Marketing – Slogan message.

How does businesses communicate to the customer their product? Most would say through the various channels such as T.V., radio, newspaper, social media, etc. and all are correct. But what is the message that they want to convey for their benefit and how is it developed? This is where Marketing comes into play. Many businesses spend millions of dollars in research and development to create brand equity. The task is not easy, businesses must develop a marketing plan for their product and eventually create their logo, slogan, and promotions to attract customers.

I want to give more emphasis on business slogans as is what most customers remember when a company is mention. The slogan does not only represent the company but is also the message that businesses want the customer to remember. Such as Home Depot, “More saving. More doing.”, choosing effective slogans that relate directly to customer satisfaction is key. Ultimately, no one buys something if it does not satisfy a need or want. Effective slogans draw attention to the business and their products.

This marketing technique is very important and seen with most major corporations in the world. Slogans are so important that they are utilized in the business’s commercial, apparel, billboards, videos, business cards, and anything else that they may use for advertisement. Now, can you think of different companies and see if you remember their slogan? Wal-Mart, Nike, Red Bull, McDonalds, Skittles, MasterCard, etc.  If you could recall the company’s slogan can you think of why it became important to you as a customer?

If you were to start your own business think of how important it is to develop an effective slogan. Remember that your slogan should be memorable by customers, it should define a benefit, and differentiate you from competitors. While there are many more key factors in a business always remember that your slogan will be something that your customers will remember, and it will carry on for years.

By: Emir Gonzalez, Business Major – IUPUC.

America: Land of the free, home of Groupthink?

Group-think.

You may not know the term very well, but you are probably quite familiar with what it is. Group-think has long been associated with past events like the Nazi regime, the Challenger explosion, as well as the bombing of Pearl Harbor. In each of these instances, people have come forward after the fact and stated that at the time when some major decisions were being made, instead of saying they didn’t agree, they chose to “go along with” ideas or decisions that cost many people their lives. Things that could have possibly been avoided had someone stood up against the “group.”

Have you ever done something because numerous people you trusted suggested it, even if you didn’t do research on your own or really think about the consequences? Did you vote straight Republican or Democrat without examining the candidates voting record or beliefs? Perhaps you really didn’t even want to do something, but you went along with an idea of a group because you felt pressure to conform? That in a nutshell is group-think; conforming to the ideas and decisions of a group because of fear. While we all do these things in day to day life like choosing a restaurant or buying a brand of toothpaste, these instances are not going to cause you many issues. In large settings or when you help contribute to the making of a powerful decision, it can be a dangerous place to be in.

Group-think still happens in major ways today. We will see it in many forms come November. Even now the fear of being judged or treated poorly for simply not voting is a whole new wave of group-think. I have seen people who will vote simply because they are told they aren’t American if they don’t, while not even knowing the candidates’ names on the ballot.

By understanding the dangers of group-think, we begin holding ourselves accountable to our actions, diving into fear, and standing up for something that is right or we believe in, (especially when we are not in the majority.) While we know this is not an easy task, we are seeing people stand up all over the US today and make it known that fear will not stop them. From the Rosa Parks to the #metoo movement, standing up for what is right will always be the what makes America, the home of the BRAVE country it has always stood out to be.

 
-Christina Jones – Business and Communications Student – IUPUC

Do You Hear What I Hear???

 

woman wearing headphones standing beside man

Photo by Nicholas Githiri on Pexels.com

Listening to me and Hearing me are two different things. How well do you listen? According to PR Daily, less than 2 percent of the country’s population, have had formal education on how to listen. Did that not just blow your mind, because mine is flabbergasted! We communicate everyday with people from around the world, only to realize what we are saying to each other is only being heard, and not comprehended. I have 3 quick points on how we can enhance our communication skills, by simply improving our listening abilities.

  1. Pay Attention
  2. Open Your Mind
  3. Interact

These tips do not have to be completed in order, but you will realize it is much easier to get a better understanding of the conversation if you do. Now to break these tips down into a simpler form.

  • Paying Attention is the key to the conversation. This allows the sender and receiver, the opportunity to feel each other out. It is also needed to retain pertinent information.
  • Open your mind to all ideas, whether you feel like it is good or bad. You never know what someone else can bring to the table, not to mention we all fall short of knowing everything, so always be willing to learn something new.
  • Both the sender and the receiver should interact with each other. By doing this the other knows if the message sent is clear. Interaction could be as simple as eye contact or a nod of the head. The point is you are letting the other know you get it!

I have found in relationships that I have with others in my life, communicating effectively is so important. Not understanding what someone is trying to tell you, after they have said it over and over, and you have heard it over and over, is past frustrating. That is why during the communicating process, we must openly listen to each other and pay attention to the details in the message so that we can respond to it effectively. Considering there are so many cultures that make up our country, some ways of getting a message across will vary. These steps might not work for every situation, but they can assist with the process.

SOCIAL MEDIA HELPING BUSINESSES

Social media has a huge platform for our generation and it’s no surprise that businesses are getting its benefits from using social media as well.  By using social media, a business can promote the products that it provides or sells without having much work at all. The business whether it be big or small can have the opportunity to communicate better with its customers. Customers can give reviews and feedback on the business, allowing the business to know what to improve or sustain.

There are tons of social media tools and they can all have their advantages or disadvantages for businesses. Facebook is one of the most popular can help promote all services provided and get the news out to the people that are currently following you. The same can be said about Instagram and Twitter, those tools create a fast and easy way of showing what the company does. One tool that has become more popular recently is Yelp, especially for searching restaurants.

Yelp is a social media tool that is designed around review forums. It is generated for every type of business, anything from a doctor office to gyms. Yelp doesn’t require an account for the public to see the reviews or comments that others have left, but a commenter would need an account. Yelp gives the business a page to claim and allows a section for the description of what the business does and promotes services. This tool allows the businesses to upload the contact information, addresses, upload pictures, menus, hours of operation, and any crucial information that is needed for customers to notice the businesses.

A business can promote what services are on the page that it has claimed. by adding specific wording. If as a restaurant special is “dinner served all day”, Yelp and Google search are connected, and it opens the page for the searcher, giving more exposure. Reviews can be seen by the public and this can be an advantage or disadvantage to the business. The business can reply to the review by either thanking for the business or by telling the reviewer that you will take the comment into consideration. This will help the public to see what is good or bad about the business. Reading the comments This is important because it shows a potential customer of what other have liked or disliked, what needs improvement and what should be sustained. Yelp is a great social media tool for business any business.

By Tania Zamora, Business Major – IUPUC

 

The Life of Generation Z

When you first think of Generation Z what comes to mind? Lazy, distracted, uncaring individuals that will never own a home and rent their whole lives? Teenagers so absorbed in their phones they forget to look up? A generation that couldn’t care less about their future?  These are all common answers when asking people what they think of when talking about Generation Z. However, these are misconceptions about the generation.

photo for bp               Generation Z is most commonly categorized as people born after the year 1995. They grew up seeing their parents struggle from the job market crumbling and the world of technology has shaped the way they think, comprehend, react, and respond to everyday interactions. They are the most recent generation and coming with that is the unknown about them. People not understanding the generation leads them to fall back on these misconceptions so that they have a sense of knowledge about the generation.

look_a_distraction_design_by_eecomics1               People in Generation Z are not lazy, distracted, or uncaring. If something is not interesting to them they will look somewhere else. On the surface this comes off as having a short attention span and being lazy, but this is just because Generation Z has become extremely efficient in the way they use their time with the advances in technology. If they aren’t going to benefit from something they are looking at then why waste their time? Therefore, social media, blog posts, YouTube, and other internet resources have grown in the market. Also, people in Generation Z care more about their future than most other generations. After watching their parents struggle they put a large priority on paying off student debts, putting their degrees to work, and saving for the future. They also have a high participation in volunteer opportunities and organizations that will better the future. This YouTube Video express the way that Generation Z thinks and acts today.

With the new, unexplored way that Generation Z thinks and behaves, the world will be a very different place as they reach adulthood. Things will start to be expressed in shorter periods of time and most things will be internet based. People will also most likely be in a better financial situation because of their hope and work for a better future. Hopefully this has changed your view or at least cleared up some of the unknown and warped the misconceptions that torment Generation Zed.

Generation X – Bridging the Gap in Leadership

There is no clear decision when “Generation X” begins or ends, it is typically said that is starts in the early 1960s and ends in the early 1980s. Generation X follows the baby boomer generation and are often referred to as “Gen Xers”. “Gen Xers have been called everything from slackers to disloyal, from dumb to just plain bad” (O’Bannon, 2001). It seems that this could not be any farther from the truth.

Gen Xers come from a time when the divorce rate in America was skyrocketing. “Between 1965 and 1977, the divorce rate in America doubled. Over 40% of Xers come from broken families, and 12% of elementary school children grew up as “latchkey kids,” responsible for their own welfare after school until their parents returned from work” (Zill & Robinson, 1995). Although no one realized it at the time, this taught the Gen Xers how to be self-sufficient. It also taught them how to handle difficult situations.

Gen Xers are looked at as being responsible for bridging the gap between the baby boomers and millennials. Carolyn Wiethoff states, “Gen Xers grew up in the information age, and they are quite comfortable with technology. Politically, they grew up as America’s global power was declining. In the business world, Generation X saw a record number of corporate bankruptcies, Wall Street scandals, and massive corporate downsizing.” They have shown they are capable of being tech savvy, such as millennials, and exhibit leadership skills shown by the baby boomers.

Gen Xers were forced to be responsible and handle adversity at a young age. This valuable skill translated to the workplace and created great leaders. In a study published by DDI, it looked at more than 25,000 leaders spanning 54 countries and 26 major industries. They found Generation X accounts for 51 percent of leadership roles globally (Neal & Wellins, 2018). Their ability to be responsible and handle adversity has showcased their leadership skills.

Gen Xers are viewed as loyal employees, but also value time spent with their families. This can be directly related to how Gen Xers were raised. They take pride in spending time with their families because it was something that was taken from them at a young age. They understand the value of family and what it can mean to their spouses and children.

Their life experiences have impacted the way they communicate, act, and react to the world around them. Their experiences have given them the tools to communicate to both younger and older generations. They have risen to leadership levels without sacrificing the value the of family. This can be directly related to their upbringing. They were shown family and financial instability. In turn, they have made it a priority not to repeat history.

Sources:

Neal, S., & Wellins, R. “Generation X-not millennials-is changing the nature of work.” 11 April 2018, https://www.cnbc.com/2018/04/11/generation-x–not-millennials–is-changing-the-nature-of-work.html

O’Bannon, G. (2001). Managing our future: The Generation X factor. Public personnel Management, 30, 95-106.

Wiethoff, Carolyn. (2004). Management Basics: Managing Generation X . Indiana libraries, 23(2), 53-55. https://scholarworks.iupui.edu/bitstream/handle/1805/1343/Management%20Basics.pdf?sequence=1&isAllowed=y

Zill, N., & Robinson, J. (1995). The Generation X difference. American Demographics, 17, 29-32.

By: Tyler Houchin, General Studies Major – IUPUC

Frame of Reference

How does your frame of reference affect how well you are able to complete the task at hand? This is a question I find myself asking when preparing this blog. There are many times I have overlooked the importance of this. Over the last year I have learned from personal experience on how my frame of reference can affect how I approach problems in the workplace.

The first step to understanding the role of your frame of reference is to know what the frame consists of. This can vary by your location and the activity you are currently participating in. My frame of reference at work focuses on mainly cost and revenue generated. I am also from Generation Z. This has a larger effect on the technological side. I see the advantage of how technology can improve efficiency even if It cost more than standard equipment.

I reflect over the past experiences I had at work while thinking about my frame of reference. Many of these issues could have been resolved earlier if I would have stepped back from the situation to define how I am viewing the issue versus how the other person views the issue. Most business are trying to make as much profit as they can while keeping their customers happy. Working in the quoting department is just that. We try to maximize our profit. While I look at this my customer is trying to minimize their cost. It is best to approach this as if we were a partnership. We both need to agree to the price that satisfies both of us. While this process sounds simple it took us around 2 weeks to accomplish. If we would have started out at the point where we both were transparent with our needs this process could have taken only a few days.

In my short time in business I have found it best to take a few minutes before each meeting and analyze where my customer/coworker is coming from these meetings would have been more productive. We also would have been more efficient which frees us up in order to do other tasks. Going forward I plan on scheduling a few minutes into my calendar in order to my position to that of my opposition.

Why must we listen?

When you were young do you recall your parents telling you to LISTEN?  Perhaps you remember them saying ‘I know you hear me but are you LISTENING to me?’ At the time did you wonder ‘What is the difference?’ Let me try to explain what the difference is and why it is an important life skill.

Hearing is a physical activity that refers to the vibrations your ear receives then turns into sounds. On the other hand, listening is much more involved and can be a physical AND mental activity.

There are also different types of listening. For example, active listening involves not only the physical activity of listening to what is being said but also in watching the body language of the speaker. Effective listening requires focus, and concentration which requires both physical and mental activity. Both types are extremely important in our daily communications.

By being both an active and effective listener you can help in preventing miscommunication, misunderstandings, establish a connection with the speaker, and also improve the interpretation of what is being said.  I am sure we have all experienced a variation of miscommunication or misunderstanding. What if you had a simple misunderstanding while working on project and someone was hurt? Could a  miscommunication from a co-worker lead to clients losing their investment? Would you lose your job? Unfortunately, all of these things can and have happened.

Here are some ways you can improve your listening skills.

Maintain eye contact. By keeping eye contact with the speaker your mind will wander less and the distraction of those around you can be kept to a minimum.

Remain attentive. Once eye contact is established you can remain attentive and you are likely to absorb and retain more information.

Keep an open mind. Save your questions and judgements for the end of the speech simply because they may be answered at the speech progresses.

Listen to the words the speaker is saying and when you hear them in context and it will help in interpretation and limit misunderstandings.

Don’t interrupt. Of course this goes without saying however we often need reminded.

Employers are providing workshops and seminars to their employees simply because of they want to emphasize the importance of listening. Listening is a skill that is not only required but essential for the workplace, relationships, and everyday communication.  How well do you think you listen?

 

 

By Lindsay McIntosh,  Senior at IUPUC

 

 

More Like “Oh Brother”…

Have you ever had someone do something wrong, and then when you confront them for it, they get upset? Well, that is exactly what happens in an episode of Big Brother.

Big Brother is a television show where a group of people get put into a house together for a whole summer and they try to win $500,000. The houseguests are not allowed to leave the house or communicate with anyone outside of the house. Each week, the houseguests vote to evict someone out of the house. There is a jury at the end that gets to decide who wins the half a million-dollar prize.

For this blog post, I will be talking about a disagreement from season 19, which is the most recent season. This dispute was between Josh and Mark. They were in the backyard playing pool. There was a bet between the two, that whoever lost had to drink a cup of pickle juice and hot sauce. As the game was getting closer to the end, Josh would make noises whenever Mark was trying to hit the pool balls. Whenever it was Josh’s final turn, he was trying to hit in the eight-ball and scratched the ball, this means that he hit the ball twice. Because Josh hit the ball twice, he should have lost the game and should have had to drink the pickle juice and hot sauce. Josh got all worked up whenever all the other houseguests said that he scratched the eight-ball. So whenever Mark was supposed to drink the pickle juice and hot sauce, he threw it in Josh’s face. Josh got super upset that he did that and Mark said it was because he technically won, and not Josh. Josh then goes inside and gets some ketchup and mayonnaise to throw in Mark’s face. This causes a huge argument to break out between the two of them.

While all of that happens, production does not step in to do anything. There is a fight later on in the season that production does have to come onto the speakers and have them separate.

The communications problems that occurred with this disagreement was that the two guys were both yelling. Neither one of them were trying to sit down and have a conversation about it like adults would.

If there were two people, that worked in the same department as each other, that were yelling and screaming at each other, I would have them separate and take a moment to themselves. I would then have the two workers go meet with the human resource manager. The human resource manager would then need to find a different department for one of them to work in, so that the two weren’t working together anymore. If the two can’t get along, then work won’t be done as fast because they would be arguing the majority of the time.

 

Author: J.C. Ruble

Marketing with Video & How to Rise Above the Noise

Your average scroll through your social media feed will only confirm what we’ve known about the human species since… well, ever: visuals grab our attention. We know this so well that we sometimes have to remind ourselves not to fall for it (i.e. “don’t judge a book by its cover”). But with this natural pull in mind, it’s no surprise that video is increasingly becoming the go-to marketing method, particularly on social media.

So, how do you use video to your advantage? And how can you stand out from the crowd?

The truth is, you have to treat video content how you’d treat everything else (written content, photo content, etc.). It can be easy to only think of a video as a stand-alone piece of marketing – and complete videos with a full story (news stories, commercials, interviews, etc.) can be just that – but just like the right photo, passage, or tagline, video can also be implemented as part of a larger picture. For instance, many business websites have begun to implement video directly on their landing pages, either as background imagery or as featured sections of the site (think of testimonials). As a result, businesses are seeing better conversion rates, as well as other benefits. [For more ideas on how companies are using video, click here.]

I must admit, I purchased a piano keyboard precisely because of effective video (and I’m ashamed to say that I don’t use it often enough).

If you don’t have seven minutes to spare, I’ll sum up the content. A keyboard connoisseur, if you will, spends the entirety of the video discussing his collection, and eventually plays the Williams keyboard. Only around the 5:15 mark does the video actually address the product. It seems lengthy, but in reality the video creates a purposeful and strong build-up of credibility in the musician that leads to a trustworthy conclusion about the instrument. It’s a strong testimonial, and it does better to display the capabilities (and quality) of the instrument than any short demo could do.

Why did this work on me? Because it resonated. The video was of a high quality (which reflects back on the quality of the product), they knew their audience (customers who were unsure of the quality of the product for the price), and it was genuine. The musician’s delight of the quality of the instrument mirrored the company’s desire to share it with customers, and it made the purchase of the keyboard more of a buy-in to their passion for music as a whole.

Viewers want to know that you care about whatever product, idea, etc. you’re trying to sell them, and that needs to be evidenced by the production quality of your video content. Does your video need to be able to win a short film fest? No. Do viewers need to be able to clearly hear dialogue of an interviewee (for example) rather than a blaring backing track? I’d wager so. (Will I continue to use lots of questions? Probably. Please bear with me.)

Now that we know what makes video content worth watching, surely the next question is how to stand out when everyone will inevitably be pushing video content. Some experts suggest keeping up with trends and tailoring your message, but I personally wouldn’t focus on trends (especially if that feels untrue to your brand). Chasing trends can lead you astray from your brand – or at least lead to eye rolls (or worse) from the very audience you are trying to attract. (Surely a quick search can provide examples of Twitter hashtags gone wrong.)

The honest answer is that if it resonates, people will spread it. If a viewer takes the time to watch something and ends up feeling it wasn’t worth their time, they won’t be checking out the next one. However, quality content that is engaging and satisfying will lead to its spread. If viewers connect with it, they are likely to share it with friends. After all, what’s better: reaching a wide audience for a short time with one topical post, or building a reputation amongst friend groups, peer groups, communities, etc.?

Finally, in a world of click-bait, don’t be that guy (or girl). If you have quality content that stands alone, give it the headline/title/caption it deserves.

If any of this is starting to sound applicable to social media in general, that’s because it is. While video is rising in popularity and setting competitors apart from those who aren’t up to speed, the audience is the same. We’re still visual creatures. The same rules apply.

And we can still see through disingenuous crap.

 

By Amber Schadenfroh, Business Major – IUPUC

As a part-time student, Amber is aiming to graduate with dual concentrations in Marketing and Management. While most creative fields garner her interest, she most aspires to someday work in the film industry.

 

« Older entries