Clinton’s Scandal & the Business World

With the most recent presidential election, people know that Hilary Clinton was almost the first female President of the United States. However, she is not only known for being the Democratic Party’s presidential candidate. Others know her as the woman who was the source of an email scandal that took the country by storm and destroyed lives. The scandal was even made into a movie, 13 Hours: The Secret Soldiers of Benghazi, which became a hit in 2016. Some members of the Democratic Party may give you excuses for why this scandal happened, although the movie may not mention her name, it still illustrates how dramatic and severe the incident was. This well-known scandal took place while Clinton was Secretary of State and decided to use a private email account instead of the already provided government email address. To some, it may not seem like an issue that she made the decision to use a private email account. Clinton choosing to use a private email address makes all of her emails unable to be tracked and put on record. Clinton, being familiar with the rules of the political world, knew that this was the case if she chose to use a personal email account. She was fully aware that she would be able to send and receive untraceable messages. She then used this personal email account to exchange messages regarding the attack on the soldiers in Benghazi.

After the incident, the government ordered that they be given access to her personal email account. However, Clinton had deleted some emails before giving the government access to her account. Emails that she claims were simply personal, but no one is able to confirm what was on those now deleted emails. The personal email account has also been traced to what happened in Benghazi. If you are interested in what exactly happened in Benghazi, I highly suggest watching the movie, it’s fantastic. Just keep in mind that it is a movie, and you may need to fact check some of the things that were filmed.

Now, back to Clinton and how she allegedly created a mess. There were emails sent to Clinton regarding the attack on US soldiers located in Benghazi. After reading the information she was given in the emails that were sent to her, Clinton did nothing to protect the soldiers. Since then, there have been allegations about what emails were actually sent and what she did about it.

From a communication security standpoint, businesses can learn that they need to highly encourage, and even force, the use of business emails when interacting with others related to the work place. It is called a private email account for a reason, it is meant for personal use. When a person is employed somewhere they are given a specific email address that is intended for use. Just as my academic advisor told me that she would only communicate with me through my school email account, that is how all corporations should conduct business. They should only communicate with each other using their business’s email address. As Clinton demonstrated, it is far too risky to not be able to document each interaction that happens, especially within the political world. Businesses can learn that in order to decrease the number of miscommunications and court cases, it is best for everyone if an employee only uses their work email in the workplace.  

Social Media: Business Made Easy

 

It’s 2017. Times have changed. People can be connected to their friends and family with a touch of a button now thanks to social media. Because of the vast amounts of people logging onto Facebook, Twitter, Snapchat, and Instagram each day, businesses both big and small have created their own social media platforms. Why do this? Why change the way customers find out about your company and products? What are the benefits?

Well-known companies and brands such as Apple, Hollister, and Wal-Mart have figured out the best benefit of social media: marketing. On Facebook, ads catch a person’s eye and take them to the company’s page. This not only promotes the business but also introduces it to new people. However, not many teenagers use Facebook as their main source of social media, so a business might consider making an Instagram account to attract the younger generation to their products. While marketing is a big part of a business’s interest in social media, companies also can use it for connecting with their customers.

Twitter is a wonderful way for a brand to know their customers wants and improve their business practices. For example, many fashion brands will post new releases on their account which allows their customers to comment, like, and share the post. This introduces another benefit of business on social media: feedback. Companies would know what they need to improve after reading through the comments on their posts, create a relationship with the customers, and know what they are excelling at. Though there are several other benefits of incorporating social media and business, marketing and instant feedback make combining the two worth the time.

Aside from the major sources of social media, businesses also advertise on successful blogs. My cousin Lauren Bradberry, who writes a style blog, had an unpleasant experience with Ipsy, a company that sends people make-up samples for a monthly fee. “I was put on a waiting list for an indefinite period,” explained Lauren. “Unless I shared their company on all my social media platforms, then I would be taken off.” Lauren cancelled her subscription because she thought Ipsy was being manipulative. From Lauren’s experience, businesses could learn that it is best to promote themselves on their own social media and allowing people to come across it on their own.

If anyone is thinking of starting a business or is looking for ways to improve one they have already created, social media is the key. It gets the company’s name out there and is more likely to be recognized. With social media playing an important part today, it shows that people are accepting of businesses having a respectful role. Several companies have already taken on the challenge of growing through social media, so why should you miss out?

Hot Chicks, Guns and “Bad Words” Sell Merchandise!

By: Cody J. Giordano

Gary Vaynerchuk is a media expert. Vaynerchuk recently said in a Facebook video that he does not want to make a conventional video. He would rather make something people enjoy watching with cues, such as logos and objects or merchandise within those commercials. All forms of advertising have a place, but newspapers and inkblots, alone, will not cut it in our technology-driven society. Advertising styles have changed dramatically.

Black Rifle Coffee Company does an amazing job at selling products without directly advertising them. The veteran-owned and operated company makes funny and outrageous videos on YouTube and Facebook. The videos depict attractive women (hot chicks), guns, extreme sports, nice cars and everything else guys, like me, can’t get enough of. Below are three videos from BRCC.

John Willis, the owner of Special Operations Equipment (SOE) and James Yeager, the “MFCEO” of Tactical Response, have gotten famous by being unapologetic business owners. SOE makes gear like gun belts, chest rigs, rifle slings, etc. Tactical Response is a firearms-fighting school. Both Yeager and Willis speak their mind. When someone doesn’t agree with them, they will fan the flames. This gets the customer fired up. That customer then runs to forums and social media outlets to complain about either businessman. This draws supporters, like myself, to defend Willis and/or Yeager. Willis says that this model works because it is like a traffic jam. Everyone stops to look at the car with a flat tire. This slows down traffic, and more people see the flat tire (his name). The people then flock to his page by the hundreds to buy products. Yeager uses this model to get new students to sign up for classes at Tactical Response. They call this firing customers. By not wasting time on one bad customer, they can help two or three good ones. Both can be seen on YouTube and Facebook doing this very well.

Times have changes, and so have advertising styles. Rather than try to convince you why their product is better or tell you all about their products/services, they give you entertaining content that has subtle hints towards their business.

A Good Way to Deliver Bad News?

Is there a right way for a company to announce bad news? The answer is yes, even though bad news is never good, there is a good way of announcing it.

An example of someone delivering bad news the wrong way would be BP’s CEO Tony Hayward. When the BP oil spill that happened in the Gulf of Mexico. Hayward said in his speech how the oil spill was relatively tiny and that the environmental effects would be modest. This was a lie, the BP oil spill spilt billions of gallons of oil into the ocean and cost 11 people their lives.

Tony Hayward made the mistake of saying that a huge incident with massive environmental effects. This was a way for him to feel better about delivering such bad news to so many people, but it also undermined just how big the incident was.

There are many wrong ways to deliver bad news but there are also some guidelines to help deliver it properly. You always need to speak up and deliver the news as soon as possible. This means that there’s no hiding it or setting it aside for later. Secondly you need to make your statement accurate, don’t try to make it seem like a smaller deal than it is. Lastly, you need to say what your plan to do next is. You should never deliver bad news with no attempt at a solution. This causes people to panic a bit more trying to think of something to do.

Through all the horrible examples of people deliver bad news like Tony Howard, there is a proper way to deliver bad news. All you have to do is follow the steps.

Sources:

Andersen, Erika. “How Great Leaders Deliver Bad News.” Forbes. Forbes Magazine, 07 Mar. 2013. Web. 30 Mar. 2017.

Difference between hard skills and soft skills.

How many of you consider yourself easily teachable? Well that is what jobs look for when you think about hard skills. They are trying to see if you are teachable and can learn new skills while on the job. Hard skills are teachable abilities or skill sets that are easy to quantify. Some hard skills examples include: communication, leadership, problem-solving and many more. These three some of the more important ones because you have to know how to not only communicate with your coworkers but also customers or clients. With the leadership role they are looking for someone to take charge in situations that need a strong leader. Problem-solving skills are essential so you can take charge and figure out a problem that no one else can seem to figure out. Soft skills on the other hand are a little different. They are character traits and interpersonal skills that characterize a person’s relationships with other people. Some include self-motivation, team-work, and time management skills. These three are very important because you have to have the drive to push yourself to complete tasks and not slack on the assignment you are given. With team-work skills they want to see that you are able to work with others without conflict and complete the task that is given. Last with time management skills the employers are wanting to see that you can take the appropriate time to complete a task and finish it within a timely manner. Containing both sets of skills are very important because they want to see that you can not only get things done on your own but also work with others in a timely manner. They want you to be self-efficient and be able to take charge when it is needed. It is good to contain both hard and soft skills because you need to work together but also alone.

Good Ways to Deliver Bad News

Delivering bad news is never fun for any of us, but if you are a CEO of a company it definitely adds to the difficulty. Not only is your reputation on the line but you represent the company and how your employees and the public view you, they also view the company in the same way.  You have the whole company’s reputation at stake when speaking on its behalf. What you say should be something that you would want anyone to hear.

Leaking Information

IBM CEO, Ginni Rometty, is an example of this. After the disappointing earnings report on April 18, Rometty released a video to all 434,000 employees in which she admitted that IBM hadn’t “transformed rapidly enough.” She called out the sales staff for missing out on several big deals. “We were too slow,” she said. “The result? It didn’t get done.” The press got wind of her message, and Rometty’s now accused of the corporate equivalent of yelling at her children in public. (Suddath) Always keep in mind that internal information can be leaked to outside sources. Being clear and direct is a positive but being degrading and placing blame is not acceptable. Keep in mind that what you are communicating to your employees should be something that you don’t mind your stakeholders hearing.

Focus on the Issue

When there is a big crisis, you must be ready to own the mistakes, express regret, and show that actions are being made to correct them and move forward. One of the most egregious in recent history was former BP CEO’s Tony Hayward’s handling of the Deepwater Horizon oil spill, in which 11 people lost their lives and billions of gallons of oil ended up in the Gulf of Mexico. (Andersen) His infamous words “I want my life back” remind us that when you have to deliver bad news, you should put your self-pity to the side. Stakeholders would have much rather heard that he understands the extremity of the spill as well as the relentless efforts that were being made to clean the water and rescue wildlife, as well as what actions are in place to keep this from happening again. (Owen) His words made the public feel that he was being insensitive about the concerns of the oil spill in 2010 and thinking of only himself instead of focusing on how he was going to assist in the efforts to make this bad situation better. This reminds us that even though you are being impacted by this, make it about them not you. Always keep in mind that you need your stakeholder’s support and that they are depending on your to be a strong leader that takes ownership when something bad happens.

Handling Bad News

Here are some ways that you can better handle delivering bad news:

  • First speak up and be credible by giving accurate information.
  • Come up with a plan right away and communicate it.
  • Don’t put it off because it is always better that the accurate information comes directly from you. Take responsibility for what has happened and show empathy.
  • Listen with courtesy and respect to the response.
  • Communicate the next steps of the plan.
  • Do what you said you were going to do. Repeat as needed. (Andersen)

Good News

To end on a good note…the founder of one of Turkey’s most successful brands, the food delivery company Yemeksepeti, in May sold his 15-year-old company to Germany’s Delivery Hero for $589 million. $27 million is going to 114 of the company’s 370 employees. With the typical employee earning between $1,000 and $2,000 a month, the average $237,000 bonus works out to roughly 150 months of wages, per CNN Money. (CEO gives employees “life changing” bonus) This bad news of the company being sold, turned out to be the best news to 114 of its employees. The news of the bonus would be easy to deliver, however, telling the 256 employees that they will not be receiving the bonus because they have not been with the company longer than two years would be more difficult.

Works Cited

Andersen, Erica. “How Great Leaders Deliver Bad News.” 6 March 2013. Forbes. <http://www.forbes.com/sites/erikaandersen/2013/03/06/how-great-leaders-deliver-bad-news/&gt;.

Beam, Christopher. “Oil Slick: How BP is handling its P.R. Disaster.” 21 October 2015. Slate. <http://www.slate.com/articles/news_and_politics/politics/2010/05/oil_slick.html&gt;.

Bies, Robert. “The 10 Commandments for Delivering Bad News.” 30 May 2012. Wiki How. <http://www.forbes.com/sites/forbesleadershipforum/2012/05/30/10-commandments-for-delivering-bad-news/&gt;.

“CEO gives employees “life changing” bonus.” 30 July 2015. USA Today. <http://www.usatoday.com/story/news/world/2015/07/30/ceo-sells-company-gives-employees-life-changing-bonus/30878901/&gt;.

Mullane, Denise Lenci and John. “COMMENT: Communicating with the public: how BP told the Macondo story.” 6 December 2010. Oil and Gas Journal. <http://www.ogj.com/articles/print/volume-108/issue-46/general-interest/comment-communicating-with-the-public.html&gt;.

Owen, Jo. “BP Oil Spill Crisis Management: How Not to Do it.” 11 June 2010. CBS News. <http://www.cbsnews.com/news/bp-oil-spill-crisis-management-how-not-to-do-it/&gt;.

Suddath, Claire. “The Right Way for a CEO to Deliver Bad News.” 9 May 2013. Bloomberg Business. <http://www.bloomberg.com/bw/articles/2013-05-09/the-right-way-for-a-ceo-to-deliver-bad-news&gt;.

Team, Mind Tools Editorial. “Delivering Bad News.” n.d. Mind Tools. <https://www.mindtools.com/pages/article/bad-news.htm&gt;.

Weber, Erin McClam and Harry R. “BP’s Failures made worse by P.R. mistakes.” 11 June 2010 . NBC News. <http://www.nbcnews.com/id/37647218/ns/business-world_business/t/bps-failures-made-worse-pr-mistakes/#.Vikx1418OUk&gt;.

Witt, Chris. “How Good Leaders Can Deliver Bad News.” 21 October 2015. Reliable Plant. <http://www.reliableplant.com/Read/17101/how-good-leaders-can-deliver-bad-news&gt;.

 

Ad Web Audience Targeting

Defining and targeting an audience are vital steps in great communication.  In publications, the ads are an excellent representation of who the targeted audience is.  Websites of these publications also target an audience but with an added dimension, the ability to individually target the viewer (audience.)  The ads vary by the choices selected within the publication website thus, redefining the audience.

Forbes website was the chosen publication to illustrate this changing targeted audience.  On the homepage of Forbes, the ads are geared toward a well-defined target group.  The initial ads were for Wall Street Journal; government tax programs; CD bank rates; oil dividends; filmmaking courses; and senior cell phone plans.  Together, these ads are for older wealthy businessmen. These are representative of the homepage initial ads.  The target audience is towards one who is interested in financial issues of taxes, CD notes, dividends, and business news from the WSJ…a businessman of diverse monetary concerns.  Definitely, the “senior plan” refers to an older generation.  The filmmaking courses also reinforce the older target group with an advertisement for a new hobby or starting a new business.  This is an extremely focused target audience.

Having the advantage of real-time viewing, websites can narrow the target audience.  When a viewer chooses a selection, a story or an article, the site chooses ads focusing on the audience’s interests.  If the chosen article deals with businesses with negative issues then the ads may change to customer service aids for businesses, insurance ads, or company improvement ads.  Relating the ads to the different types of articles narrows the targeted audience.

Another audience-targeting dimension of websites is third party advertising, directly targeting the individual viewer.  Third party advertising is advertisers which monitor viewers’ web surfing on their computers.  Directing ads of the real-time viewer’s interests allows the publication to broaden its audience.  These viewer-interest ads frame the articles with familiar and personal target ads.  Even though these ads may not have any connection with the article or the publication, the audience is familiar with these ads.  This frame may keep them reading the articles.  This allows for various changes so the targeted audience is the viewer even if the viewers do not fit the original targeted audience.  A young want-to-be businesswoman planning to start her own business would now be a targeted audience.  This real-time changing redefines the target audience as the current viewer to keep them interested in the publication even if they may not initially seem to be the audience targeted.

Concluding, this publication’s ads were aimed at a senior population of wealthy businessmen.  In general, this is the overall targeted audience but with websites drawing in different audiences with a specific article, the website uses ads to include the new audience in real-time viewing.  This advantage allows websites to reframe the site to include the viewer.  This is the magic of website ads – framing articles with advertising content this viewer is interested in seeing.

By Kentrina Freeman, Liberal Arts Major – IUPUC

Ad Web Audience Targeting

Defining and targeting an audience are vital steps in great communication.  In publications, the ads are an excellent representation of who the targeted audience is.  Websites of these publications also target an audience but with an added dimension, the ability to individually target the viewer (audience.)  The ads vary by the choices selected within the publication website thus, redefining the audience.

Forbes website was the chosen publication to illustrate this changing targeted audience.  On the homepage of Forbes, the ads are geared toward a well-defined target group.  The initial ads were for Wall Street Journal; government tax programs; CD bank rates; oil dividends; filmmaking courses; and senior cell phone plans.  Together, these ads are for older wealthy businessmen. These are representative of the homepage initial ads.  The target audience is towards one who is interested in financial issues of taxes, CD notes, dividends, and business news from the WSJ…a businessman of diverse monetary concerns.  Definitely, the “senior plan” refers to an older generation.  The filmmaking courses also reinforce the older target group with an advertisement for a new hobby or starting a new business.  This is an extremely focused target audience.

Having the advantage of real-time viewing, websites can narrow the target audience.  When a viewer chooses a selection, a story or an article, the site chooses ads focusing on the audience’s interests.  If the chosen article deals with businesses with negative issues then the ads may change to customer service aids for businesses, insurance ads, or company improvement ads.  Relating the ads to the different types of articles narrows the targeted audience.

Another audience-targeting dimension of websites is third party advertising, directly targeting the individual viewer.  Third party advertising is advertisers which monitor viewers’ web surfing on their computers.  Directing ads of the real-time viewer’s interests allows the publication to broaden its audience.  These viewer-interest ads frame the articles with familiar and personal target ads.  Even though these ads may not have any connection with the article or the publication, the audience is familiar with these ads.  This frame may keep them reading the articles.  This allows for various changes so the targeted audience is the viewer even if the viewers do not fit the original targeted audience.  A young want-to-be businesswoman planning to start her own business would now be a targeted audience.  This real-time changing redefines the target audience as the current viewer to keep them interested in the publication even if they may not initially seem to be the audience targeted.

Concluding, this publication’s ads were aimed at a senior population of wealthy businessmen.  In general, this is the overall targeted audience but with websites drawing in different audiences with a specific article, the website uses ads to include the new audience in real-time viewing.  This advantage allows websites to reframe the site to include the viewer.  This is the magic of website ads – framing articles with advertising content this viewer is interested in seeing.

By Kentrina Freeman, Liberal Arts Major – IUPUC

What can we learn from Apple Inc. ?

Apple Inc. is one of the most successful businesses in the US to date. To say the least, Apple has made a name for itself in the American culture. According to an article written by John Kell in the Fortune 500 online magazine, Apple was number one on the list of the top 10 most successful companies in the US. Apple earned $35.9 billion dollars last year. With the unveiling of the iPhone 6, 6plus and the Apple Watch, Apple has made it self a leader in the computer gadget industry.

Being an Apple consumer, I have noticed that Apple’s image is to make technology beautiful. With all of its products that become thinner and sleeker, they have accomplished to make their products attractive to nearly anyone. With curves instead of sharp edges they appeal to look softer and more friendly.

Apple holds on to the image of their beautiful products by always coming up with a new and improved product just about every year, sometimes twice a year. It’s always either smaller, thinner, more colors, bigger screen, lighter, or better quality. By coming out with a better product so often, it keeps your customer base involved. The customer wants the next coolest piece of hardware so that they can have the status that comes with being ahead of the game.

Apple has developed a culture around their products that keep their customer base growing. They do not just specialize in hardware they also have created various programs that keep their particular customers involved in the company everyday. Applications such as Apple Music, iTunes, AppleTV, Siri, iMessage, and the list can go on of the different ways that apple has diversified its potential.

A huge lesson to be learned from Apple is to be diverse in what we can offer and make it flawless. The reason why Apple can bring in so much cash flow is because they can dip into many different markets and appeal to all kinds of people. Their products are more user-friendly so that even children under the age of 5 can use them. America has definitely benefited from Apple products and I don’t see Apple doing anything else but continuing to grow.

_________________________________________________________

Apple Reports Fourth Quarter Results. (2014, October 11). In Apple. com.

Kell, J. (2015, June 11). Fortune 500’s Most Profitable Companies. Fortune.

The Rise and Fall of Paula Deen – the power of words then and now.

Who doesn’t love some good ole down home cookin’? To most of us Paula Deen in not an unfamiliar name. We’ve all heard that sweet southern mama in our TV’s sharing her secrets to her delicious food. Just recently the southern bell fell from her grace. One word a long time ago caused this women who was arguably one of the most well know TV chef to lose her empire she worked so long to build.
Being born and raised in the south during a time with segregation, the “N” word was not such a big deal. The power of words back then did not carry the same weight they do today. The “N” word said today by someone with such high notoriety would be ground shaking, 60 years ago, that was not the case.
Slang changes with time just as fads and fashion. In the early to mid-1900’s the words that were considered to be slang are now considered to be offensive terms used to degrade people of different backgrounds. Words have always had a tremendous power. Context and perception dictate what kind of power a word does or does not have.
When it comes to words that are offensive they have changed dramatically over time. These changes happen as peoples societal positions change. In the mid 1900’s where Paula Deen had been brought up African Americans were not considered equal in the eye of society, especially in the south. Referring to someone as an “N” word would be the same as today saying someone was “black”. It may not be politically correct but it was not necessarily offensive.
Today that is not the case. People have realized that all colors, races, religions are equal and we pride ourselves on being a free and equal opportunity nation. Everyone being equal and having these rights has caused a hypersensitivity to language.
There is such a diverse culture today that it is hard to tell what may or may not offend someone of a specific color, nationality, religion, or background. The nation has evolved and there are some definite words that are known to not be acceptable such as the “n” word, but there are many that are in a grey area.
Paula Deen has apologized and said many times that she thinks everyone is equal. This for many is not enough, in today’s society people find words to be extremely powerful. We as a new generation must realize that words can, and many times will come back and haunt you.
So for you Facebook, Twitter, and Instagram addicts remember you may not have a fortune to loose and Paula Deen did, but people are watching, so choose your words wisely!

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