X204 Project

Today I am comparing and contrasting two consumer electronic business websites. Newegg is an award winning site for being one of the best sites to buy electronics by the web. TigerDirect focuses its success around electronic computer sales, along with retail stores to help with continued revenue. Let’s compare and contrast both companies’ websites. Comparing the site’s design, layout, and who the target audience is they are trying to focus. Also comparing to products both companies have on its websites. Contrasting what both sites do to stay ahead of the competition.

When you go to Newegg’s home page the first thing to catch any customers’ eye is the sale and saving ads playing at the center of the page. It’s a good way to keep the customer interested. Furthermore the next focus it wants the customer on is all the other deals, best sellers, and what other customers have browsed and bought. Not only that, it also had ads of Super Smash Bros on the outer edge of its webpage. Newegg’s current focus towards the consumer market is on college students, gamers, and everyday electronic users. My personal experience with this site is I bought my current computer parts on this site. It was easy to do research on the site alone. My research was easy given other customers’ reviews, along with on-site help finding parts compatible with each other. The parts prices were cheap, they arrived on the scheduled day, and the packaging was in great condition.

TigerDirect’s Home page is more simply for a newer guest to browsing the market for electronics. Having the same set up that draws the eye of attention on the fall saving sales, and deals scrolling across the center for the headline on the site. Its nesting of products is easy to find as well placed under the scrolling deal section. Mouse over this product search section it opens up for more products that draw less attention, such as: cameras, hard drives, smart watches, and surveillance products. TigerDirect keeps its site more simple color and layout wise from Newegg’s high designed layout. Its advertising on its site is on fall deals for every customer, but also on the football fans with football players displayed on TVs, laptops, and tablets. My personal experience with this site is the same with Newegg’s, but a better deal on the processor I was looking for. On time delivery, good condition packaging, but I spent less time on the research since I already knew what processer I was looking for.

Pricing of both sites varies on the products, both them have. Comparing the price of one product that both sites, is the Lenovo Y50 Intel core i7 laptop. TigerDirect lists the product for 1,179.99 from its original price of 1,249.99. TigerDirect advertises all the major details about the product to draw in the customer in, along with the option for warranties and accident protection for a big price. Newegg’s original list price is 1,299.99 but the 70.00 savings have made it 1,229.99 just a bit more than TigerDirect’s. Newegg though offers a free software package of a value of 200.00, along with the customer’s choice of parts in the laptop to make it less or more in price. To conclude Newegg’s price it offers warranties for less money and less timed covered as well.

Furthermore these sites have reasonable prices on products that the other site might have or doesn’t have. Newegg’s site has a lot of advertising, unlike TigerDirect’s site that targets upcoming releases, or hot deals the site is having. TigerDirect keeps its site simple and to the point with the viewer’s focusing on lower prices and customers that want the best electronics for football season. Newegg’s target audience leans toward the younger audience of gamers, and college students. TigerDirect’s target audience more the middle to older aged audience for the football guys out there. As for my personal experience with both sites they both have great qualities of information on the products, along with the pricing and customer support on customer’s needs. This concludes my comparison and contrast of both Newegg and TigerDirect.