alone, give it the headline/title/caption it deserves.

If any of this is starting to sound applicable to social media in general, that’s because it is. While video is rising in popularity and setting competitors apart from those who aren’t up to speed, the audience is the same. We’re still visual creatures. The same rules apply.

And we can still see through disingenuous crap.

 

By Amber Schadenfroh, Business Major – IUPUC

As a part-time student, Amber is aiming to graduate with dual concentrations in Marketing and Management. While most creative fields garner her interest, she most aspires to someday work in the film industry.

 

Actions speak louder than words

A famous proverb reads “actions speak louder than words” but what exactly does that mean? The proverb is referring to nonverbal communication specifically. Research has proven that we are communicating more and more through nonverbal means.  However what even is nonverbal communication? Nonverbal communication is the act of conveying a thought, feeling, or idea through Gestures, Posture, facial expressions, and eye contact. An example of nonverbal communication dealing with gestures is waving, pointing, and using fingers to indicate numeric amounts. Gestures are commonly used in courtrooms by lawyers in order to sway juror opinions. Posture is also another common way we communicate nonverbally an example of this is  Arm/ leg crossing. Posture can indicate feelings and attitudes. Another way we communicate nonverbally is through facial expressions. So much information can be gathered about a person when looking at their facial expression. This is the first thing we notice about a person even before they speak. You can tell a persons mood by the look their face. For example if they are happy they will probably be smiling and if they are angry they will be frowning. The good thing about nonverbal communication through facial expression is throughout the world facial expression relatively mean the same thing.  Finally eye contact is another way that we communicate nonverbally. Examples of this include eye glazing over and rolling of the eyes. Everyone takes nonverbal communication in differently so that is what we need to be aware of when doing it.

We use nonverbal communication in conjunction with verbal communication to repeat, emphasize, support, or contradict the verbal message that was stated. One way it can be used to our advantage is complementing a verbal message by adding to its meaning.  Another way nonverbal communication can be used is to help people who are mentally or physically impaired.  Nonverbal communication specifically helps out deaf people through the movement of hands, fingers, eyes. Finally nonverbal communication can be used to our advantage by reducing wastage of time. Non verbal communication message can reach the receiver very fast.

While there are some advantages of nonverbal communication there are also some disadvantages. One disadvantage is nonverbal communication can sometimes be vague. Since no words are used which can clarify the meaning it can be difficult to figure out what someone meant by their non verbal communication. No dictionary can accurately describe someone means of non verbal communication. Another disadvantage is it is multi-channeled. For example if you are watching someones eyes you may miss a significant hand gesture, which may make it confusing  to try to keep up with everything.   Another disadvantage of Nonverbal communication is it is cultural bound. An example of this is thumbs up which means good job here in the United States, however in other culture this is seen as obscene gesture. Finally distortion of information is a disadvantage of Nonverbal communication. People commonly misinterpret peoples body language for example.

Nonverbal communication can be an excellent way to communicate with others if used correctly. However in order to be a more successful communicator we need both equal amounts of non verbal and verbal communication.

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