October 5, 2015 at 7:42 pm (Advertising, Business Conflicts, Business Ethics, communication, Communication Problems, Comparison and contrast, Conflict, Education, Effective Communication, Forbes, Internet Consensus)
Tags: advancement, audience, blogging, business, client, college, columbus, communication, company, Computer, effective, informal, information, news, target
Defining and targeting an audience are vital steps in great communication. In publications, the ads are an excellent representation of who the targeted audience is. Websites of these publications also target an audience but with an added dimension, the ability to individually target the viewer (audience.) The ads vary by the choices selected within the publication website thus, redefining the audience.
Forbes website was the chosen publication to illustrate this changing targeted audience. On the homepage of Forbes, the ads are geared toward a well-defined target group. The initial ads were for Wall Street Journal; government tax programs; CD bank rates; oil dividends; filmmaking courses; and senior cell phone plans. Together, these ads are for older wealthy businessmen. These are representative of the homepage initial ads. The target audience is towards one who is interested in financial issues of taxes, CD notes, dividends, and business news from the WSJ…a businessman of diverse monetary concerns. Definitely, the “senior plan” refers to an older generation. The filmmaking courses also reinforce the older target group with an advertisement for a new hobby or starting a new business. This is an extremely focused target audience.
Having the advantage of real-time viewing, websites can narrow the target audience. When a viewer chooses a selection, a story or an article, the site chooses ads focusing on the audience’s interests. If the chosen article deals with businesses with negative issues then the ads may change to customer service aids for businesses, insurance ads, or company improvement ads. Relating the ads to the different types of articles narrows the targeted audience.
Another audience-targeting dimension of websites is third party advertising, directly targeting the individual viewer. Third party advertising is advertisers which monitor viewers’ web surfing on their computers. Directing ads of the real-time viewer’s interests allows the publication to broaden its audience. These viewer-interest ads frame the articles with familiar and personal target ads. Even though these ads may not have any connection with the article or the publication, the audience is familiar with these ads. This frame may keep them reading the articles. This allows for various changes so the targeted audience is the viewer even if the viewers do not fit the original targeted audience. A young want-to-be businesswoman planning to start her own business would now be a targeted audience. This real-time changing redefines the target audience as the current viewer to keep them interested in the publication even if they may not initially seem to be the audience targeted.
Concluding, this publication’s ads were aimed at a senior population of wealthy businessmen. In general, this is the overall targeted audience but with websites drawing in different audiences with a specific article, the website uses ads to include the new audience in real-time viewing. This advantage allows websites to reframe the site to include the viewer. This is the magic of website ads – framing articles with advertising content this viewer is interested in seeing.
By Kentrina Freeman, Liberal Arts Major – IUPUC
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October 5, 2015 at 7:30 pm (Advertising, Business Ethics, communication, Education, Effective Communication, Forbes, Internet Consensus, Marketing, Overseas Business Conflicts)
Tags: blogging, business, client, college, columbus, communication, effective
Defining and targeting an audience are vital steps in great communication. In publications, the ads are an excellent representation of who the targeted audience is. Websites of these publications also target an audience but with an added dimension, the ability to individually target the viewer (audience.) The ads vary by the choices selected within the publication website thus, redefining the audience.
Forbes website was the chosen publication to illustrate this changing targeted audience. On the homepage of Forbes, the ads are geared toward a well-defined target group. The initial ads were for Wall Street Journal; government tax programs; CD bank rates; oil dividends; filmmaking courses; and senior cell phone plans. Together, these ads are for older wealthy businessmen. These are representative of the homepage initial ads. The target audience is towards one who is interested in financial issues of taxes, CD notes, dividends, and business news from the WSJ…a businessman of diverse monetary concerns. Definitely, the “senior plan” refers to an older generation. The filmmaking courses also reinforce the older target group with an advertisement for a new hobby or starting a new business. This is an extremely focused target audience.
Having the advantage of real-time viewing, websites can narrow the target audience. When a viewer chooses a selection, a story or an article, the site chooses ads focusing on the audience’s interests. If the chosen article deals with businesses with negative issues then the ads may change to customer service aids for businesses, insurance ads, or company improvement ads. Relating the ads to the different types of articles narrows the targeted audience.
Another audience-targeting dimension of websites is third party advertising, directly targeting the individual viewer. Third party advertising is advertisers which monitor viewers’ web surfing on their computers. Directing ads of the real-time viewer’s interests allows the publication to broaden its audience. These viewer-interest ads frame the articles with familiar and personal target ads. Even though these ads may not have any connection with the article or the publication, the audience is familiar with these ads. This frame may keep them reading the articles. This allows for various changes so the targeted audience is the viewer even if the viewers do not fit the original targeted audience. A young want-to-be businesswoman planning to start her own business would now be a targeted audience. This real-time changing redefines the target audience as the current viewer to keep them interested in the publication even if they may not initially seem to be the audience targeted.
Concluding, this publication’s ads were aimed at a senior population of wealthy businessmen. In general, this is the overall targeted audience but with websites drawing in different audiences with a specific article, the website uses ads to include the new audience in real-time viewing. This advantage allows websites to reframe the site to include the viewer. This is the magic of website ads – framing articles with advertising content this viewer is interested in seeing.
By Kentrina Freeman, Liberal Arts Major – IUPUC
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August 16, 2011 at 10:55 am (Effective Communication)
Tags: analytical, audience, brainstorm, business, client, conference, content, conversational, error, formal, format, grammar, industry, informal, information, informational, jargon, number, phrase, primary, problem, promote, proof, purpose, relationship, report, review, revise, secondary, spell, standard, supervisor, tone, topic, trite, write
The following is an article written by Robin Fritz for eHow.com’s Money feature:
In the business world, good writing can get you noticed, hired and promoted. And, much like a Super Bowl commercial, a well written report is an opportunity to highlight your skills. But as a busy manager, how do you write a business report? The following tips will help you tackle a variety of reports:
Know your purpose. What have you been asked to do? Are you providing information only? Then, you’re writing an informational report. Are you analyzing a problem and making recommendations to solve it? If so, you’re writing an analytical report. Are you describing a conference, meeting, or monthly progress on a project? Then, you’re writing a standard report. Knowing your purpose keeps you on target. It gives you focus.
Identify your audience. Who are you writing to – a client? Your supervisor? That individual is your primary audience. But what if your supervisor shows it to her supervisor? Then, you have a secondary audience. Knowing potential audiences will help you identify the proper tone, whether formal or informal.
Analyze your audiences. What do your audiences know about this topic? Do you need to educate them? Can you use industry jargon? Analyzing your audience helps you avoid leaving out key information. It saves you – and your audience – time.
Research your topic. Brainstorm ideas. What information already exists and what’s missing? What sources are trusted by your audience? Asking key questions gives you a research plan for your business report and gets you moving in the right direction.
Organize your research. Look for relationships. Ignore irrelevant information. Identify your strongest ideas and start your business report with them. Good organization builds an outline and – most importantly – helps avoid writer’s block.
Compose your report. Adopt a conversational tone. Avoid trite business phrases like “per your request.” Use vivid, precise language. Focus on being clear and concise. Use transitional expressions.
Revise and proofread your work. Edit with “fresh eyes” only. Review your content – are you satisfied? If not, re-write. Proofread for spelling, grammar and formatting. Use your spell checker, but DON’T rely on it. Verify noun/verb/pronoun agreement. Check for page numbers. Error free work is an advertisement for your skills. Take the time to proofread carefully.
Evaluate the final product. Did you achieve your purpose? Does your tone match your audience? Did you do justice to the topic? Is it free from errors? If you can say yes, congratulations! You have a business report of which you can be proud.
http://www.ehow.com/how_6107127_write-different-business-reports.html
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August 10, 2011 at 9:18 am (Effective Communication)
Tags: accepted, announce, benefit, block, bulk, business, challenge, client, company, content, controversial, corporate, difficult, document, downsizing, eHow, email, employee, external, industry, information, initial, internal, key, layoff, letter, letterhead, litigation, manager, memo, money, policies, purpose, regulator, required, routine, sensitive, sign, signature, small, supplier, task, time, tip, topic, transition, validity, value, warning, write
The following is an article written by X204 Business Communication Adjunct Lecturer Robin Fritz for eHow.com’s Money section:
To sign or not to sign? That is the question that often arises when busy managers set out to write a memo. Unlike business letters – which clearly require a signature – memos are a different animal altogether, and whether or not to sign them isn’t clear to many young managers just starting out in the business world. The following tips, however, will help shed some light on whether to sign or not to sign.
Know the difference between a memo and a letter. Letters written on company letterhead are external documents – they tend to go to smaller outside audiences, such as clients, suppliers, industry regulators, etc. – making a signature a required element. Memos, however, are internal and usually go to a company’s employees – which may include hundreds of people. In practice, memos DON’T include a signature. But sometimes managers are wise to include their initials next to their name in the header. The real trick is knowing when and if to do so.
Know the purpose of a memo. Second to email, memos are a primary tool used by managers to share information with employees, whether it be simple announcements or key information regarding changes in policies. In short, some memos tend to be more sensitive in nature than others.
How sensitive is the information? Routine memos – those that deal with non-controversial topics – make up the bulk of memos sent by managers. These types of memos rarely require follow up and tend to be taken at face value. Other topics, such as corporate downsizing measures, reduced health benefits, etc., can be difficult for employees to hear and, as a result, their validity may be challenged. When the topic is sensitive, the memo writer may initial the memo to add validity to the contents. But even then, initials are NOT required.
How many people will receive the memo? Again, memos sometimes go to hundreds of people and even initialing them may be a time consuming task. In the business world, time is money – and adding even initials may be a large undertaking. When deciding whether or not to initial a memo, ask, what value is being added with this task? If none, skip it.
Tip: Signature blocks signal to readers that they’ve reached the end of a letter. With memos, however, telegraph the ending by using transitional expressions highlighting the conclusion, such as “In closing” or “Lastly.”
Warning: Remember, whether you’re writing a memo or a letter, with or without a signature, the content can be a legally binding document. Never dash off any correspondence in haste – you could get yourself, and your company, in hot water.
http://www.ehow.com/how_6110660_sign-business-memo.html
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August 8, 2011 at 10:49 am (Working Well with Teams)
Tags: accounting, business, client, co-worker, communication, department, division, effective, efficient, goals, group, leader, management, manager, marketing, objective, office, organization, organizational, ROI, small business, team, team work, workplace
The following is an article written by X204 Business Communication Adjunct Lecturer Robin Fritz for Chron.com, the online business portal for the Houston Chronical:
Overview – In the business world, the words “group” and “team” seem interchangeable, but smart managers realize there are subtle – but important – differences. Recognizing these differences early on will help small business managers to more effectively lead people to achieve their organizational goals.
What is a Group? – A group in the workplace is usually comprised of three or more people who recognize themselves as a distinct unit or department, but who actually work independent of each other to achieve their organizational goals. For example, a small business may have a client services group, but one person may focus on local clients, one person may focus on regional clients and a third person may assist both of those individuals. Also, groups tend to be permanent fixtures with ongoing goals or responsibilities.
What is a Team? – A team is comprised of three or more people who may come from different departments within a business, but they collaborate together over time to achieve some set purpose, goal or project. For instance, before a small business creates a new product, it may organize a team comprised of people from all departments – engineering, finance, legal, marketing, etc. – to consider all aspects of the potential new product in order to avoid costly surprises down the road. With a team, individuals recognize the expertise and talents of others needed to achieve the team’s goal. Additionally, teams are often formed for temporary assignments with one specific goal, focus or outcome in mind.
Why Form Groups? – Managers recognized many years ago that two heads are better than one, thus small businesses have turned to groups or departments for many reasons. With group work, members have a shared knowledge of the group’s objectives, but specific tasks or responsibilities are assigned to different individuals. By separating work into groups – such as one devoted to marketing, one devoted to accounting, etc. – individuals within those groups are able to maximize their expertise on a long-term basis.
Why Form Teams? – Businesses form teams usually to tackle a specific – and usually temporary – goal or project with the intent of leveraging the collective expertise of a variety of people. Because experts from various departments are involved, teams can avoid potential problems early on in a project. For instance, a team of only engineers may create a new product but may not understand whether it’s affordable until someone with a finance background completes a “return on investment” or ROI analysis on its feasibility. Having a finance member involved on the team from the beginning will help the engineers to create an affordable product in the first place, saving time and resources. Teams can be very productive because involving people with different talents provides teams with increased opportunities to work more efficiently.
http://smallbusiness.chron.com/differences-between-group-work-team-work-11004.html
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