What really is a “brand” anyway? A brand, by definition, is a type of product manufactured by a particular company under a particular name.
If you really think about it, a lot of things/people have brands.
For example, Jeffree Star is well known in the makeup industry for the amazing makeup that he produces.
Jeffree makes his money in multiple different ways,
YouTube:
Where most people are familiar with this big brand influencer
Not even where the bulk of his money comes from
16.2 million subscribers on YouTube and growing
His views average from 4M-35M
His YouTube videos give him a 6 figure pay out each year, easily
He is the richest YouTuber
He is the 2nd highest subscribed person on YouTube in the beauty section
Makeup:
His empire, also where most people know him
Makes $150 million a year, which 70 million of, he pockets
Profits 7.2 million for every product launch
Independent brand, not a large owned brand which means he profits more
This is Jeffree’s brand logo, if you notice his last name is Star, so for his logo it is a star.
Real Estate/ Marijuana
These are side investments that Star has took interest in
These are basically backups if the makeup brand does not work out
Jeffree has a lot of things that come together to make his brand, and make it signature to him. His logo of a star, which is also his last name, and the intro to his YouTube video.
Star has three personal homes, and 10 businesses he is running besides his makeup brand.
How to Create a Brand
Determine your brand’s audience.
Motivation
Pain points
Influencers
College students
Single moms
Establish your brand mission statement.
“Just do it.” – Nike
Research bands within your industry niche.
The goal is to differentiate from your competition
Outline key qualities and benefits your brand offers.
A better way to support productivity
Reducing costs with more affordable options
Create a brand logo and tagline.
Logo size and placement
Color pallet
Web elements
Photography/image style
Form your brand voice.
Professional
Technical
Friendly
Self-oriented
Promotional
Authoritative
Build a brand message and elevator pitch.
Who you are
What you offer
Why people should care
Let your brand personality shine.
Telling stories about real experiences
Intergrade your brand into every part of your business.
Visible and reflect in everything that you say/do
Stay true to your brand building.
Consistency is key
Be your brands biggest advocate.
No one knows your brand like you do, spread the word
Making a brand is not all that hard, once you think about it. Just follow these steps, stay true to you and your brand, and you’ll be on your way to having your own personal brand!
The following is an article written by X204 Business Communication Adjunct Lecturer Robin Fritz for eHow.com’s Money section:
To sign or not to sign? That is the question that often arises when busy managers set out to write a memo. Unlike business letters – which clearly require a signature – memos are a different animal altogether, and whether or not to sign them isn’t clear to many young managers just starting out in the business world. The following tips, however, will help shed some light on whether to sign or not to sign.
Know the difference between a memo and a letter. Letters written on company letterhead are external documents – they tend to go to smaller outside audiences, such as clients, suppliers, industry regulators, etc. – making a signature a required element. Memos, however, are internal and usually go to a company’s employees – which may include hundreds of people. In practice, memos DON’T include a signature. But sometimes managers are wise to include their initials next to their name in the header. The real trick is knowing when and if to do so.
Know the purpose of a memo. Second to email, memos are a primary tool used by managers to share information with employees, whether it be simple announcements or key information regarding changes in policies. In short, some memos tend to be more sensitive in nature than others.
How sensitive is the information? Routine memos – those that deal with non-controversial topics – make up the bulk of memos sent by managers. These types of memos rarely require follow up and tend to be taken at face value. Other topics, such as corporate downsizing measures, reduced health benefits, etc., can be difficult for employees to hear and, as a result, their validity may be challenged. When the topic is sensitive, the memo writer may initial the memo to add validity to the contents. But even then, initials are NOT required.
How many people will receive the memo? Again, memos sometimes go to hundreds of people and even initialing them may be a time consuming task. In the business world, time is money – and adding even initials may be a large undertaking. When deciding whether or not to initial a memo, ask, what value is being added with this task? If none, skip it.
Tip: Signature blocks signal to readers that they’ve reached the end of a letter. With memos, however, telegraph the ending by using transitional expressions highlighting the conclusion, such as “In closing” or “Lastly.”
Warning: Remember, whether you’re writing a memo or a letter, with or without a signature, the content can be a legally binding document. Never dash off any correspondence in haste – you could get yourself, and your company, in hot water.
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