Adidas vs. Nike

There has always been a constant competition between Nike and Adidas, but what about their online websites? Which business has the better website? While shopping online the other day I found myself going back and forth between the Nike and Adidas websites. One website was catching my attention more than the other one was but why was that?

After doing some research on what makes a business website successful I found that some of the most successful business websites are easy to navigate, informs their visitors, keeps the visitors on their page, and eventually converts them into customers. Also it is important to make sure that the website is responsive and can adjust to the screen of any mobile device. Turning a visitor into a customer by the time they leave the website is one of the main reasons for having a website for a business.

When comparing Nike’s website to Adidas’ website, here is what worked, what didn’t work and which one was more successful:

When I pull up Nike’s website I notice how there is a lot of use of the colors white and black. The only major use of color on the home page is when looking at the different boxes that were promoting certain products like running materials for men, women and young athletes. At the very top of the home page there is an ad promoting a new shoe, but there again was a lot of the color white. This didn’t make me very interested in the product and resulted in me just scrolling on past the ad. The home page also appeared to have only the main purpose of advertising running products. This in my opinion didn’t work for their website because not everyone is buying only running products from this brand. What really was successful for this website was that on the home page the links to men, women, and children products are right at your eye level in the center of the page. This made it easy to navigate. Also, when I first pulled up the website a box popped up for me to enter my information to sign up for a newsletter with coupons and information about new products. I felt that this was a good way to give customers information and to draw them back in to buy products later on.

When I clicked on the “women” link for Nike I am taken to a page that has advertisement boxes that say “bring on spring”, “lighten up for warmer weather” and “run your city”.  These categories seemed very vague to me and were in very tiny font. Even though there were tiny links at the tops of the page that said shoes, clothing and new releases, I have to scroll down even further to find the links to buy items such as shorts, sports bras, and hoodies. This page made it difficult to find what I was looking for right away. I would have to click on several links just to find the exact product I was looking for.

The home page of the Adidas website looks very similar to the Nike home page, but there were some major differences. On the home page for Adidas there is a large and colorful advertisement promoting a new shoe that they are selling. Already they have caught my attention through the use of color and have made me interested in looking into the new shoe. Unlike the Nike home page, Adidas’ home page featured a wide variety of products under the title “What’s Trending”. To sign up for the newsletter and receive coupons I had to scroll to the bottom of the home page. This was a downfall compared to the box that popped up on the Nike home page. What also didn’t work for the home page was that the links to the men, women, and children items were on the top left side of the page. The links weren’t the center of attention of the page and instead the large advertisement was. In my opinion those links are the most important links on the page and they should be placed in a way that shows that.

When I clicked on the “women” tab I was taken to a page that has around 7 pictures with the straight forward categorizes of Prophere, Ultraboost X, Bras, Tops, Tights, Shoes, and Adidas by Stella McCartney. Adidas had the tiny links for shoes, tops, new arrivals and other products as well, but I liked how the pictures were there as links too. That is so because these tiny links that both websites use are easy to miss.  This website made it easier to find certain faster by having them already categorized on the page.  I found that this made it easier for me to find my products compared to the Nike website. The large bold font that was used on the Adidas website made it easier as well.

Overall I found that the Adidas website was more successful than Nike’s business website. Adidas had better use of space, color, and text. I found that Adidas held my attention longer and had me looking into different products that I wasn’t even shopping for to begin with. Also, they were more successful with promoting a large variety of products whereas Nike seemed to focus in on only running materials. Adidas would result in me becoming a customer by the time I leave their website.

By Kaitlyn Richards, Business Major – IUPUC


Comparison and contrast of Newegg and TigerDirect

Today I am comparing and contrasting two consumer electronic business websites. Newegg is an award winning site for being one of the best sites to buy electronics by the web. TigerDirect focuses its success around electronic computer sales, along with retail stores to help with continued revenue. Let’s compare and contrast both companies’ websites. Comparing the site’s design, layout, and who the target audience is they are trying to focus. Also comparing to products both companies have on its websites. Contrasting what both sites do to stay ahead of the competition.

When you go to Newegg’s home page the first thing to catch any customers’ eye is the sale and saving ads playing at the center of the page. It’s a good way to keep the customer interested. Furthermore the next focus it wants the customer on is all the other deals, best sellers, and what other customers have browsed and bought. Not only that, it also had ads of Super Smash Bros on the outer edge of its webpage. Newegg’s current focus towards the consumer market is on college students, gamers, and everyday electronic users. My personal experience with this site is I bought my current computer parts on this site. It was easy to do research on the site alone. My research was easy given other customers’ reviews, along with on-site help finding parts compatible with each other. The parts prices were cheap, they arrived on the scheduled day, and the packaging was in great condition.

TigerDirect’s Home page is more simply for a newer guest to browsing the market for electronics. Having the same set up that draws the eye of attention on the fall saving sales, and deals scrolling across the center for the headline on the site. Its nesting of products is easy to find as well placed under the scrolling deal section. Mouse over this product search section it opens up for more products that draw less attention, such as: cameras, hard drives, smart watches, and surveillance products. TigerDirect keeps its site more simple color and layout wise from Newegg’s high designed layout. Its advertising on its site is on fall deals for every customer, but also on the football fans with football players displayed on TVs, laptops, and tablets. My personal experience with this site is the same with Newegg’s, but a better deal on the processor I was looking for. On time delivery, good condition packaging, but I spent less time on the research since I already knew what processer I was looking for.

Pricing of both sites varies on the products, both them have. Comparing the price of one product that both sites, is the Lenovo Y50 Intel core i7 laptop. TigerDirect lists the product for 1,179.99 from its original price of 1,249.99. TigerDirect advertises all the major details about the product to draw in the customer in, along with the option for warranties and accident protection for a big price. Newegg’s original list price is 1,299.99 but the 70.00 savings have made it 1,229.99 just a bit more than TigerDirect’s. Newegg though offers a free software package of a value of 200.00, along with the customer’s choice of parts in the laptop to make it less or more in price. To conclude Newegg’s price it offers warranties for less money and less timed covered as well.

Furthermore these sites have reasonable prices on products that the other site might have or doesn’t have. Newegg’s site has a lot of advertising, unlike TigerDirect’s site that targets upcoming releases, or hot deals the site is having. TigerDirect keeps its site simple and to the point with the viewer’s focusing on lower prices and customers that want the best electronics for football season. Newegg’s target audience leans toward the younger audience of gamers, and college students. TigerDirect’s target audience more the middle to older aged audience for the football guys out there. As for my personal experience with both sites they both have great qualities of information on the products, along with the pricing and customer support on customer’s needs. This concludes my comparison and contrast of both Newegg and TigerDirect.