Ad Web Audience Targeting

October 5, 2015 at 7:42 pm (Advertising, Business Conflicts, Business Ethics, communication, Communication Problems, Comparison and contrast, Conflict, Education, Effective Communication, Forbes, Internet Consensus)
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Defining and targeting an audience are vital steps in great communication.  In publications, the ads are an excellent representation of who the targeted audience is.  Websites of these publications also target an audience but with an added dimension, the ability to individually target the viewer (audience.)  The ads vary by the choices selected within the publication website thus, redefining the audience.

Forbes website was the chosen publication to illustrate this changing targeted audience.  On the homepage of Forbes, the ads are geared toward a well-defined target group.  The initial ads were for Wall Street Journal; government tax programs; CD bank rates; oil dividends; filmmaking courses; and senior cell phone plans.  Together, these ads are for older wealthy businessmen. These are representative of the homepage initial ads.  The target audience is towards one who is interested in financial issues of taxes, CD notes, dividends, and business news from the WSJ…a businessman of diverse monetary concerns.  Definitely, the “senior plan” refers to an older generation.  The filmmaking courses also reinforce the older target group with an advertisement for a new hobby or starting a new business.  This is an extremely focused target audience.

Having the advantage of real-time viewing, websites can narrow the target audience.  When a viewer chooses a selection, a story or an article, the site chooses ads focusing on the audience’s interests.  If the chosen article deals with businesses with negative issues then the ads may change to customer service aids for businesses, insurance ads, or company improvement ads.  Relating the ads to the different types of articles narrows the targeted audience.

Another audience-targeting dimension of websites is third party advertising, directly targeting the individual viewer.  Third party advertising is advertisers which monitor viewers’ web surfing on their computers.  Directing ads of the real-time viewer’s interests allows the publication to broaden its audience.  These viewer-interest ads frame the articles with familiar and personal target ads.  Even though these ads may not have any connection with the article or the publication, the audience is familiar with these ads.  This frame may keep them reading the articles.  This allows for various changes so the targeted audience is the viewer even if the viewers do not fit the original targeted audience.  A young want-to-be businesswoman planning to start her own business would now be a targeted audience.  This real-time changing redefines the target audience as the current viewer to keep them interested in the publication even if they may not initially seem to be the audience targeted.

Concluding, this publication’s ads were aimed at a senior population of wealthy businessmen.  In general, this is the overall targeted audience but with websites drawing in different audiences with a specific article, the website uses ads to include the new audience in real-time viewing.  This advantage allows websites to reframe the site to include the viewer.  This is the magic of website ads – framing articles with advertising content this viewer is interested in seeing.

By Kentrina Freeman, Liberal Arts Major – IUPUC

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Writing Different Types of Business Reports

August 16, 2011 at 10:55 am (Effective Communication)
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The following is an article written by Robin Fritz for eHow.com’s Money feature:

In the business world, good writing can get you noticed, hired and promoted.  And, much like a Super Bowl commercial, a well written report is an opportunity to highlight your skills.  But as a busy manager, how do you write a business report?  The following tips will help you tackle a variety of reports:

Know your purpose.  What have you been asked to do?  Are you providing information only?  Then, you’re writing an informational report.  Are you analyzing a problem and making recommendations to solve it?  If so, you’re writing an analytical report.  Are you describing a conference, meeting, or monthly progress on a project?  Then, you’re writing a standard report.  Knowing your purpose keeps you on target.  It gives you focus.

Identify your audience.  Who are you writing to – a client?  Your supervisor?  That individual is your primary audience.  But what if your supervisor shows it to her supervisor?  Then, you have a secondary audience.  Knowing potential audiences will help you identify the proper tone, whether formal or informal.

Analyze your audiences.  What do your audiences know about this topic?  Do you need to educate them?  Can you use industry jargon?  Analyzing your audience helps you avoid leaving out key information.  It saves you – and your audience – time.

Research your topic.  Brainstorm ideas.  What information already exists and what’s missing?  What sources are trusted by your audience?  Asking key questions gives you a research plan for your business report and gets you moving in the right direction.

Organize your research.  Look for relationships.  Ignore irrelevant information. Identify your strongest ideas and start your business report with them.  Good organization builds an outline and – most importantly – helps avoid writer’s block.

Compose your report.  Adopt a conversational tone.  Avoid trite business phrases like “per your request.”  Use vivid, precise language.  Focus on being clear and concise.  Use transitional expressions.

Revise and proofread your work.  Edit with “fresh eyes” only.  Review your content – are you satisfied?  If not, re-write.  Proofread for spelling, grammar and formatting.  Use your spell checker, but DON’T rely on it.  Verify noun/verb/pronoun agreement.  Check for page numbers.  Error free work is an advertisement for your skills.  Take the time to proofread carefully.

Evaluate the final product.  Did you achieve your purpose?  Does your tone match your audience?  Did you do justice to the topic?  Is it free from errors?  If you can say yes, congratulations!  You have a business report of which you can be proud.

http://www.ehow.com/how_6107127_write-different-business-reports.html

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