Ad Web Audience Targeting

Defining and targeting an audience are vital steps in great communication.  In publications, the ads are an excellent representation of who the targeted audience is.  Websites of these publications also target an audience but with an added dimension, the ability to individually target the viewer (audience.)  The ads vary by the choices selected within the publication website thus, redefining the audience.

Forbes website was the chosen publication to illustrate this changing targeted audience.  On the homepage of Forbes, the ads are geared toward a well-defined target group.  The initial ads were for Wall Street Journal; government tax programs; CD bank rates; oil dividends; filmmaking courses; and senior cell phone plans.  Together, these ads are for older wealthy businessmen. These are representative of the homepage initial ads.  The target audience is towards one who is interested in financial issues of taxes, CD notes, dividends, and business news from the WSJ…a businessman of diverse monetary concerns.  Definitely, the “senior plan” refers to an older generation.  The filmmaking courses also reinforce the older target group with an advertisement for a new hobby or starting a new business.  This is an extremely focused target audience.

Having the advantage of real-time viewing, websites can narrow the target audience.  When a viewer chooses a selection, a story or an article, the site chooses ads focusing on the audience’s interests.  If the chosen article deals with businesses with negative issues then the ads may change to customer service aids for businesses, insurance ads, or company improvement ads.  Relating the ads to the different types of articles narrows the targeted audience.

Another audience-targeting dimension of websites is third party advertising, directly targeting the individual viewer.  Third party advertising is advertisers which monitor viewers’ web surfing on their computers.  Directing ads of the real-time viewer’s interests allows the publication to broaden its audience.  These viewer-interest ads frame the articles with familiar and personal target ads.  Even though these ads may not have any connection with the article or the publication, the audience is familiar with these ads.  This frame may keep them reading the articles.  This allows for various changes so the targeted audience is the viewer even if the viewers do not fit the original targeted audience.  A young want-to-be businesswoman planning to start her own business would now be a targeted audience.  This real-time changing redefines the target audience as the current viewer to keep them interested in the publication even if they may not initially seem to be the audience targeted.

Concluding, this publication’s ads were aimed at a senior population of wealthy businessmen.  In general, this is the overall targeted audience but with websites drawing in different audiences with a specific article, the website uses ads to include the new audience in real-time viewing.  This advantage allows websites to reframe the site to include the viewer.  This is the magic of website ads – framing articles with advertising content this viewer is interested in seeing.

By Kentrina Freeman, Liberal Arts Major – IUPUC

Ad Web Audience Targeting

Defining and targeting an audience are vital steps in great communication.  In publications, the ads are an excellent representation of who the targeted audience is.  Websites of these publications also target an audience but with an added dimension, the ability to individually target the viewer (audience.)  The ads vary by the choices selected within the publication website thus, redefining the audience.

Forbes website was the chosen publication to illustrate this changing targeted audience.  On the homepage of Forbes, the ads are geared toward a well-defined target group.  The initial ads were for Wall Street Journal; government tax programs; CD bank rates; oil dividends; filmmaking courses; and senior cell phone plans.  Together, these ads are for older wealthy businessmen. These are representative of the homepage initial ads.  The target audience is towards one who is interested in financial issues of taxes, CD notes, dividends, and business news from the WSJ…a businessman of diverse monetary concerns.  Definitely, the “senior plan” refers to an older generation.  The filmmaking courses also reinforce the older target group with an advertisement for a new hobby or starting a new business.  This is an extremely focused target audience.

Having the advantage of real-time viewing, websites can narrow the target audience.  When a viewer chooses a selection, a story or an article, the site chooses ads focusing on the audience’s interests.  If the chosen article deals with businesses with negative issues then the ads may change to customer service aids for businesses, insurance ads, or company improvement ads.  Relating the ads to the different types of articles narrows the targeted audience.

Another audience-targeting dimension of websites is third party advertising, directly targeting the individual viewer.  Third party advertising is advertisers which monitor viewers’ web surfing on their computers.  Directing ads of the real-time viewer’s interests allows the publication to broaden its audience.  These viewer-interest ads frame the articles with familiar and personal target ads.  Even though these ads may not have any connection with the article or the publication, the audience is familiar with these ads.  This frame may keep them reading the articles.  This allows for various changes so the targeted audience is the viewer even if the viewers do not fit the original targeted audience.  A young want-to-be businesswoman planning to start her own business would now be a targeted audience.  This real-time changing redefines the target audience as the current viewer to keep them interested in the publication even if they may not initially seem to be the audience targeted.

Concluding, this publication’s ads were aimed at a senior population of wealthy businessmen.  In general, this is the overall targeted audience but with websites drawing in different audiences with a specific article, the website uses ads to include the new audience in real-time viewing.  This advantage allows websites to reframe the site to include the viewer.  This is the magic of website ads – framing articles with advertising content this viewer is interested in seeing.

By Kentrina Freeman, Liberal Arts Major – IUPUC

Promotional Publications

As I flip through various issues of the widely recognized publication, Sports Illustrated, certain components of the magazine stand out to me. Most prominent of course is the reasonably consistent pages that appeal to a reader. In today’s day and age, marketing and advertising is crucial to a company’s growth and development. That being said, businesses and publications alike are strategically placing ads that appeal to a reader in their magazines that will generate a response.

After I learned I would be writing this blog, I gathered all of the Sports Illustrated issues laying around my house and also made a trip to the local high school library at which I work on occasion. Between the two, I was able to accumulate a hefty stack of issues sufficient enough to satisfy a Doctor’s office for a few months. I began to dissect the magazines page by page and quickly saw my expectations were accurate: Sports Illustrated directs its ads to young adults and athletes.

After close scrutiny, a reader could generalize that the ads in Sports Illustrated are directed towards the younger generations of our society. Empirically speaking, the ads typically appeal to readers who want to be “hip, stylish and trendy” while also maintaining an athletic appearance. In terms of gender, the ads are most certainly geared towards young to middle aged men. With repeated occurrences of ads from companies like Viagra, Gatorade and Nike, I believe it is safe to say that our target market is quite apparent.

In conclusion, Sports Illustrated is able to provide an interesting publication while also providing applicable ads that a reader can relate to. That being said, it can be concluded that the ads in Sports Illustrated are directed towards, but not limited to, young to middle age males that have an interest in sports and also directed towards an athlete of any age.

By: Josh Davidson, Business Major, IUPUC

Oversea Conflict

Going overseas can be stressful for many people, especially if it is for a business assignment. Even though it may be stressful there are many ways to try to help make it less stressful. A good way to help with this stressful situation is to be prepared for talking with foreign co-workers. There are many ways to prepare for this like, knowing which country the assignment is in, the length of the assignment, and learn some about their culture.

Upon getting tasked to an assignment in a foreign country, first figure out which country it will be in. Knowing which country the assignment will be in will help to break the language barrier if there is one. The co-workers may speak the same language or they may speak the one common in their country. Knowing what language your co-workers speak will help to know if there will be a language barrier that could cause problems. If there is going to be a language barrier, then the best thing to do would be to learn more about their language. When learning another language some research is going to have to be done in order to efficiently learn the language. The amount of their language that would need to be learned would have to depend on the length of the assignment.

The length of the assignment can determine a lot about how prepared a person needs to be when going on an overseas assignment. If a person is only going to be there for about a week or two then some language should be learned. For this short amount of time, a person should be prepared enough that the language will not be a problem for them to speak and understand, but the person would not need to become fluent in the language. However, if the person is going to be on the assignment for a year or more, then the language should be more familiar to them before they leave.

The knowledge of the culture of the country is very important to know in order to be prepared for an overseas assignment. Knowing the culture is very important especially if the person has to do any public speaking. Some cultures can have different meanings to things than other countries. For instance, in the United States the cuss words are different from the cuss words of Great Britain. Therefore, something that would mean nothing in the U.S. can cause some conflict if unknowingly said in Great Britain. Another big example would be hand gestures, like the okay hand symbol. This is normal everyday behavior in the U.S. that means okay, but in other countries this symbol would be ‘flipping someone off’. To be prepared for speaking to foreign co-workers knowing the culture is a big one to ensure that there would not be any conflict or awkward situations.

Being unprepared for a business assignment overseas can be very stressful. The best way to reduce stress during this situation is to be prepared for everything that could make the assignment stressful, like a gesture that could ruin the speech that will land the company a new business in another country. Overall, an employee can best be prepared by knowing where, how long, and the culture of the business assignment.

By Heather Hehe, English Major-IUPUC

Water Cooler Worries

What is a water cooler conversation? Dictionary.com states that a water cooler conversation is an “informal conversation among office staff.” I believe that the word office is not needed in this definition because informal conversations take place in retail and factory work the same way that they would in an office setting.

What drew me to this topic was that this was brought up as an issue in a recent review of my company’s policies. We may have misused the definition of the topic, our problem was hallway conversations. Two employees would see each other in the hallway and they would talk about a current conversation and move on, but everyone else on that project would be left out.

This is not the typical issue with water cooler conversation. Most of the places that I looked, water cooler conversations were viewed positively. Talking to other employees allows people to recharge their batteries, build relationships and if used correctly can raise work place morale.  When the conversations are negative about other employees or if major negative news about the company is delivered with this method, the workplace morale can be drastically brought down.  Overall in general I believe that water cooler conversations are good for companies and can be beneficial for employees.

By Zach Walker, Mechanical Engineering Technology- Purdue College of Technology

Wild Slang

Have you recently looked up the average number of text messages you send every day? If you have, have you checked to see in how many of them you used abbreviations, incorrect grammar, slang, or no punctuation? As texting and social media have been on the rise over the past decade everyone has adjusted to simplifying their ideas, with grammatical mistakes, as much as possible. After we continuously make grammatical errors or simplify our thoughts in our posts or texts it becomes a habit. This habit of informal communication has begun to take over the world.

Knowing when to use formal writing and correct punctuation is very important. Using incorrect punctuation can reflect a negative image on a person in certain situations. For example, if you are trying to get a job and you wrote a resume using incorrect punctuation, slang and abbreviations then that could foreshadow on whether you receive the job or not. We should all know to use correct punctuation and proper grammar when dealing with professional topics. If you are writing to your co-workers, bosses or teachers it is important to know the difference between their and there or your and you’re. Writing an email, letter or memo with incorrect wording or improper punctuation can create a different meaning then what the sender is trying to portray. Make sure you proofread every piece of writing that’s supposed to be important and sound professional so you can make it correct.

The interesting thing about slang and informal communication is that it has grown so much during the past decade. Most of these improper writings come from the younger generation in the world. The older generation is better at knowing the correct times to use the correct language. Most of our grandparents and even some parents do not understand what this “slang” means half the time. It is easier for them to use the correct language and punctuation because they grew up using it. The access for electronics, social media, and texting starts at a very young age now-days. Repetitively reading and replying to slang at a very young age creates the bad habit of informal communication during this young age. Everyone should know that doing something over and over from such a young age is hard to change when you get older. We all need to constantly remind ourselves that it is okay to talk and write informally, but we also need to practice formal writing at times.

Any time you have the chance to write formally you should take advantage of it. Writing formally makes you look professional and educated. Correcting as many mistakes as possible in your texts and social media posts will help form the skills of correct writing for appropriate times. Next time you see someone make a mistake point it out and make sure they understand the difference in what they wrote and what they meant. Being corrected might be embarrassing at that point in time, but impressing someone with correct grammar, punctuation and word usage in the long run will bring a great feeling of accomplishment. Language can be confusing, but hey so are the electronic devices you use daily. If you can succeed with figuring out all the new technology then formal communication won’t be too big of a challenge for you to understand.

– Trevor Armel IUPUC Business Finance Major

What should be told to you?

People always wonder if their boss is telling them everything, sometimes it is everything and sometimes it isn’t. Generally employees want to know everything that is going on, but is that really a good thing? It might not always be a good thing to know what the boss is doing and what they are going to do. If an employee is not told certain information there is probably a good reason that information is kept from them. One of the biggest reasons is because the employee does not need to know the information, and it would just cause concern to tell them.

On the other hand it might help out the company if all of the employees knew what was going on. People would stop worrying about the information they were not being given and focus more on what their jobs are. There are benefits and drawbacks from employees having too much knowledge. The employees are not worried about what they are not being told, but also there is some information that executives would rather not be known by the employees.

Most of the information that would be kept from the employees would be the company’s financial status, salaries, and possible mergers with other companies. When it comes down to it that information really does not need to be in the hands of regular employees, and if they do know about it on a regular basis then that can cause worry throughout the company. For some companies it may be possible to tell the employees more, but for most it is a better idea to tell the employees as much as they need to do their jobs.

What should be told to you?

People always wonder if their boss is telling them everything, sometimes it is everything and sometimes it isn’t. Generally employees want to know everything that is going on, but is that really a good thing? It might not always be a good thing to know what the boss is doing and what they are going to do. If an employee is not told certain information there is probably a good reason that information is kept from them. One of the biggest reasons is because the employee does not need to know the information, and it would just cause concern to tell them.

On the other hand it might help out the company if all of the employees knew what was going on. People would stop worrying about the information they were not being given and focus more on what their jobs are. There are benefits and drawbacks from employees having too much knowledge. The employees are not worried about what they are not being told, but also there is some information that executives would rather not be known by the employees.

Most of the information that would be kept from the employees would be the company’s financial status, salaries, and possible mergers with other companies. When it comes down to it that information really does not need to be in the hands of regular employees, and if they do know about it on a regular basis then that can cause worry throughout the company. For some companies it may be possible to tell the employees more, but for most it is a better idea to tell the employees as much as they need to do their jobs.

Miscommunication in the Workplace

I’m sure we can all relate to miscommunication with a boss or fellow employee at work. When this happens, processes could potentially fall behind or customers could become angry about not being properly attended to. Without having good communication skills in the workplace, it is hard to get things done in a timely manner. Proper communication is vital to a workplace running smoothly and efficiently.

There are many reasons behind miscommunication in the workplace. One of the main issues is language barriers. I have had bosses, as well as customers, who spoke a different language than I do and it is tough trying to figure out what they need and how to appropriately help them. It is nice having interpreters that can help, but the communication issue is still always there. Another really big reason behind the lack of communication is being given confusing information. For example, if my boss tells me to do something but I am not sure what she means, I might not get the process done as effectively as I would if I fully understood what needed to be done. Be sure to double check information with the person in charge to make sure it is correct.

Along with confusing information being given, there might also not be enough information being given. If there isn’t enough information given, the process might not get completed all the way. My boss has left out some information when giving me a project to do and I had to go back and redo some of it and it is just frustrating. Be sure to get all of the information out in a timely manner to the person doing the job in order for the job to get completed properly.

There might also be miscommunication between employees. When talking to a coworker, people need to be sure to not put it in a way for the other person to misinterpret what is trying to be said. Be sure to have a clear understanding of the point you are trying to get across before sharing it with someone. Some employees have trouble listening to their leaders. If employees don’t fully listen to what their bosses are telling them to do, they won’t efficiently get the job done.

Another big issue in the workplace is mixing personal lives with professional lives. People need to be sure to leave their personal lives at home before coming to work. There is no reason for everyone to know what is going on with you outside of work, unless you feel the need to talk to human resources. Bringing personal lives into the workplace takes the mind off of the job you are doing, causing mistakes to happen and sometimes those mistakes could cost you your job.

Having negative attitudes in the workplace could cause miscommunication to occur. There could be two employees that do not get along, creating communication issues. There could also be an employee that doesn’t particularly care for their job, causing them to not listen to direction as much as others. Negative attitudes could cause the workplace to be a hostile environment, which could lead to other problems in the future.

Having effective communication in a workplace is an essential part of getting the job done that is needed. If there are communication issues, the workplace could have meetings to talk about them and fix them to the best of their abilities. It is a good idea to talk about things that are going wrong so that it won’t be an issue in the future and things will fun more efficiently and smoothly. Good communication leads to effective productivity, which leads to happy managers and employees.

By: Taylor Bray, Accounting major at IUPUC

Communication Breakdown in the Business World

What is communication breakdown? I have researched the definition of communication breakdown, however, I have not found a source that gives an exact definition of the term. This may be because communication breakdown happens all the time, whether it be in our personal life or in our work life. Think about someone saying, “Hey we need to get this done ASAP!” Most people interpret “ASAP” very differently. One person may think “ASAP” means by the end of the day, while someone else may feel “ASAP” means sometime this month. The smallest detail can cause communication to breakdown, which is the failure to get a point across. Communication breakdown happens all the time in the business world, which is what I will be focusing on, and giving you some examples of how communication can breakdown.

One example of communication breakdown is no communication at all. Lets assume there is bicycle factory that manufactures different types and styles of bikes on the same assembly line. One of the large customers decides they would like to order a different style bike than usual. Management decides the company has been doing well in productivity and will be better off not telling the shop floor employees to ensure the productivity stays up. However, a few days later people realize that they weren’t making near as many of the bikes that customer used to order time and time again. At the same time, not realizing how many more of the different styles were being produced that the customer switched to. This is when rumors begin to arise. Not updating employees on certain changes and important information can begin rumors like layoffs, decrease in pay, decrease in hours, or loss of benefits. Once rumors begin, you can expect employee moral to decrease along with productivity. You can avoid rumors by keeping employees up to date on what is happening with the business and not to keep them in the dark about issues that may arise.

Now lets say, for example, you tell your boss that you need the materials, to complete your job, delivered to your station by Friday. However, you forgot to tell him that you needed those materials by 7:00am. You don’t get the materials for the job until 2:00pm. The ending result was you missed the deadline for your job because you failed to communicate a specific detail. If you say you need something tomorrow, you can bet on getting it tomorrow but you can’t bet on what time it will come unless you specify exactly when you need it. Specifying the smallest details can greatly improve communication and give it less chance of breaking down.

Here is another example of communication breakdown. A manager runs a team of employees that tests the product of the company. The manager got orders from the vice president that she wants each employee on the team to test five products a day versus the four that they have always done. The manager realizes the employees will not like that very much, so instead of explaining the matter, he decides to take action and bark the orders at the employees to push them up to five tested products per day. This in return caused a crisis causing all of the employees to quit the job because they had enough of being pushed to hard. The manager could ask for feedback from the employees to see what improvements need to be made to test one more product per day. Barking the orders and trying to rush the employees caused a loss in important feedback that could help the test department.

Communication breakdown happens everyday, especially in business. There are so many ways for communication breakdown to come about but there is plenty of ways to help prevent it. Here are some tips to prevent communication breakdown between yourself and others in the workplace or in your personal life.

· Be specific on detail. Who, what, when, where, why, how
· Don’t rush the information you are trying to tell someone
· Acknowledge they are on the same page all the way through
· Use proper grammar in emails
· Encourage questions and feedback!

Here are a few tips for a business to improve communication and decrease breakdown.

· Be specific
· Don’t keep employees in the dark about important issues
· Constantly update employees to ensure they are on the same page
· Encourage feedback from employees!

This is just a brief explanation of communication breakdown, but hopefully this will help you realize the simplest of things can cause miscommunication. So the next time you tell someone “ASAP” you may want to go ahead and give them a date and time as well.

By: Joey Wilkerson, IUPUC Student

Work Cited
http://www.care2.com/greenliving/4-ways-to-fix-communication-breakdowns.html
http://smallbusiness.chron.com/examples-organization-communication-breakdown-61551.html
http://yourbusiness.azcentral.com/examples-organization-communication-breakdown-22630.htm
http://yourbusiness.azcentral.com/communication-can-break-down-7074.html

« Older entries Newer entries »