Ad Web Audience Targeting

October 5, 2015 at 7:42 pm (Advertising, Business Conflicts, Business Ethics, communication, Communication Problems, Comparison and contrast, Conflict, Education, Effective Communication, Forbes, Internet Consensus)
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Defining and targeting an audience are vital steps in great communication.  In publications, the ads are an excellent representation of who the targeted audience is.  Websites of these publications also target an audience but with an added dimension, the ability to individually target the viewer (audience.)  The ads vary by the choices selected within the publication website thus, redefining the audience.

Forbes website was the chosen publication to illustrate this changing targeted audience.  On the homepage of Forbes, the ads are geared toward a well-defined target group.  The initial ads were for Wall Street Journal; government tax programs; CD bank rates; oil dividends; filmmaking courses; and senior cell phone plans.  Together, these ads are for older wealthy businessmen. These are representative of the homepage initial ads.  The target audience is towards one who is interested in financial issues of taxes, CD notes, dividends, and business news from the WSJ…a businessman of diverse monetary concerns.  Definitely, the “senior plan” refers to an older generation.  The filmmaking courses also reinforce the older target group with an advertisement for a new hobby or starting a new business.  This is an extremely focused target audience.

Having the advantage of real-time viewing, websites can narrow the target audience.  When a viewer chooses a selection, a story or an article, the site chooses ads focusing on the audience’s interests.  If the chosen article deals with businesses with negative issues then the ads may change to customer service aids for businesses, insurance ads, or company improvement ads.  Relating the ads to the different types of articles narrows the targeted audience.

Another audience-targeting dimension of websites is third party advertising, directly targeting the individual viewer.  Third party advertising is advertisers which monitor viewers’ web surfing on their computers.  Directing ads of the real-time viewer’s interests allows the publication to broaden its audience.  These viewer-interest ads frame the articles with familiar and personal target ads.  Even though these ads may not have any connection with the article or the publication, the audience is familiar with these ads.  This frame may keep them reading the articles.  This allows for various changes so the targeted audience is the viewer even if the viewers do not fit the original targeted audience.  A young want-to-be businesswoman planning to start her own business would now be a targeted audience.  This real-time changing redefines the target audience as the current viewer to keep them interested in the publication even if they may not initially seem to be the audience targeted.

Concluding, this publication’s ads were aimed at a senior population of wealthy businessmen.  In general, this is the overall targeted audience but with websites drawing in different audiences with a specific article, the website uses ads to include the new audience in real-time viewing.  This advantage allows websites to reframe the site to include the viewer.  This is the magic of website ads – framing articles with advertising content this viewer is interested in seeing.

By Kentrina Freeman, Liberal Arts Major – IUPUC

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Ad Web Audience Targeting

October 5, 2015 at 7:30 pm (Advertising, Business Ethics, communication, Education, Effective Communication, Forbes, Internet Consensus, Marketing, Overseas Business Conflicts)
Tags: , , , , , ,

Defining and targeting an audience are vital steps in great communication.  In publications, the ads are an excellent representation of who the targeted audience is.  Websites of these publications also target an audience but with an added dimension, the ability to individually target the viewer (audience.)  The ads vary by the choices selected within the publication website thus, redefining the audience.

Forbes website was the chosen publication to illustrate this changing targeted audience.  On the homepage of Forbes, the ads are geared toward a well-defined target group.  The initial ads were for Wall Street Journal; government tax programs; CD bank rates; oil dividends; filmmaking courses; and senior cell phone plans.  Together, these ads are for older wealthy businessmen. These are representative of the homepage initial ads.  The target audience is towards one who is interested in financial issues of taxes, CD notes, dividends, and business news from the WSJ…a businessman of diverse monetary concerns.  Definitely, the “senior plan” refers to an older generation.  The filmmaking courses also reinforce the older target group with an advertisement for a new hobby or starting a new business.  This is an extremely focused target audience.

Having the advantage of real-time viewing, websites can narrow the target audience.  When a viewer chooses a selection, a story or an article, the site chooses ads focusing on the audience’s interests.  If the chosen article deals with businesses with negative issues then the ads may change to customer service aids for businesses, insurance ads, or company improvement ads.  Relating the ads to the different types of articles narrows the targeted audience.

Another audience-targeting dimension of websites is third party advertising, directly targeting the individual viewer.  Third party advertising is advertisers which monitor viewers’ web surfing on their computers.  Directing ads of the real-time viewer’s interests allows the publication to broaden its audience.  These viewer-interest ads frame the articles with familiar and personal target ads.  Even though these ads may not have any connection with the article or the publication, the audience is familiar with these ads.  This frame may keep them reading the articles.  This allows for various changes so the targeted audience is the viewer even if the viewers do not fit the original targeted audience.  A young want-to-be businesswoman planning to start her own business would now be a targeted audience.  This real-time changing redefines the target audience as the current viewer to keep them interested in the publication even if they may not initially seem to be the audience targeted.

Concluding, this publication’s ads were aimed at a senior population of wealthy businessmen.  In general, this is the overall targeted audience but with websites drawing in different audiences with a specific article, the website uses ads to include the new audience in real-time viewing.  This advantage allows websites to reframe the site to include the viewer.  This is the magic of website ads – framing articles with advertising content this viewer is interested in seeing.

By Kentrina Freeman, Liberal Arts Major – IUPUC

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Learning from Kid President

December 4, 2014 at 1:14 am (Motivation)
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It doesn’t matter what someone is working on, they are sooner or later going to get tired and lose motivation in what they are doing. Everybody needs a pick me up every once in a while. A very good video to watch to get the motivation that is needed to finish the last stride of something is Kid President: Pep Talk. For those who have not seen this video, it is a little kid named Robby Novak who gives a little “pep talk” on how to get through something or even a rough patch in someone’s life.

In the beginning, he starts out by stating “stop being boring it’s easy to be boring everybody can be boring” this is saying be yourself. Don’t do what everybody else is doing, do something that makes you unique. Then, he goes into saying that “Life isn’t a game” and “If it was a game we would be on the same team”. This is stating that everything that we do is together. We all have to share this world so be kind to one another and work together. He goes into saying “this is life people we got air going through our nose and got a heartbeat that means it’s time to go do something”. He is stating you are still alive so don’t waste your time while you still have it. Go out and do what you want to do and follow your dream.

He goes into the Robert Frost poem “The Road Not Taken” and says the quote “Two roads diverged and I took the road less traveled”. He took the road that nobody takes or as some would say the harder road to take to complete a goal. Then he says “It hurt man! rocks, thorns, glass” and he even states that his pants broke. With him saying this it says that sometimes there isn’t an easy way to do something. A lot of time someone will have a rough time getting to a certain goal that they want to accomplish. After all of that though he says “I would lead the road to awesome” Which states after you get through that rough patch, and get through all the thorns and glass there is something special waiting for you at the end of the journey.

He goes into “What if Michael Jordan would have quit? What if he would have quit in high school when he didn’t make the team? Then he would have never made Space Jam.” Of Michael Jordan would have quit his goal and dream back in high school when he got cut, he wouldn’t have been one of the best players of all time and wouldn’t have made Space Jam. Kid President is meaning Space Jam as MJ’s something great that he accomplished and it would have never happened if he would have just given up and not followed through with his dream.

He encourages the audience with “What will your Space Jam be? What will you create that will make the world awesome? Nothing if you keep sitting there” This shows the audience listening to the video that nothing is just going to fall right into their laps. They have to put effort and work hard into what they want to accomplish in life and their goals. How will they ever find out if they can accomplish the journey if they just sit there and do nothing? One of the last things he says is “We can cry about it or we can dance about it” stating anybody can sit there and not do it and complain about it, or they can have a positive mind and look at what they will get after the goal they want is accomplished.

Kid President is a very excellent video for anybody who has not seen it I highly encourage you to watch it. If ever someone is feeling a little stressed or has a loss of motivation this is a very good video to watch. He says at the very end “What do I know. I’m just a kid.” If a kid can say all this stuff about be motivated and getting up and doing something an adult should be very motivated to go out and accomplish what they want.

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What Do Your Walls Say About You?

June 28, 2012 at 11:49 am (Effective Communication)
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Stop what you’re doing right now and look.  Look at the walls in your office if you have one.  Scan the top of your desk, your file cabinets, side tables, computer stations, ect.

If this person were an attorney, would you trust him with your case?

Look with fresh eyes as if it were someone else’s office.

What do you see?  Controlled chaos?

What does it say about you?  Neat? Disorganized?  Unproductive?  A potential fire hazard in the making?

Business professionals should be use to thinking about their appearance by now.  Every wise manager knows that, on the job, you dress for the position you want, not the one you have.  But how often do those same people think about what message their surroundings are saying to others?

Your work environment maybe be your happy place on the job, but the message it sends to others should be consistent with the one you’re trying to send through your appearance, your skills, your conversations, etc.

Impressive!

Do they clash?  Or do they support each other?

In today’s competitive market, don’t overlook this crucial piece of the puzzle. When it comes to your workspace, consider these items:

–         Does your workspace convey efficiency and organization?  Or are your walls lost opportunities to sell yourself instead?

–         Is your college degree (should you have one or more) prominently displayed on the walls?  If not, get it up there.  If you don’t have walls or can’t hang personal items, invest in a small table-top easel and place it on a filing cabinet or side table.

–         Do you have any awards, merits or other honors that are frame worthy and display friendly?  If so, put them out there too, but avoid clutter.  The idea is, if you have professional designations to brag about, do so in a tasteful manner.

Now that’s more like it!

–         Is your desktop some place where pieces of paper go to die?  If so, now is the time to get organized.  Raid the supply cabinet for hanging file folders, develop a system, then use it.

–         But don’t wipe the slate completely clean!  A wide open expanse of clean desk top may be nirvana to neat freaks but to others it may say this person doesn’t have enough to do. 

The point is, bring order to the chaos, promote your accomplishments and send a message that you’re organized and dependable.  If it looks and sounds like you know what you’re doing, people usually will believe you.

– Robin Fritz, Adjunct Lecturer, Division of Business, Indiana University – Columbus

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Internet Consensus and IUPUC

November 15, 2011 at 11:00 am (Internet Consensus)
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If you go to the dictionary or Google the term “internet consensus” you won’t find much, if anything; believe me I tried. However unfamiliar the term may seem, the concept is something we are all acquainted with. Internet consensus is simply creating a format on the internet for people to collectively put their thoughts and opinions. Then you have a large source of information ready and available to you for whatever the purpose of collecting the data was for. I have three prime examples of internet consensus:

2002: M&M color change
Changing colors isn’t a new procedure for M&M’s. They changed their tan M&M to blue back in 1995. They had the choice of blue, pink, or purple and had to call a 1-800-FUN-COLOR hotline to place their vote. What about internet consensus?  It wasn’t until 2002 that M&M decided to introduce another new color, but this time voting was done via the internet. The choices were pink, purple or aqua. There were advertisements abroad, all over the world. Consumers were invited to go online to M&M Global Vote and vote for the next color. M&M marketed this new campaign to all sorts of media. In one particular instance M&M had put a voting poll on the AOL homepage, and in a single day registered over 600,000 votes! After the time was up, the internet consensus determined that purple was to be the new M&M color.

2009: Live Music by Mass Animation    <watch video here>
Mass Animation, a computer graphics company out of California, teamed up with Facebook to create an interactive consensus with Facebook users. People had the option to download software that had unfinished clips of a possible story line and make it their own. They then submitted their short film layout and people could then vote on them. The winning submission with the most votes won a Dell XPS System, and every week the submission with the most votes won $500 per shot. Once the polls were closed, Mass Animation studios then finished the short film and Sony then showed the short film on the big screen with Planet 51. The internet consensus produced a high quality and entertaining short film.

2010: DEWmocracy <get out and vote!>  <watch video here>
Pepsi knew it had a fan craze base with Mountain Dew products and wanted to provide tasty options to its many loving fans. They provided the simplest solution: give them what they want! Pepsi created a very comprehensive poll method allowing their fans to choose everything about the new product: the flavor,  color, name, label design and fans even had the option to choose which campaign companies would make the new commercials. That’s not all! Then they finally had the option to choose one of the three drinks they created to be the new mountain dew product. Geniuses.

IUPUC
With the knowledge that internet consensus is successful and can provide profitable data, how do we implement that at IUPUC? It would be simple for IUPUC to question their students with an on screen poll installed on all the lab computers. A lot of people are investing in smart phones and use an IU mobile app. IUPUC could use that app to retrieve poll answers. So what kind of information would IUPUC receive through internet consensus? IUPUC could ask the students and teachers about what kind of new lunch item they would like to see at the café. Ask the students what class they would really be interested in taking that isn’t provided. Come up with community volunteer ideas and let the students decide on which one they would like to participate in. Find out what pressing topics we are interested in and give those majoring in journalism an opportunity to write about what we want to know more about. Any information that IUPUC needs to come to conclusions or for research can be done through internet consensus via webpages, mobile apps, Facebook, Twitter and more.

By: Amanda Jo Lucas, Business Entrepreneurship Major – IUPUC

<additional dewmocracy video> <additional dewmocracy video>

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