Serena Williams, Bumble, and Women’s Empowerment

Bumble 2019 Superbowl

Bumble is one of a seemingly endless list of online dating apps, but it has one primary unique quality, it requires that women be the one to initiate and lead the online communication. Dating apps have become more widely used and accepted as legitimate ways of forming a romantic relationship and with this broader acceptance we are beginning to see the advertising for these apps creep from seedier locations into more mainstream mediums.  The Bumble advertisement during the 2019 Superbowl is undoubtedly the most mainstream ad for a dating app thus far and presents an excellent example of some broader principles of advertising.

Creating an emotional trigger is one of the most effective tools in the toolbox of advertisers and this Bumble advertisement is flush with emotional triggers. The commercial begins with a clear shot of Serena Williams standing in a tennis court. In this shot Serena is immediately recognizable to even the most casual sports fan. Using such a recognizable figure is one of the ways that a commercial attempts to grab your attention. In the next few scenes you see a young and meek Serena contrasted against the mature and powerful superstar Serena. The voice-over is Serena herself as she describes what it took for her to stand out from others. This contrast is intended to make you think about the struggles that a young Serena must have gone through on her journey to super stardom. Thinking about the struggles of a child is a huge emotional trigger for many people and is another attempt at your attention. The commercial begins its close by showing a few shots of Serena, not as a tennis star, but as a successful (and married) businesswoman. Presumably, the idea behind this closing is to lend credence to online dating apps as a legitimate means of entry into romantic relationships. The commercial ends with a simple shot of the Bumble logo and where you would best find the app for download.

The individual scenes in the commercial hit on a few specific methods for hooking your attention, but the broader theme and tone of the commercial also are effective at grabbing your attention. Piggybacking on social movements is also an effective attention grabber, especially social movements that are in vogue. Women lead the conversation on the Bumble app and so the entire tone of the commercial is recalling the broader themes of Feminism. Framing the Bumble app in the wider context of women’s empowerment is intended to encourage use of the app by people who value this important social movement.

The commercial definitely grabs your attention and is wonderfully brief, but it suffers from the same problems many others commercials appear to suffer from. As you watch you find yourself wondering, “What the hell is this ad for?” While I find many of the themes found in the commercial important, I just cannot seem to reign in my skepticism. Can a Superbowl advertisement really be a part of a social movement? Maybe I am just being cynical but I am finding it hard to believe that the interests align.

By Carson Fleetwood, Business Major IUPUC

Analysis of the Trump/Pelosi/Schumer Border Wall Argument

President Trump (with Vice President Pence present, unspeaking) opens his border wall discussion with Majority Leader Schumer and Speaker Pelosi by praising the job that the border patrol and military are doing in handling the situation there.  As the first person to speak, he sets the tone of the rest of the conversation. Pelosi responds by placing an emphasis on what the American people want, which, as far as she is concerned, is not a shutdown of the border. Trump interrupts her in a typically self-aggrandizing fashion less than a minute into her response.  If he had not done this right off the bat, she may have been more compliant to his demands. On the other hand, Trump historically seems to respond most compliantly to aggression. So, their mannerisms make a compromise between them difficult. Schumer, for a major part of the discussion, fails to contribute much at all until telling Trump about his dishonest framing of this national conversation. He states firmly to Trump that he feels there is a way to come to an agreement without shutting down the government. Trump is rigid, unwilling to come to a compromise, which is a bad way to resolve a conflict. He goes on to say that the border patrol is very effective and that it is ineffective without a wall. He ignores Pelosi and Schumer when they point this out.  He introduces non-sequitur into the discussion, bragging about what he feels he has accomplished as president while Pelosi and Schumer fail miserably to keep him on point. Both sides decided to stubbornly stick to their talking points instead of letting the conversation flow organically, and that is why they were unable to reach a consensus.

By Tori Wooten, Communications Major at IUPUC

Email Mishaps and How to Prevent Them

A few years ago, if you had to send documents, contracts or any written form of communication, you had to send it by mail. This required an envelope, filled with sender and receiver addresses, stamps, a typed and printed document copy for each receiver. Finally, the sender would take the mail to the post office and wait a few days for a reply. At that time, there was a smaller chance of making a mistake.

With all the technology we have today, computers, internet, and emails, all make our lives easier, save us time, and form better professional relationships. However, they can also put our jobs at risk when the topic is business emails. Many things can happen after you click the send button, and there is no way to undo your action.

Such mishaps can send confidential salary information to the whole company, or maybe someone makes a bad comment about a supervisor and sends it to the supervisor by mistake. Or, you can open your mailbox in the morning and find out you got more than 50 “thanks” in response to an e-mail. This is not a good way to start a day. It is just a business routine, when a co-worker loves to respond to all.

Emails are the most used form of communication in the business world. Here are some simple tips that can prevent the most common mistakes:

  • Bad grammar/spelling: Proofread your emails at least once.
  • Wrong recipient: Check the recipients one by one before you click send.
  • Abuse of BCC: In the company’s own work environment it is not necessary to use hidden copy.
  • Reply to all: Unless the information is relevant to all users put in copy, you should not abuse this option.
  • Silence: Avoid a negative feeling in someone who is waiting for an answer.
  • To whom it corresponds: this expression creates less credibility.
  • The subject line: We focus on the body of the email and forget to change the subject line.
  • Long emails: Keep it clear and concise.
  • Late night emails: It is not a good idea to answer emails in a hurry or when you are tired. Answer them first thing in the morning.
  • Emotional emailing: never send an email when you are angry or upset. Take your time, read it again later, and reflect on the tone used.

Spending a few minutes to double check an email before clicking the irreversible “send” button may save you time and prevent any misunderstanding or conflict in the future.

By Karin Duro, Business Major – IUPUC

Work Cited

https://www.inc.com/betty-liu/11-worst-email-mistakes-everyone-makes.html

How words affect human behavior

One word can change your whole mood. They can make you go from happy to sad, mad, or grumpy. Words are very powerful! Words are the thoughts in our brain that come out. Words are used to help describe our emotions, and also play a huge part in our behavior. They can affect both positive and negative. Knowing what to say at the right time. Our brain is involved a lot with our words. It helps us process the information we are trying to say into words. Words are all around us and are huge impact on why we act the way we do sometimes.

One way that words affect behavior is the way we speak. Have you ever heard it’s not what you said it’s how you said it? It’s the tone from your voice. Tone is one reason a lot of our behavior is affected. The way you say sometimes play a role in the way people react to it. Many times, you don’t mean to use tone it just comes out like that. Another thing is using the right words. Ever been in a situation when you say the right words are the wrong time? Those are the worst times. We need to stop and think before we start talking. We need to choose words wisely and think how our words might affect someone. We need to learn to think before you speak and watch they tone you talk in.

One word that may affect my behavior more than yours is the “R-word” (retarded). That word will NEVER be in my vocabulary. I have a brother who has down syndrome, so that would to be is calling him a name. It is offensive to those who have a disability. When I hear that word, I get defensive, mad/angry, and try to ask the person that said it to us another word. However, for someone else it might just be another word to them it might not bother them like it does me. That word is part of people’s language, and the probably don’t even notice when they say it. Most of them don’t mean for it to be insult, but it still shouldn’t be a word they used. Next time try to use a better word.

There are positive and negative words. Try to throw-out the negative ones. Words like can’t, disappointed, or won’t. These words make us unhappy and bring us down. If you use them, you start to believe you can’t do things. Another thing that down is complaining all the time. Areas that cause people to get in uproars is religion, gender, age, or even gun control. These things affect our behavior tremendously. Try to look at think that are more positive.  Change them for worlds like can, will, accomplished, or even incredible. Words that will make you happier. You are believing in yourself, changing your vocab, and striving to do better will make you happier.  Try to start each day with something positive rather than negative.

Words are all around us and they can affect us. Learn to think before you speak and think about how your words affect other people. Not everyone is affected by the same word, so don’t be surprised if people act out differently than others.  Try to get the negative words out of vocab. Words are powerful, don’t forget that!

-by Brooke

The Art of Spoken Word

When we think of “Spoken word performance”, we often think of dusty brew houses, beret-adorned hipsters reciting their supposedly “Avant-Garde” poetry. On the surface, it can seem like an art form long dead.

That couldn’t be farther from the truth.

In fact, spoken word performance is thriving. Though it might be hard to recognize it as such: Spoken word lives on in perhaps one of the most popular genres to date: Rap music. Now, i’m not really a fan of Rap/Hip-Hop myself, but I have composed and studied various forms of poetry, rhyme, etc for years. Before I get too far ahead of myself, it’s a decent idea to ask: What is spoken word performance defined as, anyhow? It’s essentially any work of poetry that is specifically made to be recited aloud or performed as opposed to read. The line between typical “Musical style” performance and spoken word lies in the fact that traditional music vocals tend to center themselves around creating a melody, a sound pleasant to the ear. It is a performance that puts your needs first. Spoken Word, quite frankly, doesn’t give a damn.

Bonus points if you get the reference

Spoken word oftentimes had no accompanying music, and if it did, the music was centered around the words, not the other way around. And most Rap music tracks are written like that. In fact, “Freestyling” typically involves no accompanying music, possibly excepting a percussion beat to help keep the Emcee in rhythm.

I have, thus far spoken about Rap as a nebulous concept that relates to spoken word. It is worth noting that some things you might consider “Rap” wouldn’t fall under this category, as again, they’re centered around creating a melody pleasing to the ear, not on rhyme, wordplay, and meter. The vast majority of rap music, especially older stuff, is firmly in the spoken word category.

To understand the relationship between Rap and Spoken word, we would need to go back to the 1920’s. Specifically, back to Harlem. Around this time, the African-American community experienced a revival of Art, Music, Philosophy, and all manner of things that helped shape the creative identity of African American culture, the effects even rippling to this day. Spoken word poetry, of course, being a popular form of expression at the time. These Black Poets would rhyme about all manner of things, but frustration and struggle were recurring themes for many of them. Specifically, the struggles they faced as an oppressed racial minority mostly consigned to poverty. Around this sense of shared struggle, in fact, is where much of the cultural cohesion of the Harlem Renaissance took place. However, this was still “Conventional” oral poetry in practice. The beginnings of what we know as “Rap” wouldn’t emerge until the seventies. The rest, is history.

A video of the most famous Creative to come out of the Harlem Renaissance, Langston Hughes, reading one of his most iconic poems.

Obviously, some rappers utilize spoken word more than others, but perhaps one of the most subtly poetic MCs is also one of the most vulgar.

Stefan Burnett, better known as MC Ride, is the lyrical front-man of the experimental Rap trio Death Grips, and perhaps one of the most influential spoken word artists of our generation. It could be argued some of his tracks are so post-modernist as to defy the medium of spoken word altogether, but I would disagree. His vocals are the obvious center of the performance, oftentimes being discordant with the actual music. I could talk at length about his style, and how it really is spoken form in almost pure form, but perhaps showing you would do better:

Keep in mind, the first minute or so is an audio clip taken from an interview with Charles Manson.

What’s the point of this blog post? To, hopefully, convince you that spoken word performance is far from an aging, irrelevant, “Hipster” medium, but is alive and well. Even if it’s far from those dusty brew houses and their accursed poetry slams.

The Best of Both Worlds

Last week I was sitting in the auditorium of the War Memorial in Indy for the citizenship oath ceremony. All around me were excited faces from countries all over the world. I was wondering why so many people would be so excited to give up their citizenship of their country and then I realized that many of these faces had families that were living here or had spouses that they could only meet for a couple of months every year. Even though I understood their happiness and excitement, I was very confused about how I was feeling. On one hand I was happy that I would finally be able to vote, but on the other hand I was sad to be giving up my Indian citizenship. India. A country that I lived in for the first 10 years of my life. It was and will always be my home.

oath ceremony cartoon for blog

While sitting in that auditorium, I had a flashback to the day when my family moved to the United States. I was only 10 years old at that time and was so excited that I was moving to America. Growing up I had always heard so many wonderful things about America and how it is better than India. However, I think I was most excited that I would be in the same country as Disneyland (I was/still am a weird person who loves anything Disney). Looking back at that day though, I do not think I understood completely what it meant to move to the United States. I didn’t realize I wouldn’t be able to see my cousins, my uncles or my aunts. I didn’t realize I wouldn’t be able to hang out with my friends or have my favorite kind of street food or ride on two-wheelers. I never understood the emotional toll it would take on my parents to move away from their home and make a home in a completely different country.

Disney

11 years later, I am now a United States Citizen. I am actually grateful for the move to the United States. I am got to spend my teenage years growing up in a different culture. It made me realize the importance of being open minded to not only new experiences but also to new people. I am so grateful that I got the opportunity to experience two very different cultures. I have now become a bridge of these two cultures in my family. This move also made me realize who I wanted to be as a person. Having experienced the close mindedness of Indians and also the individuality of Americans, I have learned to be open minded but also have my family be a very important part of my life.

 

This move also made me realize what I wanted to do as a career. Being in touch with different kinds of people, I realized during high school that I wanted to do something that helps people live a better life. During the second year of my college career, I knew that I want to go into some kind of a therapy to help people deal with their emotions in a positive way.

India USA

Looking back at the short 22 years that I have been on this planet, I have learned so much from the American culture as well as the Indian culture. I am so thankful that my parents taught me at an early age how to quickly adapt to changes because of which I am where I am today and I think how I think today. During the first year after the move there was always a battle going on in my mind between America and India. However, throughout these years I have learned to bridge that gap and get the best of both worlds.

Cover Letters and Thank You Letters and Interviews, OH MY!

Are you looking for the real reason to use cover letters and send thank you letters? Look no further!

What is the real reason we use cover letters and thank you letters? Well, let me tell you. It definitely has nothing to do with lions and tigers and bears! I have a few good reasons you will want to use a cover letter and follow-up with a thank you letter.

Why a Cover Letter?

  • To show the employer how AWESOME you are
  • And to make them FLIP THE PAGE to your resume
  • This gives you a better chance to get the interview

There are a couple of things to be aware of though. When you’re writing your cover letter be sure not to brag but tell the employer how you can benefit the company. If you’re applying to a few different places, then be sure to change some of your wording in your cover letter for each company. Employers DO NOT have time to read pages about how great you are. It’s important to keep it short and sweet and to the point.

Cover Letter Info

Interview

Now, if everything goes right you’ll get the interview!

Why Send a Thank You Letter?

  • This is for after the interview.
  • It shows you have good manners, of course!
  • This is your last chance to leave a positive impression AND your last chance to get your name in front of them.
  • Did you forget to mention something in your interview? Thank you letters are the perfect chance to say it!

Thank You Letter Info

IMPORTANT

If where you’re applying to specifically asks that you don’t add a cover letter, then don’t. Not following instructions can cause you not to get the interview. So, make sure you know what the employer wants!

THANK YOU THANK YOU THANK YOU

I hope this helps anyone wondering why it’s important to use cover letters and thank you letters. Please let me know what you think! Best of luck to your future endeavors.

Emily Brugh – Business Major @ IUPUC

 

You on Paper

You as a person are ever changing. Just like yourself, your resume is ever changing as well. A resume is the professional part of yourself that you want to share with potential employers. On your resume you will include your contact information, work experience, and a list or references. A good resume should be concise to one page and appealing to the eye to read.

In the beginning of a career a resume may be a little short with less professional work experience and references. If you’ve never worked a professional job before you may list any experiences such as babysitting, responsibilities at home, or extracurricular activities at school.  References may be teachers, coaches, or family friends who can vouch for how responsible you are. This isn’t the ideal resume to have but everyone knows that you must start somewhere.

After having a career your resume will drastically change. Listing work experience with job responsibilities is a great resume upgrade. Even more important than that is the references you gain. Being able to list previous employers who you’ve done good work for can really set your resume apart. Overall your resume will contain more professional content that better reflects you in the professional world.

When going into the job market no matter how much you can put on your resume it is important to at least construct one. Making it eye appealing by using bullet points and different sized fonts is good for outlining different information. If you put in the effort and make what ever you put on the paper appealing employers will notice the effort you put in.

By Kyla Bessonov, Business Major, IUPUC

Is miscommunication A”peeling”?

It is impressive what role social media could play in the safety of a company. These days social media has a lot to do with miscommunications in the world or in businesses. One bad post can make or break a company depending on how many views or likes it gets. One social media post caught my eye. It is a twitter post from @awlilnatty. She went to the store Whole Foods. Whole foods is supposed to be about all natural foods and organic foods. Natalie stopped by a section of oranges. She noticed that the oranges were already pre-peeled and in a plastic container. Does that sound like all natural to you? Natalie didn’t think so either. She then went on twitter tagging Whole Foods and said, “If only nature would find a way to cover these oranges so we didn’t need to waste so much plastic on them”. Natalie got a lot of likes and views on her post as well as comments. Whole foods ended up commenting “Definitely our mistake. These have been pulled. We hear you, and we will leave them in their natural packaging: the peel”. Whole foods took advantage of going viral and decided to create a post with oranges in jars saying, “ is this more appealing”. Their post went viral because they were able to make light of a silly situation.
This is a great example of how careful we need to be when advertising something. My question is if she wouldn’t have seen the oranges packaged that way would Whole Foods have changed them to match their message? I feel the marketing department was not thinking when they packaged these oranges in plastic. I am glad they could make light of their blunder by their social media post.

https://www.clickz.com/12-times-brands-went-viral-for-the-wrong-reasons/95741/

6 Steps to an A on Your Presentation

  1. First Impressions Matter

Watch those baby steps! The first thing people notice is your theme. The wrong theme and your PowerPoint already failed. Play to your audience and ask yourself if this is something you would want to sit through. A clever title is a dead giveaway of your work and lets the viewer know what’s in store for them. Don’t drag down your points because your title was “Cow Farts” in a presentation about methane.

  1. Organization, Organization, Organization

Keeping pace with the presentation is what makes you a successful speaker, so don’t forget to organize your points. Make sure to introduce your main ideas before speaking them. Give the audience a simple sentence to prepare for the next section. Something as easy as, that was Organization next is Consistency.

  1. Consistency is Key

No one wants to see a bunch of random nonsense cluttering up your PowerPoint. Watch where you place your pictures and keep them even in every slide. Just keep it simple and stick to set transitions that can still grab attention but don’t distract from the importance. So, it still looks like the same presentation but with all the pizzazz you intended.

  1. Word Count Those Slides!!

Watch the words on your slides no one really wants to sit through a presentation anyway so don’t add an essay on top of it. Stick to main ideas, unless you’re quoting something directly the PowerPoint is to aid your audience, not your script.

  1. Summarize and Conclude

Make it a spectacular finish and summarize your points for your audience. This can help them catch up on details they missed or allow them to review your points for questions at the end. If you want your audience to remember your points repetition is a surefire method of success. It lets your viewers relax and enjoy your presentation instead of working to learn it even after you are done.

  1. Spell Check

Never forget to review your presentation for clear errors when its done. It is always best to have someone else check your work but since we all know you did this an hour before it was due at least spell check your work. There is a big difference between “your” work, and “you’re” work.

There are a few tips to give yourself a shot at an A even if you aren’t a strong presenter. A good presentation doesn’t make quality materials, but it sure does disguise crap.

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