More Like “Oh Brother”…

Have you ever had someone do something wrong, and then when you confront them for it, they get upset? Well, that is exactly what happens in an episode of Big Brother.

Big Brother is a television show where a group of people get put into a house together for a whole summer and they try to win $500,000. The houseguests are not allowed to leave the house or communicate with anyone outside of the house. Each week, the houseguests vote to evict someone out of the house. There is a jury at the end that gets to decide who wins the half a million-dollar prize.

For this blog post, I will be talking about a disagreement from season 19, which is the most recent season. This dispute was between Josh and Mark. They were in the backyard playing pool. There was a bet between the two, that whoever lost had to drink a cup of pickle juice and hot sauce. As the game was getting closer to the end, Josh would make noises whenever Mark was trying to hit the pool balls. Whenever it was Josh’s final turn, he was trying to hit in the eight-ball and scratched the ball, this means that he hit the ball twice. Because Josh hit the ball twice, he should have lost the game and should have had to drink the pickle juice and hot sauce. Josh got all worked up whenever all the other houseguests said that he scratched the eight-ball. So whenever Mark was supposed to drink the pickle juice and hot sauce, he threw it in Josh’s face. Josh got super upset that he did that and Mark said it was because he technically won, and not Josh. Josh then goes inside and gets some ketchup and mayonnaise to throw in Mark’s face. This causes a huge argument to break out between the two of them.

While all of that happens, production does not step in to do anything. There is a fight later on in the season that production does have to come onto the speakers and have them separate.

The communications problems that occurred with this disagreement was that the two guys were both yelling. Neither one of them were trying to sit down and have a conversation about it like adults would.

If there were two people, that worked in the same department as each other, that were yelling and screaming at each other, I would have them separate and take a moment to themselves. I would then have the two workers go meet with the human resource manager. The human resource manager would then need to find a different department for one of them to work in, so that the two weren’t working together anymore. If the two can’t get along, then work won’t be done as fast because they would be arguing the majority of the time.

 

Author: J.C. Ruble

Marketing with Video & How to Rise Above the Noise

Your average scroll through your social media feed will only confirm what we’ve known about the human species since… well, ever: visuals grab our attention. We know this so well that we sometimes have to remind ourselves not to fall for it (i.e. “don’t judge a book by its cover”). But with this natural pull in mind, it’s no surprise that video is increasingly becoming the go-to marketing method, particularly on social media.

So, how do you use video to your advantage? And how can you stand out from the crowd?

The truth is, you have to treat video content how you’d treat everything else (written content, photo content, etc.). It can be easy to only think of a video as a stand-alone piece of marketing – and complete videos with a full story (news stories, commercials, interviews, etc.) can be just that – but just like the right photo, passage, or tagline, video can also be implemented as part of a larger picture. For instance, many business websites have begun to implement video directly on their landing pages, either as background imagery or as featured sections of the site (think of testimonials). As a result, businesses are seeing better conversion rates, as well as other benefits. [For more ideas on how companies are using video, click here.]

I must admit, I purchased a piano keyboard precisely because of effective video (and I’m ashamed to say that I don’t use it often enough).

If you don’t have seven minutes to spare, I’ll sum up the content. A keyboard connoisseur, if you will, spends the entirety of the video discussing his collection, and eventually plays the Williams keyboard. Only around the 5:15 mark does the video actually address the product. It seems lengthy, but in reality the video creates a purposeful and strong build-up of credibility in the musician that leads to a trustworthy conclusion about the instrument. It’s a strong testimonial, and it does better to display the capabilities (and quality) of the instrument than any short demo could do.

Why did this work on me? Because it resonated. The video was of a high quality (which reflects back on the quality of the product), they knew their audience (customers who were unsure of the quality of the product for the price), and it was genuine. The musician’s delight of the quality of the instrument mirrored the company’s desire to share it with customers, and it made the purchase of the keyboard more of a buy-in to their passion for music as a whole.

Viewers want to know that you care about whatever product, idea, etc. you’re trying to sell them, and that needs to be evidenced by the production quality of your video content. Does your video need to be able to win a short film fest? No. Do viewers need to be able to clearly hear dialogue of an interviewee (for example) rather than a blaring backing track? I’d wager so. (Will I continue to use lots of questions? Probably. Please bear with me.)

Now that we know what makes video content worth watching, surely the next question is how to stand out when everyone will inevitably be pushing video content. Some experts suggest keeping up with trends and tailoring your message, but I personally wouldn’t focus on trends (especially if that feels untrue to your brand). Chasing trends can lead you astray from your brand – or at least lead to eye rolls (or worse) from the very audience you are trying to attract. (Surely a quick search can provide examples of Twitter hashtags gone wrong.)

The honest answer is that if it resonates, people will spread it. If a viewer takes the time to watch something and ends up feeling it wasn’t worth their time, they won’t be checking out the next one. However, quality content that is engaging and satisfying will lead to its spread. If viewers connect with it, they are likely to share it with friends. After all, what’s better: reaching a wide audience for a short time with one topical post, or building a reputation amongst friend groups, peer groups, communities, etc.?

Finally, in a world of click-bait, don’t be that guy (or girl). If you have quality content that stands alone, give it the headline/title/caption it deserves.

If any of this is starting to sound applicable to social media in general, that’s because it is. While video is rising in popularity and setting competitors apart from those who aren’t up to speed, the audience is the same. We’re still visual creatures. The same rules apply.

And we can still see through disingenuous crap.

 

By Amber Schadenfroh, Business Major – IUPUC

As a part-time student, Amber is aiming to graduate with dual concentrations in Marketing and Management. While most creative fields garner her interest, she most aspires to someday work in the film industry.

 

Actions speak louder than words

A famous proverb reads “actions speak louder than words” but what exactly does that mean? The proverb is referring to nonverbal communication specifically. Research has proven that we are communicating more and more through nonverbal means.  However what even is nonverbal communication? Nonverbal communication is the act of conveying a thought, feeling, or idea through Gestures, Posture, facial expressions, and eye contact. An example of nonverbal communication dealing with gestures is waving, pointing, and using fingers to indicate numeric amounts. Gestures are commonly used in courtrooms by lawyers in order to sway juror opinions. Posture is also another common way we communicate nonverbally an example of this is  Arm/ leg crossing. Posture can indicate feelings and attitudes. Another way we communicate nonverbally is through facial expressions. So much information can be gathered about a person when looking at their facial expression. This is the first thing we notice about a person even before they speak. You can tell a persons mood by the look their face. For example if they are happy they will probably be smiling and if they are angry they will be frowning. The good thing about nonverbal communication through facial expression is throughout the world facial expression relatively mean the same thing.  Finally eye contact is another way that we communicate nonverbally. Examples of this include eye glazing over and rolling of the eyes. Everyone takes nonverbal communication in differently so that is what we need to be aware of when doing it.

We use nonverbal communication in conjunction with verbal communication to repeat, emphasize, support, or contradict the verbal message that was stated. One way it can be used to our advantage is complementing a verbal message by adding to its meaning.  Another way nonverbal communication can be used is to help people who are mentally or physically impaired.  Nonverbal communication specifically helps out deaf people through the movement of hands, fingers, eyes. Finally nonverbal communication can be used to our advantage by reducing wastage of time. Non verbal communication message can reach the receiver very fast.

While there are some advantages of nonverbal communication there are also some disadvantages. One disadvantage is nonverbal communication can sometimes be vague. Since no words are used which can clarify the meaning it can be difficult to figure out what someone meant by their non verbal communication. No dictionary can accurately describe someone means of non verbal communication. Another disadvantage is it is multi-channeled. For example if you are watching someones eyes you may miss a significant hand gesture, which may make it confusing  to try to keep up with everything.   Another disadvantage of Nonverbal communication is it is cultural bound. An example of this is thumbs up which means good job here in the United States, however in other culture this is seen as obscene gesture. Finally distortion of information is a disadvantage of Nonverbal communication. People commonly misinterpret peoples body language for example.

Nonverbal communication can be an excellent way to communicate with others if used correctly. However in order to be a more successful communicator we need both equal amounts of non verbal and verbal communication.

Closing the Age Gap

If I had a dollar every time my grandparents asked me how to use Facebook, fix their phone, or even how to send a text with a picture attached, I’d be rich. In today’s society of ever-evolving technology, the baby boomers seem to have a much steeper learning curve than the millennials.

The communication style between these two generations is drastically different for many reasons. One of which being that the technology that is available today is very different than the technology that was available in the 1970s/1980s. Many millennials have grown up communicating through texts and snapchats instead of through outdated letters and phone calls. Baby boomers would not be able to figure out snapchat and can barely figure out how to text. Most of them would much rather call if they need to talk or reach someone. Although these two styles of communication are much different, the same idea is behind each form of communication and the same goal is achieved, just in a different way.

Another big difference between baby boomers and millennials is cell phone usage. Today, it is becoming more and more acceptable to carry a conversation through text, while also carrying a conversation in person. If you have ever tried to even send just one text while talking to a baby boomer, you most likely received a dirty look, or a snarky remark about your phone. To them, the act of even just checking your phone while carrying a casual conversation can come across as extremely disrespectful.

Even though at times the communication styles between these two age groups seems to be drastically different, the one thing we all have in common is all generations have a need for human interaction. No matter the form.

 

Emma Sanders

Psychology Major at IUPUC

Bernie Sanders

One’s upbringing has a significant impact on how you view the world and what you think is morally right and wrong.  Bernie Sanders is the epitome of this.  Bernie was born September 8th, 1941 in Brooklyn, NYC.  His father was a Polish immigrant and his mother’s parents were also Polish immigrants.  Both sides of his family were Jewish, so he was raised as such.  Bernie’s older brother stated that during their childhood, they never went without food or clothing, but bigger purchases, such as a curtain or a rug, were difficult to afford.  Bernie was also raised witnessing the horrors of WW2.

After growing up during WW2, having parents who were Polish immigrants, being raised Jewish, and growing up in the lower middle class all created Bernie’s frame of reference.  He learned from an early age to empathize with minorities and the lesser privileged.  This is highlighted when you look at Bernie’s political stances.  He aims for equality for all.  He is also very passionate when it comes to immigration laws.  Bernie experienced childhood differently than most children.  He was exposed to situations that most people aren’t even aware of and from that, drives his passion when it comes to his political ideals.

Jessica Wagers

Psychology Major @ IUPUC

 

Business Survival

 

Social media is what our world revolves around today. For some, it is the guide to survival, or the “easy” way out of a lot of things. Social media plays a reminder to some everyday lives, and even helps others get jobs, (as well as lose them). Unfortunately, there are a lot of bad things that come with social media, as well as good. Social media is the key to business survival. Think about it, what if one was to open a business and chose not to use social media versus someone who did the opposite. Who do you think would get a bigger crowd? How would the public know about this new company without ideal advertisement? Things like Facebook, Twitter, Instagram, Linked In, Indeed, and many others are what helps a lot of people out. Take me for example, I am currently interviewing for a position that I located on Indeed, which is a website that posts several job openings for anyone to apply.

 

Personally, I think that Facebook is the most important for business, only because I know of some people who have grown into something very big and very well-known just by posting promotions, advertisements, and so on. Twitter is also a very helpful site for a lot of businesses. I personally do contests on there sometimes that other companies are hosting. The only downfall about Twitter is that you are limited to how many characters you can post at one time.

 

Instagram is my favorite, only because I feel like it is very easy to track what a company is all about through their pictures and updates.

 

In conclusion, I personally find these websites helpful. They all give businesses an idea of what a person is like before they bring them into their company. They also help promote and help businesses grow. Everyone is big into technology now, so it truly is a key factor to be a technology-friendly business in today’s world.

 

Why Marvel should bring back the Fantastic Four

The Fantastic Four are Marvel’s first family of Silver Age superheroes. Created by legendary comic book writer Stan Lee and published on November 8th, 1961, this series also saved his career. He was wanting to leave the comic book industry, but thanks to a new assignment from his publisher and a confidence boost from his late wife, Joan, he created the Fantastic Four in response to DC Comic’s Justice League.
My name is Mark Murry. I’m a 25-year-old college student at IUPUC, and I’m very passionate about superheroes. When I was a little boy, superheroes were one of the things that got me through my struggle with my autism. The Fantastic Four is a personal favorite comic book series of mine. Yes, in the world of social change, shouldn’t we have superheroes that represent what being a family truly means?
By Mark Murry, English Major – IUPUC.

Clinton’s Scandal & the Business World

With the most recent presidential election, people know that Hilary Clinton was almost the first female President of the United States. However, she is not only known for being the Democratic Party’s presidential candidate. Others know her as the woman who was the source of an email scandal that took the country by storm and destroyed lives. The scandal was even made into a movie, 13 Hours: The Secret Soldiers of Benghazi, which became a hit in 2016. Some members of the Democratic Party may give you excuses for why this scandal happened, although the movie may not mention her name, it still illustrates how dramatic and severe the incident was. This well-known scandal took place while Clinton was Secretary of State and decided to use a private email account instead of the already provided government email address. To some, it may not seem like an issue that she made the decision to use a private email account. Clinton choosing to use a private email address makes all of her emails unable to be tracked and put on record. Clinton, being familiar with the rules of the political world, knew that this was the case if she chose to use a personal email account. She was fully aware that she would be able to send and receive untraceable messages. She then used this personal email account to exchange messages regarding the attack on the soldiers in Benghazi.

After the incident, the government ordered that they be given access to her personal email account. However, Clinton had deleted some emails before giving the government access to her account. Emails that she claims were simply personal, but no one is able to confirm what was on those now deleted emails. The personal email account has also been traced to what happened in Benghazi. If you are interested in what exactly happened in Benghazi, I highly suggest watching the movie, it’s fantastic. Just keep in mind that it is a movie, and you may need to fact check some of the things that were filmed.

Now, back to Clinton and how she allegedly created a mess. There were emails sent to Clinton regarding the attack on US soldiers located in Benghazi. After reading the information she was given in the emails that were sent to her, Clinton did nothing to protect the soldiers. Since then, there have been allegations about what emails were actually sent and what she did about it.

From a communication security standpoint, businesses can learn that they need to highly encourage, and even force, the use of business emails when interacting with others related to the work place. It is called a private email account for a reason, it is meant for personal use. When a person is employed somewhere they are given a specific email address that is intended for use. Just as my academic advisor told me that she would only communicate with me through my school email account, that is how all corporations should conduct business. They should only communicate with each other using their business’s email address. As Clinton demonstrated, it is far too risky to not be able to document each interaction that happens, especially within the political world. Businesses can learn that in order to decrease the number of miscommunications and court cases, it is best for everyone if an employee only uses their work email in the workplace.  

Social Media: Business Made Easy

 

It’s 2017. Times have changed. People can be connected to their friends and family with a touch of a button now thanks to social media. Because of the vast amounts of people logging onto Facebook, Twitter, Snapchat, and Instagram each day, businesses both big and small have created their own social media platforms. Why do this? Why change the way customers find out about your company and products? What are the benefits?

Well-known companies and brands such as Apple, Hollister, and Wal-Mart have figured out the best benefit of social media: marketing. On Facebook, ads catch a person’s eye and take them to the company’s page. This not only promotes the business but also introduces it to new people. However, not many teenagers use Facebook as their main source of social media, so a business might consider making an Instagram account to attract the younger generation to their products. While marketing is a big part of a business’s interest in social media, companies also can use it for connecting with their customers.

Twitter is a wonderful way for a brand to know their customers wants and improve their business practices. For example, many fashion brands will post new releases on their account which allows their customers to comment, like, and share the post. This introduces another benefit of business on social media: feedback. Companies would know what they need to improve after reading through the comments on their posts, create a relationship with the customers, and know what they are excelling at. Though there are several other benefits of incorporating social media and business, marketing and instant feedback make combining the two worth the time.

Aside from the major sources of social media, businesses also advertise on successful blogs. My cousin Lauren Bradberry, who writes a style blog, had an unpleasant experience with Ipsy, a company that sends people make-up samples for a monthly fee. “I was put on a waiting list for an indefinite period,” explained Lauren. “Unless I shared their company on all my social media platforms, then I would be taken off.” Lauren cancelled her subscription because she thought Ipsy was being manipulative. From Lauren’s experience, businesses could learn that it is best to promote themselves on their own social media and allowing people to come across it on their own.

If anyone is thinking of starting a business or is looking for ways to improve one they have already created, social media is the key. It gets the company’s name out there and is more likely to be recognized. With social media playing an important part today, it shows that people are accepting of businesses having a respectful role. Several companies have already taken on the challenge of growing through social media, so why should you miss out?

Dissecting a Good Presentation

How many of you consider yourselves to be good at presentations? I know I am not the best, but hopefully by the end of this post you will learn a few ways to improve and what makes a presentation good. I watched a Ted Talk, about being “Inside the mind of a master procrastinator” by Tim Urban. I will dissect the following presentation and what he did that made it successful.

  • Strong introduction
  1. He started off with a story
  2. You could start off with a quote or a story to grab the audience’s attention.
  • Talked to the Audience
  1. Urban prepared a presentation that addressed the targeted audience, people who do and don’t procrastinate
  2. He maintained eye contact with as many people as he could
  • The Floor was his Stage
  1. The speaker used body movements to emphasis on his points
  2. The speaker was entertaining and humorous
  • Used Visuals but didn’t overdo it
  1. The speaker used pictures to demonstrate how the mind of a procrastinator works, this included funny graphics.
  2. He did not read from his visuals
  3. The visuals went along with what he was talking about at the moment
  • Keep it simple
  1. Focus on the main message
  2. Don’t use complex vocabulary that well confuse the audience. Urban used simple words.

Here is the link to the presentation: https://www.youtube.com/watch?v=arj7oStGLkU

 

I hope today you learned a few things that make a presentation good and that you use these for future presentations. We are not all great at presenting, but we can most definitely improve.

 

Lilia Perez Business Major- IUPUC.

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