Ad Web Audience Targeting

Defining and targeting an audience are vital steps in great communication.  In publications, the ads are an excellent representation of who the targeted audience is.  Websites of these publications also target an audience but with an added dimension, the ability to individually target the viewer (audience.)  The ads vary by the choices selected within the publication website thus, redefining the audience.

Forbes website was the chosen publication to illustrate this changing targeted audience.  On the homepage of Forbes, the ads are geared toward a well-defined target group.  The initial ads were for Wall Street Journal; government tax programs; CD bank rates; oil dividends; filmmaking courses; and senior cell phone plans.  Together, these ads are for older wealthy businessmen. These are representative of the homepage initial ads.  The target audience is towards one who is interested in financial issues of taxes, CD notes, dividends, and business news from the WSJ…a businessman of diverse monetary concerns.  Definitely, the “senior plan” refers to an older generation.  The filmmaking courses also reinforce the older target group with an advertisement for a new hobby or starting a new business.  This is an extremely focused target audience.

Having the advantage of real-time viewing, websites can narrow the target audience.  When a viewer chooses a selection, a story or an article, the site chooses ads focusing on the audience’s interests.  If the chosen article deals with businesses with negative issues then the ads may change to customer service aids for businesses, insurance ads, or company improvement ads.  Relating the ads to the different types of articles narrows the targeted audience.

Another audience-targeting dimension of websites is third party advertising, directly targeting the individual viewer.  Third party advertising is advertisers which monitor viewers’ web surfing on their computers.  Directing ads of the real-time viewer’s interests allows the publication to broaden its audience.  These viewer-interest ads frame the articles with familiar and personal target ads.  Even though these ads may not have any connection with the article or the publication, the audience is familiar with these ads.  This frame may keep them reading the articles.  This allows for various changes so the targeted audience is the viewer even if the viewers do not fit the original targeted audience.  A young want-to-be businesswoman planning to start her own business would now be a targeted audience.  This real-time changing redefines the target audience as the current viewer to keep them interested in the publication even if they may not initially seem to be the audience targeted.

Concluding, this publication’s ads were aimed at a senior population of wealthy businessmen.  In general, this is the overall targeted audience but with websites drawing in different audiences with a specific article, the website uses ads to include the new audience in real-time viewing.  This advantage allows websites to reframe the site to include the viewer.  This is the magic of website ads – framing articles with advertising content this viewer is interested in seeing.

By Kentrina Freeman, Liberal Arts Major – IUPUC

Ad Web Audience Targeting

Defining and targeting an audience are vital steps in great communication.  In publications, the ads are an excellent representation of who the targeted audience is.  Websites of these publications also target an audience but with an added dimension, the ability to individually target the viewer (audience.)  The ads vary by the choices selected within the publication website thus, redefining the audience.

Forbes website was the chosen publication to illustrate this changing targeted audience.  On the homepage of Forbes, the ads are geared toward a well-defined target group.  The initial ads were for Wall Street Journal; government tax programs; CD bank rates; oil dividends; filmmaking courses; and senior cell phone plans.  Together, these ads are for older wealthy businessmen. These are representative of the homepage initial ads.  The target audience is towards one who is interested in financial issues of taxes, CD notes, dividends, and business news from the WSJ…a businessman of diverse monetary concerns.  Definitely, the “senior plan” refers to an older generation.  The filmmaking courses also reinforce the older target group with an advertisement for a new hobby or starting a new business.  This is an extremely focused target audience.

Having the advantage of real-time viewing, websites can narrow the target audience.  When a viewer chooses a selection, a story or an article, the site chooses ads focusing on the audience’s interests.  If the chosen article deals with businesses with negative issues then the ads may change to customer service aids for businesses, insurance ads, or company improvement ads.  Relating the ads to the different types of articles narrows the targeted audience.

Another audience-targeting dimension of websites is third party advertising, directly targeting the individual viewer.  Third party advertising is advertisers which monitor viewers’ web surfing on their computers.  Directing ads of the real-time viewer’s interests allows the publication to broaden its audience.  These viewer-interest ads frame the articles with familiar and personal target ads.  Even though these ads may not have any connection with the article or the publication, the audience is familiar with these ads.  This frame may keep them reading the articles.  This allows for various changes so the targeted audience is the viewer even if the viewers do not fit the original targeted audience.  A young want-to-be businesswoman planning to start her own business would now be a targeted audience.  This real-time changing redefines the target audience as the current viewer to keep them interested in the publication even if they may not initially seem to be the audience targeted.

Concluding, this publication’s ads were aimed at a senior population of wealthy businessmen.  In general, this is the overall targeted audience but with websites drawing in different audiences with a specific article, the website uses ads to include the new audience in real-time viewing.  This advantage allows websites to reframe the site to include the viewer.  This is the magic of website ads – framing articles with advertising content this viewer is interested in seeing.

By Kentrina Freeman, Liberal Arts Major – IUPUC

Pro and Cons of Telecommuting

I believe that telecommuting started to become popular in the twenty first century.  This is when computer and Internet technology really started to advance.  More people than ever before now own a cell phone.  Very powerful computers including laptop computers started to become very affordable and popular for people to own in their own home.  High speed broadband Internet became much more affordable and available to many more people than in the past.  There was also the desire for more people to be able to spend more time with their family at home than to have to travel to and from work each day.

The major advantage for someone to telecommute is the ability to work from home.  I do believe that this can be a major advantage for many people.  Some people have families with children where they would like to stay close to at home.  In this case telecommuting can be a major advantage to them if the job has very flexible hours working in a very relaxing environment at home.  Most people that do telecommute every day from home have a separate area in their home away from the rest of their family so that they can focus on their work.  I do believe that telecommuting is very popular for stay at home parents.

Telecommuting can reduce the amount of money that is spent on gas.  With gas prices over three dollars a gallon now in many parts of the country, it might make sense to work from home more often than to drive to work every day.  This can really benefit the environment.  The life of a person’s car can be extended as well by not driving to work everyday. The telecommuter might be able to focus more doing their work from home then having to deal with the daily office distractions.

Telecommuting might also open up the job market for some individuals.  The economy in the U.S. is not really doing well right now.  Some people might have to look for a telecommuting job online in another state.  In the past if someone wanted to work for a company in another state, they more than likely had to relocate to another state.  Now they can just work from home anywhere if they were to get hired.  Telephones including cell phones, web cams,  and video conferencing might be used if the telecommuter has to talk with coworkers and managers in another state.

The major disadvantage of telecommuting is that there is no daily social interaction with coworkers and managers.  This could make it harder for some telecommuters to get promoted because managers do not see their employees daily.  Telecommuters can also sometimes be lonely.  The telecommuter has to really be self-motivated to be able to work every day from home because some people consider the home to be a place to relax and not work.  Some people might have a hard time separating their work life from their personal life working at home everyday.  Telecommuters working from home might be easily distracted from work if they do not have a separate area in their home for work.

Telecommuting does have some advantages and disadvantages.  Full time telecommuting is not for everyone.  It depends on what the person’s personal situation is at home and what type of job they would prefer to do for a living.  I do believe that full time telecommuting is not for someone who is single because they might desire the social interaction with people by going to work every day.   A telecommuting job might be more appealing for someone that has a family at home.

Personally, I do not believe that I would like or enjoy a full time telecommuting job but I would consider a job with some telecommuting work at home after I am done with college.  I would be someone that would enjoy going to work every day and having interaction with my coworkers and managers than someone that just does their work on the computer at home every day.  There are many benefits to a job that has some part time telecommuting.

I do believe that telecommuting will keep on getting more popular in the future because technology just keeps on advancing.

By Eric Shepherd-IUPUC Business Major, Ivy Tech Alumni

Interviews from hell – what not to wear and what not to say

Many people may not realize this, but studies have shown that it only takes 20-30 seconds to make a lasting impression in a job interview.  This is an extremely important factor that should not be taken lightly.  There are several things you should be aware of when attempting to make a positive lasting impression.  Factors such as appearance, body language, timing and even your hand shake can make or break your odds of getting the job.Bad Interview

When it comes to interviewing, your appearance is very important.  Some examples of apparel and accessories that should NEVER be worn to an interview include: hats, sunglasses, t-shirts, headphones, bright or large decorative clothing, short skirts, sandals/flip-flops, heavy makeup, facial piercings, visible tattoos, short sleeve shirts and strong perfumes or cologne.

Now that you know what not to wear, you should also know what not to say in an interview.  It’s difficult to anticipate and prepare for all the questions you’re going to be asked, but here are a few common questions that you should be prepared for.

Why do you want to work for our company?

Wrong Response:  I need a job bad, and I’ve been turned down everywhere else.

Interview-What Not to SayAppropriate Response:  After visiting the company’s web site and learning more about the success the company has had in the industry, I’m confident this will be a rewarding place to work and continue to grow as a professional.

 

Why do you want a new job?

Wrong Response:  I don’t get along with my boss, and my coworkers are difficult to work with.

Appropriate Response:  I’m looking for new and exciting challenges in an environment where I can use my skills to help my employer’s company succeed.

Why should we hire you?

Wrong Response:  I have a gambling problem, and I really need to pay off my debt.

Appropriate Response:  I have the skills to hit the ground running.  Now that I know more about what you are looking for, I’m even more confident that I can exceed your expectations.

Knowing what to wear and what to say takes practice, time and effort.  Do your research, dress for success, and do your best.  You are unlikely to get hired after every interview, but you are very likely to learn something from each interview.

For more great examples of Job Interview Dos and Don’t, please check out Vault Video’s Guide to Interview Dos and Don’ts.

By Brent Humphress, Business Major -IUPUC

If You Post It, They Will Come….

Welcome to the X204 Project!  We are a group of business communication students at Indiana University – Purdue University’s Columbus campus.  Together, we are exploring workplace-oriented communication topics in a social media format.

Failure to practice good communication habits can stop your forward career progress.

Beginning in September of 2011, we will post weekly topics focused on communicating effectively in a business environment.  And, as real communication is a two-way street, we welcome your feedback!