Internet Consensus and IUPUC

If you go to the dictionary or Google the term “internet consensus” you won’t find much, if anything; believe me I tried. However unfamiliar the term may seem, the concept is something we are all acquainted with. Internet consensus is simply creating a format on the internet for people to collectively put their thoughts and opinions. Then you have a large source of information ready and available to you for whatever the purpose of collecting the data was for. I have three prime examples of internet consensus:

2002: M&M color change
Changing colors isn’t a new procedure for M&M’s. They changed their tan M&M to blue back in 1995. They had the choice of blue, pink, or purple and had to call a 1-800-FUN-COLOR hotline to place their vote. What about internet consensus?  It wasn’t until 2002 that M&M decided to introduce another new color, but this time voting was done via the internet. The choices were pink, purple or aqua. There were advertisements abroad, all over the world. Consumers were invited to go online to M&M Global Vote and vote for the next color. M&M marketed this new campaign to all sorts of media. In one particular instance M&M had put a voting poll on the AOL homepage, and in a single day registered over 600,000 votes! After the time was up, the internet consensus determined that purple was to be the new M&M color.

2009: Live Music by Mass Animation    <watch video here>
Mass Animation, a computer graphics company out of California, teamed up with Facebook to create an interactive consensus with Facebook users. People had the option to download software that had unfinished clips of a possible story line and make it their own. They then submitted their short film layout and people could then vote on them. The winning submission with the most votes won a Dell XPS System, and every week the submission with the most votes won $500 per shot. Once the polls were closed, Mass Animation studios then finished the short film and Sony then showed the short film on the big screen with Planet 51. The internet consensus produced a high quality and entertaining short film.

2010: DEWmocracy <get out and vote!>  <watch video here>
Pepsi knew it had a fan craze base with Mountain Dew products and wanted to provide tasty options to its many loving fans. They provided the simplest solution: give them what they want! Pepsi created a very comprehensive poll method allowing their fans to choose everything about the new product: the flavor,  color, name, label design and fans even had the option to choose which campaign companies would make the new commercials. That’s not all! Then they finally had the option to choose one of the three drinks they created to be the new mountain dew product. Geniuses.

With the knowledge that internet consensus is successful and can provide profitable data, how do we implement that at IUPUC? It would be simple for IUPUC to question their students with an on screen poll installed on all the lab computers. A lot of people are investing in smart phones and use an IU mobile app. IUPUC could use that app to retrieve poll answers. So what kind of information would IUPUC receive through internet consensus? IUPUC could ask the students and teachers about what kind of new lunch item they would like to see at the café. Ask the students what class they would really be interested in taking that isn’t provided. Come up with community volunteer ideas and let the students decide on which one they would like to participate in. Find out what pressing topics we are interested in and give those majoring in journalism an opportunity to write about what we want to know more about. Any information that IUPUC needs to come to conclusions or for research can be done through internet consensus via webpages, mobile apps, Facebook, Twitter and more.

By: Amanda Jo Lucas, Business Entrepreneurship Major – IUPUC

<additional dewmocracy video> <additional dewmocracy video>

Interviews from hell – what not to wear and what not to say

Many people may not realize this, but studies have shown that it only takes 20-30 seconds to make a lasting impression in a job interview.  This is an extremely important factor that should not be taken lightly.  There are several things you should be aware of when attempting to make a positive lasting impression.  Factors such as appearance, body language, timing and even your hand shake can make or break your odds of getting the job.Bad Interview

When it comes to interviewing, your appearance is very important.  Some examples of apparel and accessories that should NEVER be worn to an interview include: hats, sunglasses, t-shirts, headphones, bright or large decorative clothing, short skirts, sandals/flip-flops, heavy makeup, facial piercings, visible tattoos, short sleeve shirts and strong perfumes or cologne.

Now that you know what not to wear, you should also know what not to say in an interview.  It’s difficult to anticipate and prepare for all the questions you’re going to be asked, but here are a few common questions that you should be prepared for.

Why do you want to work for our company?

Wrong Response:  I need a job bad, and I’ve been turned down everywhere else.

Interview-What Not to SayAppropriate Response:  After visiting the company’s web site and learning more about the success the company has had in the industry, I’m confident this will be a rewarding place to work and continue to grow as a professional.


Why do you want a new job?

Wrong Response:  I don’t get along with my boss, and my coworkers are difficult to work with.

Appropriate Response:  I’m looking for new and exciting challenges in an environment where I can use my skills to help my employer’s company succeed.

Why should we hire you?

Wrong Response:  I have a gambling problem, and I really need to pay off my debt.

Appropriate Response:  I have the skills to hit the ground running.  Now that I know more about what you are looking for, I’m even more confident that I can exceed your expectations.

Knowing what to wear and what to say takes practice, time and effort.  Do your research, dress for success, and do your best.  You are unlikely to get hired after every interview, but you are very likely to learn something from each interview.

For more great examples of Job Interview Dos and Don’t, please check out Vault Video’s Guide to Interview Dos and Don’ts.

By Brent Humphress, Business Major -IUPUC

Technology and social media as protest tools.

A lot has been made recently about the role of technology and social media in realm of global politics in places such as Egypt and Libya. Some claim that access to quick easy information has turned normal ordinary people into frothing at the mouth protesters, ready for blood or at least the political life of whoever they are protesting against. I however do not share this perspective. Giving a man a butcher knife does not necessarily turn him into Michael Myers, there are plenty of people in this world with the tools necessary to render other people helpless, yet they don’t.

Facebook is a great way to meet like-minded people and bring them together for a cause. Many dollars have been raised for causes ranging from Autism to Zygomycosis, to me the answer is clear. It is not the technology and social media that is the issue. It is up to people who are using theses mediums to use personal responsibility and police themselves. You may scoff at the idea that some religious zealot halfway across the world has any intention of being responsible in the use of anything, but the moment it becomes a tool for more than protest(i.e, Terrorism)  we will see the eyes of the world focusing more on this issue and how to control it. Then quick easy information may become regulated or even screened by some sort of regulatory government, like a global big brother capable of knowing what your actions are in real-time. It may seem like a stretch but the last thing anybody wants is to be the one who did not stop the next big terror plot, especially when the information was posted right there on Facebook.

Facebook is not however the only culprit. Twitter, YouTube and MySpace may seem like natural tools in the techno-terrorist arsenal, but the truth is it does not matter what the name of the service is, the same basic principles apply. Information is being spread to very large groups of people in very little time. This problem is not limited to overseas either, take some examples from closer to home like the flash-mob violence orchestrated in US Cities such as Philadelphia, DC, Milwaukee and Chicago. These may seem like isolated events but I think that they very aptly demonstrate the power of these mediums. YouTube is everybody’s favorite time waster, you can go there to watch people build preposterous food items on EpicMealTime or just watch a baby scream with terror then delight when his mother sneezes. It is also a breeding ground for violence and any sort of protest, people involved in these protests are quick to break out there video capable phones and show their compatriots that they were part of an event and that they were really there. Another problem is created when an unexpected event happens and someone is there to catch it on their phone, because one person’s reaction to a bad situation, may end up in the eye others, as the reaction of a whole group. This scenario could lead to riots and other civil unrest that does nothing but weaken to bond between people and their governments. Soon a whole tidal wave of unhappy, violent protesters could be marching in revolt because of one person’s bad decision.

Impossible as it may seem to keep the whole entire world from using networking and technology to bring upon us civil unrest, it is in fact quite simple. It starts with you. Be responsible for your own actions and tell your friends to do the same, while it is not our responsibility to monitor our friends communications and to do such would be a violation of their privacy, it IS our DUTY to make sure that illegal activities regardless of how meager they seem are reported. This is true especially on the internet where what you do may live forever regardless of whom or what are seeing it.

Thought about by: Peder Nelson